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Has been updated: December 22, 2023 14:18 IST
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New Delhi [India]December 22: Techmagnate, a leading digital marketing agency in New Delhi, has released its 2023 Auto Insurance Search Trends Report.
In today's dynamic digital environment, people are actively searching for car insurance and comparing different plans to make informed decisions. Understanding search behavior has become increasingly important as India's top automotive companies strive to develop performance strategies.
The extensive research for this car insurance search trends report looked at a sample size of the top 44 car brands in India.
Sharing his views on the report, Sarvesh Bagla, CEO and Founder, Techmagnate, said, Achieve digital growth and success through data-driven insights. ”
He added: “This valuable book provides a glimpse into the top-performing auto insurance providers and brands who have effectively leveraged the immense potential of search engines, as well as the companies facing challenges.'' The insights will serve as a strategic roadmap for businesses in this area.” To enable the industry to effectively navigate the digital environment. ”
Key highlights of the report:
*The overall search volume (SV) for keywords related to “auto insurance” showed a staggering 11.21% year-on-year growth.
* SV for branded keywords consistently exceeded SV for non-branded keywords year over year.
* 'New' insurance emerged as the fastest growing inquiry type in the branded keyword automotive category, posting outstanding year-on-year growth of 16.61%.
*Notably, new entrant GoDigit has secured entry into SV's top 10 two-wheeler auto insurance brands in FY23.
* PolicyBazaar (98.61%) has the highest SOV on search engines and leads the charts as a top brand.
This report highlights the critical importance of understanding search volume (SV), keywords (kwds), and share of voice (SOV) in the automotive industry. We provide businesses with the insights they need to develop effective digital marketing strategies in the highly competitive auto insurance space.
Techmagnate is India's leading SEO agency offering comprehensive digital marketing services. We specialize in working with enterprise-level clients to optimize their online presence and achieve their digital marketing goals. We combine data analytics, technology, and industry expertise to develop and execute effective marketing campaigns that drive results.
For media inquiries or to access the complete Auto Finance Insurance Search Trends Report, please contact us at +91-9910308266 or visit https://www.techmagnate.com/contact-us.html please.
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