– Further strengthening overseas sales with global talent –
Tokyo, May 27, 2024–(BUSINESS WIRE)–Meiho Enterprise Co., Ltd. (TOKYO:8927) (Meguro-ku, Tokyo: Representative Director Mitsuru Yabuki, hereinafter referred to as “Meiho Enterprise”), which has supplied more than 150 “newly built investment rental properties” mainly in the 23 wards of Tokyo, held individual business meetings in Taiwan from May 19th to 22nd, 2024 with the cooperation of local intermediaries in order to strengthen sales to overseas investors.
Business meetings in Taiwan
Meiyo Enterprises has been working to expand and strengthen its sales channels in Asia, including holding seminars for overseas investors in Taiwan in March and November 2023, and holding an individual business meeting in Singapore in March this year.Property purchases by overseas investors in Asia have been strong, with 12 buildings in the fiscal year ending July 2023 (August 2022 to July 2023) and 8 buildings between August 2023 and May 2024.
Investors who have participated in business meetings and seminars held in Taiwan so far have given feedback such as, “It was very informative and I was able to gain valuable knowledge and insight,” and “Meiho Enterprise's properties are in good locations and in good condition, so I would definitely consider purchasing one.” Some investors have come to Japan to inspect the “EL FARO” brand of investment rental apartment buildings, which have sales prices of around 500 to 700 million yen, and are aiming to close deals through seminars and business meetings.
In response to this, Meiho Enterprises held individual business meetings for its flagship product, “EL FARO,” aimed at institutional and individual investors in Taiwan, primarily through local brokers, in order to further expand and strengthen its sales channels in Asia.
In April of this year, we also hired multilingual global personnel, enabling us to provide high-quality, flexible services to new and existing customers in Taiwan through cross-cultural communication that overcomes language barriers. We are also taking advantage of the wide-ranging network of our global personnel to further expand our sales channels in Taiwan.
Customers who attended the business meeting shared their impressions, such as, “I think El Faro is a great property with a good location and high return,” and “I'm thinking of visiting Japan to look at properties one day.”
How it will be done in the future
Vanilla Liao, Manager of the Sales Promotion Department at Meiho Enterprise, who participated in the business matching event, said, “Business matching with overseas customers, mainly from Asia, went smoothly and deepened mutual understanding. In Taiwan in particular, we were able to achieve great results in developing new customers and building relationships, and also strengthened our relationships with existing customers. In the future, we would like to hold business matching events in more countries, not just in Asia, and further expand our sales channels.”
Taking advantage of the record low value of the yen, Meiho Enterprise will utilize the strengths of its global human resources to strategically expand sales channels not only to Asia but also to countries around the world.
We are also planning to hold a business meeting in Singapore in July of this year.
About Meiho Enterprises
Meiho Enterprises has been in business for 56 years, and as a trusted and proven developer listed on the Tokyo Stock Exchange, has supplied over 150 “newly built rental housing for investment purposes” mainly in the 23 wards of Tokyo. We value our lifelong relationships and hope to pass them on to the next generation.
Our newly built investment condominium series “EL FARO” and newly built investment apartment series “MIJAS” are mainly developed in the Jonan and Josai areas, where the ground is solid and property values are unlikely to fall. The selling price is around 300 million yen for MIJAS and around 500 to 700 million yen for EL FARO. Both series have an average occupancy rate of approximately 96.8% (as of April 2024), and in addition to their good locations and attractive designs, they also achieve high occupancy and long-term operation with high-quality facilities and specifications. They are also supported by customers as stable investment products that are effective for asset preservation and inheritance tax measures. For more information, please visit https://meiho-est.com/en/.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240526850072/en/
contact address
Media enquiries regarding this release
Yuki Shirai and Ayako Iwasaki
public relations
Meiho Enterprise Co., Ltd.
Phone: 03-5434-7651
Email address: media@meiho-est.co.jp
