TikTok girls are bombarded with so many makeup trends and brands that it's really hard to keep up, and one of the biggest culprits for this craze is the rise of celebrity beauty lines.
It can be hard to know which one is right for you, so we'll go into more detail on each one here.
To find out which of your favorite stars have their own beauty brands, keep reading below.
There's no doubt that celebrities have changed the world of makeup! Selena Gomez, Hailey Bieber, Rihanna and lady gaga These are just a few of the companies that have entered the beauty industry in the past decade.
To understand how this all began, you need to know who the first star to make inroads in the beauty world was.
Back in 1994, the supermodel Iman She launched her own color cosmetics brand, Iman Cosmetics. Ten years later, another popular celebrity launched her own makeup line.
In 2004, Jessica Simpson They launched Dessert Beauty, a now-discontinued line of edible makeup products that were, arguably, the precursors to our favorite flavored lip glosses at the time.
Many other stars have followed suit and created their own lines, but the reason most Gen Zers are so attached to celebrity brands is because Kylie Jenner.
Nearly a decade ago, the reality TV star entered the beauty market and changed the industry forever with the launch of Kylie Cosmetics. In November 2015, Kylie launched her first lip kit, which included a lip liner and liquid lipstick.
But after quickly selling it, the business tycoon realized he had something more on his hands.
“I created Kylie Cosmetics so that my fans could have access to the makeup products I love and use every day,” she wrote on the brand's website. “Whether it's having a makeup team do it for a shoot or doing it myself at home, I love how confident and beautiful makeup makes me feel, and I want to share that feeling with everyone.”
Since its inception, Kylie's brand has expanded beyond just makeup to also sell a skincare line and baby products.
Kylie isn't the only celebrity to have achieved great success in the beauty world. Keep scrolling to find out which other stars have their own unique brand.
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