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Has been updated: March 15, 2024 15:57 IST
VMPL
New Delhi [India]March 15: Techmagnate, a leading digital marketing agency, released a report on life insurance search trends in India in 2023.
The life insurance industry is an important aspect of financial security, providing individuals and families with a safety net against the unexpected.
As the industry continues to evolve, insurance companies are adapting to meet consumers' changing needs and preferences. Techmagnate's Life Insurance Search Trends report reveals valuable information about what people are searching for, how often they search, and the reasons behind their searches.
This report reveals what people are searching for in the life insurance industry, based on comprehensive research and analysis of over 25,700 keywords.
According to Sarvesh Bagla, CEO and Founder of Techmagnate, a leading SEO agency, the Life Insurance Search Trends Report is a valuable digital tool for insurance companies. The insights mentioned in the report can further enhance your digital marketing strategy and better respond to evolving customer needs.
“The 10.30% increase in searches for overall life insurance indicates a growing audience waiting to be addressed. By properly leveraging these search trends, companies can gain visibility. optimize, engage with consumers more effectively, and drive business growth.”
Key findings of the Life Insurance Search Trends Report
* Overall Growth: The report highlights a significant 10.30% increase in search volume for life insurance keywords in 2023, reflecting growing interest and demand for life insurance products and information among Indian consumers. It highlights that
* Branded vs. Non-Branded Searches: Branded queries continue to dominate search volume with a notable increase of 9.61%, while non-branded queries have seen a significant increase of 18.64%. This trend highlights the importance of both brand awareness and information search in influencing consumer decision-making.
* Mobile Momentum: Mobile app searches experienced an impressive surge, with LIC Digital leading the way with an impressive 28.39% growth. This shift highlights the increased reliance on mobile devices to access life insurance services and information.
* Regional nuances: The report explores regional differences, with Delhi emerging as the city with the highest number of searches for life insurance among Tier 1 cities. Differences in search behavior by region highlight the need for localized marketing strategies tailored to specific audience preferences.
*Language Search Insights: Analysis of language search volumes reveals interesting trends, with non-brand language keywords registering a notable increase of 19.06% in 2023, increasing the adoption of regional languages in online search behavior. shows an increase.
* Budget Bucket Analysis: This report highlights search volumes across various budget buckets from 100,000 to over 10 million, providing insurers with valuable insight into consumer preferences and affordability considerations. Masu.
* Nearby searches (“near me”): The surge in “near me” searches increased by 32.10% in 2023, suggesting increasing consumer preference for locally available life insurance services and agents. I am.
The Life Insurance Search Trends Report is a valuable resource for insurtech companies, providing actionable insights to navigate the evolving digital landscape and achieve sustainable growth.
About TechMagnate
Techmagnate is India's leading SEO agency offering comprehensive SEO and digital marketing services. We specialize in working with enterprise-level clients to optimize their online presence and achieve their digital marketing goals. We combine data analytics, technology, and industry expertise to develop and execute effective marketing campaigns that drive results.
For media inquiries or access to the complete Life Insurance Search Trends Report, please contact us at +91-9910308266 or visit https://www.techmagnate.com/contact-us.html .
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