Netflix's latest series, South Korea's super-richLaunching on May 7, it promises to captivate viewers amid a growing global interest in wealth. The show will offer a glimpse into the ultra-luxurious lifestyles of the world's wealthy, set against the backdrop of South Korea's multicultural scene. With a star-studded cast that includes Singapore's billionaires, the Kardashians of the Arab world, Pakistani royals and Italian fashion icons, the series promises to be a fascinating exploration of luxury.
At the center is South Korea's super-rich features a diverse cast, each bringing their own unique grandeur to the show, spearheaded by David Yong from Singapore, whose business acumen and lavish lifestyle have earned him a place among Asia's elite. David's story is particularly intriguing as he successfully blends traditional business strategies with modern entrepreneurial thinking, setting him apart on the show.
He shares the spotlight with other illustrious people like South Korea's Hela, who brought Paris Hilton glamour to the East. Pakistan's Royal Anna, Italian fashion genius Teodoro and Noor, a social media sensation in the Arab world with 50 million followers, have also chosen South Korea as their place to indulge in luxury. Each contestant's story is a unique testament to the diverse ways wealth is accumulated and enjoyed around the world.
The show's appeal is further enhanced by hosts such as fashion-savvy Jo Se-ho, the charismatic BamBam and trendsetter Mimi of Oh My Girl, whose insights and interactions with the contestants will add depth to the glittering displays of wealth. South Korea's super-rich is more than just a show; it's an insightful journey into what defines the pinnacle of luxury and style in Korean culture.
A luxurious cast South Korea's super-rich
David Yong
David Yong is a living testament to where ambition and achievement meet. At just 37 years old, he is already a key player in the K-pop industry, having invested a massive $10.2 million into Attrakt, the leading company behind K-pop group Fifty Fifty. David broke into the music world at age 35 and has collaborated with big-name groups such as Mamamoo and 4MEN, highlighting his keen sense for business and cultural trends. His Instagram, [@dynimm]With over 100,000 followers, gives a glimpse into his multifaceted life as he balances his passion and profession.
With a law degree from the prestigious University of Bristol, Yeong's reach extends beyond the entertainment industry. He oversees Evergreen Group Holdings, spreading his influence across Singapore, Malaysia, Korea and Japan, and is also the Managing Partner of YSL Legal LLP, specialising in civil and corporate law. Blending his legal acumen with business acumen, Yeong has made a strategic foray into the K-Pop industry, making him a well-rounded individual who moves seamlessly between the boardroom and the recording studio.
Yoo Hee-ra
25-year-old Yoo Hee-ra (@arenyoo) embodies the glamour and influence to rival the legendary Paris Hilton. With over 36,000 followers on Instagram, she's more than just an influencer; she's a cultural bridge connecting with her audience by offering a glimpse into the glamorous lifestyle that puts her on par with global celebrities like Bruno Mars and Fan Bingbing. Hee-ra's unique position as Korea's only luxury client ambassador grants her access to the most exclusive fashion events in the world, where she embodies the pinnacle of luxury and style.
Her thoughts on “quiet luxury” in her writing for ELLE Korea reflect a sophisticated understanding of luxury not simply as indulgence, but as an extension of one's psyche and lifestyle. With her far-reaching network and influence, Yoo Hee-ra has shaped the perception of luxury and elegance in modern Korea.
Anna Kim
Anna Kim's (@annakim.kr) story is one of cultural fusion. She was born into a Pakistani royal family, grew up in Korea, and returned to Pakistan after marriage. Her life is a rich tapestry that weaves together her experiences in broadcasting, entrepreneurship, and activism. A CEO of a trading company and a familiar face on Korean talk shows, Anna blends her royal heritage with Korean culture to connect the world.
Her active participation in discussions on peaceful unification of the Korean peninsula at the 2020 United Nations International Youth Day Peace Summit demonstrates her commitment to a larger cause that goes beyond the corporate and entertainment sphere. Her unique position as a cultural and business envoy coupled with her deep-rooted connections in both Pakistan and South Korea highlights her journey of identity, influence and impact.
Teodoro Marani
Teodoro Marani's (@teo_lomino) Italian heritage is rooted in a family empire that stretches across the globe. Founder of luxury food and beverage trading company Loop Innovators, Teodoro's life is a canvas of experiences ranging from a tranquil villa in the Maldives to the rustic charm of Tuscany. His Instagram offers a glimpse into a world where luxury isn't just enjoyed, it's celebrated.
Teodoro appreciates the simple beauty found in local markets, especially Korean wet markets, which adds depth to his character and portrays a man who seeks inspiration in the authenticity of everyday life. Welcome to Korea for the first timeshows how his Italian heritage and love for the Southeast Asian country blend seamlessly into Korean culture.
Noor Naim
With a following that crosses borders, Noor Naim (@noorstars) is the epitome of digital influence. With over 20.7 million subscribers on her YouTube channel and 14.6 million followers on Instagram, she is known as a pioneering content creator. Her numerous awards, including Forbes 30 Under 30 and the Content Creator of the Year 2023 award at the Arab Women Awards 2023, attest to her influence in shaping digital content and culture.
Recently featured in L'Oréal Paris' Ramadan 2024 campaign, Noor's influence extends beyond entertainment into the realms of beauty and fashion, setting trends across the Middle East and beyond. Her journey, marked by significant milestones and a vast digital footprint, speaks to the evolution of fame and influence in the modern world.
What to expect from the show
Viewers can expect a glamorous mix of luxury cars, haute couture and exclusive parties commonplace among South Korea's ultra-rich. South Korea's super-rich More than just a showcase for wealth, the book delves into how these elites blend their lavish lifestyles with their love of Korean culture, offering a unique perspective on everything that comes with being wealthy – the good, the bad and sometimes even the ugly.
Available from May 7th South Korea's super-rich It's your ticket into the hidden, glamorous lives of South Korea's super-rich. For anyone curious about the lifestyles of the rich and famous, South Korea's super-rich It promises to be a visual and emotional feast, offering a glimpse into a world where luxury and culture intersect in the most fascinating way.
You can watch the show here.
(Main and feature images courtesy of Netflix)
FAQ
– Who are the cast members? Korea's super rich?
New on Netflix South Korea's super-rich The cast includes Yoo Hee-ra (Korean talent), David Yong (Singaporean entrepreneur), Noor Naim (Arab social media celebrity), Teodoro Marani (Italian entrepreneur) and Anna Kim (Pakistani activist).
