jennifer lopez is once again in trouble, but now, thanks to her music career, she is finally back on the market with a studio album after a 10-year wait. However, it is not as successful as expected as it does not do well commercially, causing significant losses to her.
In fact, the training for “This is Me… Now” entered the Billboard charts at number 38, which is a very bad sign for the “long-awaited comeback.” This began to attract criticism in the professional press, and the level of criticism grew to such an extent that seven of the album's accompanying tour dates had already been cancelled, with many tickets still to be sold for the remaining concerts.
So JLo They will no longer perform in front of fans in Cleveland, Nashville, Raleigh, Atlanta, Tampa, New Orleans or Houston. The only reason given by the singer's team was “a problem on the organizer's side.”
Faced with such a scenario, the singer is trying to add a twist to her show, which now focuses on her biggest hits and even changed the name: “This is me.'' .. Live” is trying to attract her fans from the past.
The debacle surrounding Bennifer's love story
But the damage is done because this tour is just one part of an ambitious multimedia project that includes an album, a documentary, and a musical, and the artist's great personal project as a whole revolves around reuniting with her. It seems like it's already happening. ben affleck And they crowned the best love story when they got married in the summer of 2022, almost 20 years after they first fell in love and had their wedding annulled days before the celebration.
So, out of her obsession with making this project a success, she herself invested $20 million, but it seems difficult to recover that money at this point. Paradoxically, she herself admits that this project was unexpected in her own career.
“I wasn't even required to make a record. No one was asking for it.” JLo“It's my next album,” she said in a documentary titled “The Greatest Love Story Ever Told.”
Despite the financial gap implied by this impending failure in her career, it will not undermine the fortunes of the Puerto Rican interpreter, as she has dedicated herself to building a diverse empire around her advertising image. It seems so. It was a sign of a crisis for her brand as a product.
