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Has been updated: December 26, 2023 14:11 IST
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New Delhi, [India]December 26: Techmagnate, a prominent digital marketing agency, releases its 2023 Auto Finance Search Trends Report.
In the auto finance industry, customer behavior is dynamically changing due to the rapid adoption of digital channels for information gathering and decision making.
Announcing this report, Sarvesh Bagla, CEO and Founder, Techmagnate, India's leading SEO company, said, “To understand these evolving trends and help businesses optimize their online presence, we published the comprehensive Auto Finance Search Trends Report. Analyze.
This comprehensive analysis of branded and non-branded keywords provides valuable consumer behavior and search insights. By leveraging the data provided in the report, auto finance companies can better connect with their target audience, attract new customers, and drive digital market growth. ”
Key highlights of the Automated Search Trends report
* Overall search volume growth: Search volume for Auto Finance grew by 12% from 2022 to 2023, demonstrating increased reliance on online platforms for financial decision-making.
* Branded vs. non-branded keywords: The share of branded keywords increased by 12.17 percent and non-branded keywords increased by 11.90 percent, highlighting the importance of both brand building and a comprehensive content strategy.
* Best performing auto finance brand: HDFC Bank has emerged as the leading auto finance brand followed by SBI and ICICI Bank. Shriram Finance and Mahindra Finance dominated his NBFC segment.
* Search trends by vehicle type: Searches for four-wheelers accounted for most of the increase, followed by the unknown category. Searches for new cars have significantly outperformed searches for used cars.
*Top non-branded keywords: Keywords such as “car loan interest rates” and “car loans” have shown significant increases in search volume, indicating key customer concerns.
* Top query types: Interest rate and EMI related queries dominate, highlighting the importance of providing clear and accessible information on these factors.
* Top car brands: Maruti Suzuki, Tata Motors, Mahindra showed significant search volume and growth reflecting consumer preferences.
* Search volume by city: Bengaluru, Delhi, and Hyderabad topped the search volume by city, highlighting regional differences in consumer behavior.
The Auto Finance Search Trends Report serves as a valuable resource for industry participants, providing actionable insights to navigate the evolving digital landscape and achieve sustainable growth.
Techmagnate is India's leading SEO agency offering comprehensive digital marketing services. We specialize in working with enterprise-level clients to optimize their online presence and achieve their digital marketing goals. We combine data analytics, technology, and industry expertise to develop and execute effective marketing campaigns that drive results.
For media inquiries or to access the complete Auto Finance Insurance Search Trends Report, please contact us at +91-9910308266 or visit https://www.techmagnate.com/contact-us.html please.
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