In his new role, Mr. McLeod will oversee both the marketing and franchise development growth strategies for the entire home service system.
Columbia, Maryland, December 1, 2022 /PRNewswire/ — Authority Brands, America's leading home services franchisor North Americaannounced the promotion of key team members Heather McLeod The transition from Chief Marketing Officer to Chief Growth Officer is effective immediately. In his newly created role, Mr. McLeod will be responsible for leading the company's growth strategy, including marketing and franchise development efforts.
In preparation for a new chapter of planned expansion, Authority Brands' management team has developed this new position specifically to manage growth within marketing channels and identify new business development opportunities. He has been the Chief Marketing Officer since 2017. Heather McLeod I was selected for a newly developed role. With a track record of success and a strong history in the marketing and development field, Mr. McLeod originally joined his family of authority brands from the Dwyer Group (now Neighborly) and made an impression in the franchise field based on empowering his team. I have built a successful career. He achieves success through scalable and supportive systems and processes.
“Since her first day on the job, Heather has played a key role in elevating the profile of our Authority brand. Her diligence and strong work ethic have played a huge role in our overall success over the past five years.” “I did,” he said. craig donaldson, Authority Brand CEO. “As we officially celebrate our 50th anniversary with unprecedented success in the industry, we are confident that Heather is the perfect person to continue to drive our business forward as we continue to expand and diversify our home services portfolio. Her team's approach to leadership and deep knowledge of the franchise industry inspires confidence, and I look forward to many years of success as she leads our growing division.”
McLeod joined Authority Brands' The Cleaning Authority in 2015 and played an integral role in forming the Authority brand family of industry-leading home service brands. This is primarily due to her focus on customer experience, intense attention to process detail, and passion for her team. collaboration.
McLeod founded the Howard County, Maryland She joined IFA's Women's Franchise Network branch in 2020 and is an active member of the IFA Marketing & Innovation Committee. She also serves on the board of the Metropolitan Boys & Girls Club of Baltimore, University of Louisville College of Business YUM! CGFE Advisory Committee. She earned her Executive Title as a Certified Franchise in 2016 and earned a Master's degree in Business Administration. baylor university In 2010.
Authority Brands currently has 12 home service franchisors with more than 1,000 franchise owners nationwide, with more on the way in the near future. In his new role, Mr. McLeod will be working with America's Pool Company, Benjamin Franklin Plumbing, The Cleaning Authority, Color World Painting, Doodi Calls, Dry Medic Restoration Services, Homewatch Caregivers, Mr. He will focus on the growth strategy and execution of companies within an impressive portfolio of authority brands, including: Sparky, Monster He Tree Service, Mosquito He Squad, 1 Hour Heating and Cooling, STOP Repair, and Woofies. Authority brands support the growth of individual franchisees by providing powerful marketing, technology and operational tools and resources.
For more information about the Authority Brands company and management team, please visit https://www.authoritybrands.com/.
About authority brands
Headquartered in Colombia, maryland, Authority Brands includes 12 companies: America's Swimming Pool Company, Benjamin Franklin Plumbing, The Cleaning Authority, Color World Painting, DoodyCalls, Homewatch CareGivers, Mister Sparky, Monster Tree Service, Mosquito Squad, and One Hour Heating & Air Conditioning. Includes major home services franchisors. , STOP Ishin, and the Woofies. Together, these brands provide home services through more than 1,900 territories operated by more than 1,000 franchise owners. Authority Brands is dedicated to supporting the growth of individual franchise owners by providing strong marketing, technology and operational support. For more information, please visit www.authoritybrands.com.
SOURCE Authority Brands LLC