Bohemian girl summer is in vogue this summer, with celebrities taking a casual turn in their attire. From supermodel-turned-author Emily Ratajkowski to Bollywood actor Aditi Rao Hydari, everyone is riding the trend of loose, organic clothing with frilly dresses and bohemian beads. To try out the bohemian aesthetic, check out these homegrown brands that perfectly capture the bohemian vibe that It girls are chasing this summer. Be it the whimsical fashion of Pero or the soft romanticism of Eka, these brands have made a place in the wardrobes of Bollywood celebrities with their contemporary take on Indian textiles and modern design ethos.
Lovebirds
The brand believes in elevating sophisticated attire with a focus on functionality. Its minimalist and structured pieces exude an Indian flair without the ornate embroidery. From Konkona Sen to Mrunal Thakur, the label's sophisticated statement pieces have carved out an identity of their own among the stars.
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Studio Moonray
Making innovative use of crafts such as crochet, appliqué and macramé to create a unique Moonray design aesthetic, the brand is run by mother-daughter duo Karishma and Avantika Swari and blends traditional craft techniques with quirky details to give a contemporary and youthful twist to ready-to-wear garments.
