WhatsApp introduces Channels for instant celebrity and news updates | Company News

Messaging platform WhatsApp today announced the release of Channels, a one-way broadcast tool for receiving updates on celebrities and organizations. Channels, which has been released in 150 countries including India, features users from the Indian cricket team, actors Katrina Kaif, Diljit Dosanjh, Akshay Kumar, Vijay Deverakonda and many more.

Meta-owned WhatsApp also said that thousands of organizations, artists, sports teams, and leaders have joined the channel. Mark Zuckerberg announced the news on his WhatsApp channel, saying, “I'm excited to introduce you to WhatsApp Channels, a new private way to get updates from the people and organizations you follow. I'm launching this channel to share Meta news and updates. I look forward to connecting with you all around the world.”

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For those who want instant news and updates about their favorite artists, athletes, and talents, Channel is the platform that provides the latest updates instantly.

In June, Meta first introduced its WhatsApp channel to users in Colombia and Singapore. In July, it expanded the feature to seven more countries. In June, Meta opened up its Instagram channel globally.

Channels are separate from chats, where users choose who they want to follow and who can see them. WhatsApp also states that details such as user numbers and photos will not be shared with the channels you follow. The username and number will only appear in the channel if the user is already in the channel creator's contact list.

Also, anyone can create a channel without revealing their identity. Currently, channels are restricted to celebrities and talents only, but soon anyone will be able to create a channel.

“Apart from chatting with family, friends and community, we[アップデート]I'm building a channel in a new tab called. Here you can see your status and the channels you choose to follow,” the company said in a statement.

The WhatsApp blog also clarifies that if a user decides not to follow any channels, their existing WhatsApp experience will remain the same. Users will not be added to any channels unless they choose to follow, and will only see updates from the channels they select. WhatsApp will not suggest channels based on a user's personal messaging activity, which remains private and end-to-end encrypted. Users can also easily unfollow channels at any time.

By default, channel notifications are muted.

From a brand engagement perspective, WhatsApp offers businesses and celebrities one of the largest user bases, allowing them to engage with their users. When asked by brand experts what the point of having another platform is when we have Instagram where people can create their own.

“As a habit, how many times do you check Instagram compared to WhatsApp? Instagram is probably 10-15 times a day, but you probably use WhatsApp almost every minute,” says the marketing firm. The senior executive spoke on condition of anonymity.

BCCI said in a statement: “The Indian Cricket Team is thrilled to partner with WhatsApp to launch the channel.We will begin our partnership with WhatsApp from the ICC Men's Cricket World Cup 2023 scheduled to begin in October. As we prepare to host this big event, we will leverage our channels to generate excitement and support. Our WhatsApp channel will keep fans informed with important and accurate information and news regarding match schedules, times, scorecards, and more. can do.”

“I'm personally really excited about my WhatsApp channel because it gives me a place to share important updates about my life and express myself using videos, photos, polls, and whatever else I want on WhatsApp. You can share it with those closest to you, as well as the wider community. The next time I play at Coachella or go on tour, people on my WhatsApp channel may be the first to know. ” – Diljit Dosanjh