Lately, Loewe's creative director, Jonathan Anderson, has been obsessed with scale and proportion: big and small, high and low, perspective defines perception, perception paints a silhouette.
For the Autumn/Winter 2024 Pre-Collection campaign, we extend this play on proportions from the making of the clothes to the making of the imagery.
Filmed in a miniaturised scenario at Bekonscot Model Village, the world's oldest model village, built in 1929, the video features a diverse range of artists and creatives from the ever-evolving community that gathers around Loewe. This season, appearances include Alison Oliver, Archie Madekwe, Dan Levy, Enzo Vogrincic, Kit Connor, Lesley Manville, Sophie Wilde and 070 Shake, with a special guest appearance by Jonathan Anderson's nephew, Alfie Anderson.
Once again photographed by Juergen Teller, the campaign reiterates Teller's candid take on LOEWE: raw and fun, candid and introspective, exaggerated and posed, with a sculptural approach.
Lesley Manville She recently attended the 2024 BAFTA Television Awards wearing a red “Post-it Note” dress by Loewe.
Between the Met Gala and the Fashion Awards, Dan Levy Regularly appears on the red carpet LOEWE.
Kit Connor first wore Loewe Spring 2024 Before polo sweaters and high-waisted jeans became popular in men's fashion, they were worn on the red carpet.
Since Sophie Wilde Since she has come to our attention, she has almost always been seen wearing Loewe.
Archie Madekwe Recently worn Loewe Spring 2024 Wearing a sparkly blazer to the BAFTAs.
Alison Oliver's moment LOEWE It was screened at the Critics' Choice Awards and the BAFTAs this year.
Courtesy of Loewe
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