Ranveer Singh tops the Celebrity Brand Value list for 2023, beating Shah Rukh Khan by a large margin.
Apart from film appearances, another steady source of income for Bollywood celebrities are the brands they promote. A celebrity's brand value is calculated based on their popularity and the brands they promote, which in turn depend on the box office gross of the films they appear in. According to Kroll's Celebrity Brand Valuation Report 2023, the most popular Bollywood celebrity currently with a celebrity brand value of $203.1 million is Ranveer Singh. Ranveer endorses the brand She promotes a number of brands including Tiffany, Zomato, Vicks, etc. She also endorses her own investments such as Bold Care and Sugar Cosmetics.
According to the list, the most popular celebrity on the list is Virat Kohli with a brand value of $227.9 million, followed by Ranveer. Shah Rukh Khan came third. Last year, it was ranked 10th. SRK's current brand value is $120.7 million. Last year, SRK had two huge successes with Jawan and Pathaan. Shah Rukh currently endorses brands like Vimal, Myntra, Tide and Everest Spices.
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Akshay Kumar is at number four on the list. The Salphyra actor has a brand value of $111.7 million and is the face of brands like Davar, Kajaria etc. He also owns a clothing brand Force IX and is an active face of it. Alia Bhatt follows closely at the fifth position with a brand value of $101.1 million. Alia is the face of brands like Cadbury, Make My Trip etc. She is also the face of her own brand, Ed A Mama.
Related Article | Shah Rukh Khan is India's richest actor with net worth of Rs 6300 crore; Salman Khan, Rajnikanth, Akshay Kumar, Allu Arjun among others highly paid: Report
Deepika Padukone comes sixth on the list with a celebrity brand worth of $96 million. She endorses brands like Dyson, Cadbury, Make My Trip, Pottery Barn, Cartier, Louis Vuitton, etc. Deepika is also the face of her own skincare brand, 82E.
Cricketers MS Dhoni and Sachin Tendulkar also feature in the list, while Amitabh Bachchan comes in at number 9. With a Celebrity Brand Value of $83.6 million, Bachchan endorses brands such as First Cry, Kalyan Jewellers and Everest Spices. At number 10 is Salman Khan with a Celebrity Brand Value of $81.7 million. He also endorses his own brand of clothing and perfumes.
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First uploaded: 18 Jun 2024 19:20 IST
