Who are America's highest-earning Instagram celebrities? The answer might be a bit surprising to many. Bored PandaThe study, based on data from social media management company Hopper HQ, has compiled a list of the names of the companies that make the most money on Instagram, the Meta-owned social media company that specializes in sharing photos and videos.
According to research, some stars can earn up to $3.2 million from a single sponsored post on their Instagram account. One such star is Portuguese soccer star Cristiano Ronaldo. He has the most followers on Instagram, with over 631 million followers. However, Ronaldo is an exception, and his popularity is much wider than that of the most famous celebrities in any country, including the United States.
Thus, when it comes to American celebrities, the results are quite different from what is perceived as obvious.
Data on the highest earning celebrities on Instagram
Using Hopper IQ data, Bored Panda They analyzed over 90,000 Instagram posts from 850 American celebrities to estimate their annual income. The posts they studied contained the words “paid partnership” and hashtags such as #ad and #sponsored between April 2023 and March 2024, and created a ranking showing the estimated earnings of the 20 highest-earning celebrities.
Celebrities include people from all walks of life in American sports, theater, and music.
according to ETXKevin Hart earned an estimated $28 million from 26 Instagram ads in 2023. He has over 179 million followers. Some of the brands he has sponsored include Gran Collamino Tequila, VitaHustle, and Hart House Vegan Restaurant.
However, the number of followers or ads doesn't determine how much money you make. Mark Wahlberg, for example, has over 29 million followers and shared 88 sponsored posts, earning an estimated $15.5 million.
Unlike Hart, the Jenner-Kardashian sisters have far more followers but fewer sponsored posts, which means they also make less than Hart.
Top 20 highest earning Instagram celebrities in America
1. Kevin Hart – $28.1 million (179 million followers)
2. Kylie Jenner – $16.8 million (399 million followers)
3. Khloe Kardashian – $16.7 million (308 million followers)
4. Mark Wahlberg – $15.5 million (30.4 million followers)
5. Kendall Jenner – $12.3 million (293 million followers)
6. Dwayne Johnson – $9.5 million (397 million followers)
7. Jennifer Lopez – $9.1 million (252 million followers)
8. Ellen DeGeneres – $9.2 million (138 million followers)
9. Stephen Curry – $7.5 million (56.6 million followers)
10. Cardi B – $6.08 million (167 million followers)
11. LeBron James – $6.4 million (159 million followers)
12. Kim Kardashian – $4.3 million (362 million followers)
13. Shaquille O'Neal – $3.4 million (34.6 million followers)
14. DJ Khalid – $3.4 million (Followers: 38.9 million)
15. Demi Lovato – $2.8 million (156 million followers)
16. Gigi Hadid – $2.78 million (77.9 million followers)
17. Vanessa Hudgens – $2.75 million (51.3 million followers)
18. MrBeast – $2.1 million (56.6 million followers)
19. Paris Hilton – $2 million (26.4 million followers)
20. Kris Jenner – $1.9 million (52.2 million followers)
(Hero Image: Strong Black Lead/@strongblacklead/X; Courtesy of Kylie Jenner
@KylieJenner/X; Khloe/@khloekardashian/X; Featured Image: Kylie Jenner/
@Kylie Jenner/X)
(With inputs from AFP via ETX Daily Up)
Frequently Asked Questions (FAQ)
– Who are the highest-paid creators on Instagram?
Cristiano Ronaldo might just be the highest-paid celebrity creator on Instagram in the world, judging by the fact that he has one of the largest followings on Instagram, owns some major brands, and regularly promotes those brands on his social media accounts.
– Does Instagram pay famous users?
Yes, Instagram pays famous social media users around the world.
