Ani |
Has been updated: February 21, 2024 14:33 IST
VMPL
New Delhi [India]February 21: A comprehensive report from Techmagnate, a leading digital marketing agency, reveals important insights into mortgage search trends.
As more and more people try to buy their dream home, interest in mortgage loans is also increasing. However, understanding the mortgage process can be difficult for many people. As a result, more and more customers are turning to his Google for answers to solve the complexities of securing a mortgage.
Recently, Techmagnate released the Mortgage Search Trends Report to analyze the evolving search behavior of customers within the industry. This report explores how these insights can help mortgage providers strengthen their digital presence. ”
“Our report is an essential resource for mortgage marketers who want to stay ahead of the competition and reach more potential customers,” said Sarvesh Bagla, CEO and Founder of Techmagnate. states.
He added: “This report provides valuable insight into the keywords customers are using to search for mortgages and the cities where the most searches are occurring.”
Key findings from the Mortgage Search Trends Report
* Overall search volume for “mortgage” related keywords increased by 10.05%
* Search volume for non-branded keywords consistently exceeds branded keywords
* Bank of Baroda, HDFC Bank, Canara Bank, PNB Housing Finance and Indian Bank have demonstrated annual growth rates of over 30%.
* Indiabulls Housing Finance and Reliance Home Finance lost 40% of search volume
* Bank of Baroda is among the top 5 brands in terms of search volume, while Indiabulls Housing Finance has dropped from 5th to 8th position.
*Mumbai is the most searched city among the top 6 cities searched for 'home loan'.
*The increase in search volume for 'home loan app' is primarily driven by brand-related searches, which reveals a preference for certain brand names such as SBI Home Loan App and HDFC Home Loan App.
Recommendations for lenders and marketers
* Focus on creating high-quality content targeting both branded and non-branded keywords.
* Optimize your website and landing pages for search engines.
* Use social media to promote your mortgage products and services.
* Run targeted advertising campaigns to reach potential customers.
* Track your results and adjust your strategy as needed.
Techmagnate is India's leading digital marketing agency offering comprehensive digital marketing services. We specialize in working with enterprise-level clients to optimize their online presence and achieve their digital marketing goals. We combine data analytics, technology, and industry expertise to develop and execute effective marketing campaigns that drive results.
For media inquiries or access to the complete Mortgage Search Trends Report, please contact us at +91-9910308266 or visit https://www.techmagnate.com/contact-us.html .
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