Global Marketing Automation Business Report 2024-2030

Marketing Automation

Dublin, May 24, 2024 (GLOBE NEWSWIRE) — The “Marketing Automation – Global Strategic Business Report” report ResearchAndMarkets.com Recruitment.

Global marketing automation market predicted to reach $9.1 billion by 2030

The global marketing automation market, estimated at USD 4.8 billion in 2023, is projected to reach a revised size of USD 9.1 billion by 2030, growing at a CAGR of 8.1% over the analysis period 2023-2030. Cloud deployment, one of the segments analyzed in the report, is projected to register a CAGR of 8.9% and reach USD 6.2 billion by the end of the analysis period. Growth of the on-premise deployment segment is projected to grow at a CAGR of 6.6% over the next eight years.

As digital marketing goes mainstream, marketing automation technologies will continue to grow in importance and necessity. Recent market trends highlight significant innovation and the involvement of world-renowned brands in advancing these technologies.

With social media marketing becoming mainstream, the adoption of automation technology solutions is timely and relevant. Social media marketing automation is growing in popularity due to its efficiency and effectiveness in managing large scale campaigns. The phenomenal rise in e-commerce and m-commerce has further strengthened the business case for marketing automation, leading to increased adoption of email automation technologies and solutions by e-commerce vendors.

The sheer number of email users worldwide has made email marketing a powerful outreach strategy and it is gaining adoption among marketers. Voice-Based Marketing Automation (VBMA) is also gaining momentum, especially with the introduction of cutting-edge Interactive Voice Response (IVR) solutions. Customer service automation has emerged as a key step in shaping brand experience, and automated telemarketing is gaining traction due to its efficiency.

In the healthcare industry, consumerism is driving the demand for IVR, with prescription refills via IVR becoming more prominent in the competitive pharmaceutical retail market. The role of big data in marketing automation is expanding, enabling more personalized and targeted marketing efforts. Chatbots and virtual assistants are growing in popularity, providing efficient customer service and engagement. Additionally, machine learning and AI-assisted platforms are increasingly being used to personalize customer experiences, further enhancing the effectiveness of marketing automation strategies.

The US market is estimated at $1.4 billion, while China is predicted to grow at a compound annual growth rate of 9.8%.

The marketing automation market in the United States is estimated to reach USD 1.4 billion in 2023. China, the world's second largest economy, is projected to grow at a CAGR of 9.8% over the analysis period 2023-2030, reaching a market size of USD 1.4 billion by 2030. Other notable geographical markets include Japan and Canada, which are expected to grow at 6.8% and 7.1% respectively during the period 2023-2030. In Europe, Germany is projected to grow at a CAGR of around 7.7%.

Key attributes:

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Market Overview

• Marketing Automation – Market Share of Major Competitors Globally in 2023 (E)

• The rise of digital advertising provides the foundation for the growth of marketing automation strategies

• As digital marketing goes mainstream, marketing automation technology grows in importance and imperative: Global digital advertising and marketing opportunity, 2020, 2022, 2024, 2026 (in USD billion)

• Marketing Automation – Definition, Scope, Benefits and Importance

• Recent Market Trends

• Innovation

• World Brand

• Competitive Market Presence for Global Players in 2023 – Strong/Active/Niche/Trivial Market (E)

Market Trends and Drivers

• As social media marketing goes mainstream, it's time to adopt an automated technology solution

• Why is social media marketing automation becoming popular?

• The phenomenal rise in e-commerce and mobile commerce strengthens the business case for marketing automation

• The pandemic will accelerate e-commerce growth

• E-commerce vendors step up adoption of email automation technologies and solutions

• The sheer number of email users makes email marketing a powerful marketing outreach tactic.

• Voice-Based Marketing Automation (VBMA) Gains Momentum with Cutting-Edge IVR Solutions

• Automating customer service is the first step to shaping your brand experience

• Automated telemarketing gains popularity

• Healthcare consumerism drives demand for IVR

• Interactive prescription refills gain traction in competitive pharmaceutical retail market

• The expanding role of big data in marketing automation

• Chatbots and virtual assistants are on the horizon

• Machine learning and AI-assisted platform for personalizing customer experiences

• As businesses increasingly reach out to customers through digital channels, cloud-based marketing automation will become more prominent.

• Increased focus on a mobile-first approach creates huge opportunities for mobile marketing automation

• Restructuring of the global B2C e-commerce market and forecast of its growth trajectory from 2019 to 2025

• Global B2C e-commerce sales in trillions of US dollars, 2017, 2019, 2021, and 2023

Focus on the selected players(Total of 252 listings)

• Adobe Inc.

• Acquia Inc.

• Acton Software, Inc.

• Acidaes Solutions Pvt. Ltd. – CRMnext

• ActiveCampaign Inc.

• Apsis International AB

• APIA Co., Ltd.

• Aprimo LLC

• Alterian Software Holdings LLC,

• Agile CRM Inc.

• Activity!

• Active Trail Co., Ltd.

• Active Demand

• 366 degrees

• Apiphone

For more information on this report, please visit: https://www.researchandmarkets.com/r/9ulkor

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