by Odunmolayo Oke
April 10, 2024 | 3:00 PM
According to data obtained from Statista and analyzed by marketing experts at Upbeat Agency, the top 10 highest-earning celebrity beauty brands these days have enjoyed remarkable success, with their revenues rising to impressive heights. Celebrities are no longer just brand ambassadors and faces of luxury brands, they are also entrepreneurs of beauty brands…
According to data obtained from Statista and analyzed by marketing experts at Upbeat Agency, the top 10 highest-earning celebrity beauty brands these days have enjoyed remarkable success, with their revenues rising to impressive heights.
Celebrities are no longer just brand ambassadors and the faces of luxury brands, they are also entrepreneurs making millions of dollars with their beauty brands.
The brands included in this list are:
Rihanna's Fenty Beauty: It took the top spot with a staggering $602.4 million in revenue. Founded in 2017, Fenty Beauty has set a breakthrough standard for inclusivity in the beauty industry. At the time of its debut, Fenty Beauty introduced over 40 shades of her foundation for a variety of skin tones. This move was a game-changer, prompting other brands to follow suit and expand their range of shades. While several other brands have since prioritized inclusivity, Fenty Beauty remains iconic in its commitment to celebrating beauty in all its forms.
Priyanka Chopra Jonas’ Hair Care Brand – Anomaly: Secured second place with revenue of $542.7 million. Anomaly stands out for its commitment to clean, affordable hair care products that prioritize sustainability. Hair oil is also popular.
Kylie Jenner's Kylie Cosmetics: It took third place and earned $380.4 million. Its debut was truly iconic. In 2015, the world was introduced to the now famous Kylie Lip Kit, a collection of lip liners and liquid lipsticks. These kits sold out within minutes and caused a frenzy among makeup enthusiasts. The brand has expanded beyond lip kits to include a variety of makeup products. The brand's mascara ranks among the best with more than 1,500 monthly searches worldwide.
Ariana Grande’s REM beauty: REM Beauty, which took fourth place with $88.7 million in revenue, was founded in 2021 with a brand philosophy of vegan and cruelty-free formulations.
The brand's foundations and lip oils are extremely popular, with over 800 searches per month.
Selena Gomez's rare beauty It secured the fifth place and earned $75.7 million. Rare Beauty, who focuses on mental health advocacy, donates 1% of his annual profits to the Rare Impact Fund. The brand's blushes are a fan favorite, reflecting its popularity and influence beyond the realm of beauty.
Other notable brands include Drew Barrymore's Flower Beauty, Zoe Foster Blake's Go to Skincare, Alternative Haircare with Katie Holmes as its ambassador, and Sugargoop. From Maria Sharapova and Jeffree Star Cosmetics.
Jordan Bucknell, CEO of Upbeat Agency, commented on the success of celebrity beauty brands: That's because they're passionate about what they make and are trusted advocates for your brand. ”
“These brands have moved beyond the early celebrity hype stage because they produce quality products that have stood the test of time and silenced the critics.”
“This is why celebrity beauty brands will exceed $1 billion in sales alone by 2023, and why celebrity beauty brand sales soared nearly 58% in 2023.
2023. This is an impressive feat compared to the overall growth rate of the beauty industry, which is expected to grow at around 3% annually. ”
Celebrity beauty brand revenue ranking (in millions of dollars)
1. Rihanna’s Fenty Beauty – $602.4 million
2. Anomaly Hair Care by Priyanka Chopra – $542.7 million
3. Kylie Cosmetics by Kylie Jenner – $380.4 million
4. REM Beauty by Ariana Grande – $88.7 million
5. Rare Beauty by Selena Gomez – $75.7 million
6. “Flower Beauty” by Drew Barrymore – $52.9 million
7. Go-to Skin Care by Zoe Foster Blake – $38.9 million
8. Henkel Corporation Alternative Hair Care – $34.2 million
