1. Amazon
Amazon's The first-ever Big Spring Sale, open to all customers, including non-Prime members, was held from March 20th to 25th to increase sales of seasonal products and promote advertising business.
Interesting points:
- Amazon's new shopping event is competing with similar promotions from Lowe's and Home Depot, coinciding with the busiest season for home improvement and furniture sales.
- Prime Day had a huge impact retail media Advertising costs and big spring sales are no exception. Amazon's flagship shopping event will increase U.S. ad revenue by $41.95 billion this year, according to March 2024 forecasts.
2. Aldi
Aldi plans to open 800 new stores in the U.S. by 2028 as part of a $9 billion investment. The grocer also completed the acquisition of the Winn-Dixie and Harvey's Supermarket brands, many of which will be converted into Aldi stores.
Interesting points:
- Aldi's success in building a cult following rivals that of Trader Joe's. Aldi's holiday merchandise, released in March and September last year, sold out within days.
- Analysts are divided on Aldi's ability to disrupt Walmart's grocery business, with analyst Susie Davidkanian arguing that Aldi doesn't have the reach or diversity to compete with Walmart. He said no. “This is more of a one-time activity compared to Aldi, which only sells groceries,” she says.
3. Wayfair
In May, Wayfair will open its first large-format store and restaurant in Illinois, measuring more than 150,000 square feet. This comes amid a brand refresh and new “Welcome to The Wayborhood” campaign, which includes celebrity-studded ad spots at the Academy Awards and during his Pinterest Creator Tour.
Interesting points:
- “[Wayfair] Our analyst Becky Schilling said:
- The company cut 4,270 jobs from August 2022 to January 2024, but sales remained flat year over year at $3.11 billion.
Four. the goal: For announcing a paid membership to rival Walmart+ and Amazon Prime and rolling out a new in-house ad buying program. retail media network.
5. Coles: For expanding our home assortment by 40% to better meet consumer needs.
6. Mr. Lowes: For beta testing of Google's new retail media products and experimentation with Apple's Vision Pro.
7. walmart: For making its AI delivery optimization tool available to other companies and announcing early morning delivery.
8. Michaels: To launch a new online marketplace and in-store experience.
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