Celebrities have always influenced our hairstyles, drawing inspiration from their appearances on magazine covers, in advertisements, in movies, on television, and more. But they don't just inspire our hairstyles; they also play a role in how we care for our hair. Enter the world of celebrity-owned hair care brands. While newcomers like Beyoncé's Secrédo and Rihanna's Fenty Hair may come to mind first, these are part of a growing ecosystem of celebrity-owned hair care brands that are enriching our curly locks and overflowing our bathroom cabinets. Here you'll find the finest products for naturally curly hair, recommended by hair stylists, beauty editors, and the celebrities who developed them.
01 Fenty Hair
Deep Moisture Repair Maintenance Crew Full Size Bundle
Rihanna's Fenty Hair expands her beauty empire with a nine-piece collection for every hair type and texture. Featuring Replenicore-5, a blend of amino acids, proteins and antioxidants, the products are meant to repair, strengthen, moisturize and protect hair. The line includes shampoos, conditioners, treatments, styling creams and edge control gels to suit every need.
Available to purchase at Fenty Beauty02 Secret
Fermented Rice and Rose Protein Powder Ritual
Beyoncé has launched her new haircare brand, Secreto, starting with an eight-product foundation collection. Formulated with keratin restoring technology, honey, and lactobacillus ferment, the line (a collection that includes shampoos, conditioners, treatment masks, and more) aims to strengthen and restore hair's health.
Available at Cecred03 4U by Tia
Moisturizing Shampoo
Tia Mowry's haircare line, Tia 4U, is designed to make your curly hair journey easy and stress-free. The brand takes the hassle out of curl care with simple, high-performing products, including hydrating shampoos. Each product contains Hemi15, a patented ingredient that helps promote healthy, lustrous curls.
Available at Walmart04 La La Anthony's Inara
Power Potion
If you're looking for a haircare brand that will repair damaged hair, you'll love Inala. Inspired by LaLa Anthony herself, the brand is on a mission to make your hair stronger and healthier than ever. Each product is infused with a signature Rice Water Complex, Amino Acids and Biotin to give your hair the care it deserves, while Power Potion can be used daily to give your hair a serious boost towards recovery.
Available at Thirteen Lune05 TPH by Taraji
Ultra Chill Hair Serum
Looking for a haircare brand for all hair types and styles? Look no further than TPH by Taraji, founded by none other than Taraji P. Henson. With a focus on creating a healthy environment for hair, TPH offers a range of solutions to nourish, protect and deep cleanse all hair types, from weaves to waves, wigs to braids. And when you're looking to soothe and refresh your scalp, try the Ulta Chill serum.
Available on Amazon06 “Flawless” by Gabrielle Union
Restorative Deep Conditioning Hair Treatment Masque
Gabrielle Union's Flawless haircare line aims to celebrate unique style and encourage true self-expression. It offers a range of affordable products for a variety of hair types, formulated with moisturizing ingredients that enhance, repair and protect. Whatever your hairstyle – curls, waves, coils, heat styles, braids, wigs or weaves – Flawless has the right products to help you maximize your hair's potential.
Available on Amazon07 Siena Naturals
Curl Elixir Conditioning Spray
Co-founded by actress Issa Rae and entrepreneur Hannah Diop, Sienna Naturals is on a mission to help you achieve your hair goals with earth-friendly formulas. All of their products are evaluated and approved by board-certified dermatologists and nurses, so you know they work. If you need to refresh your scalp between washes, their Curl Elixir Conditioning Spray is the answer.
available08 Pattern by Tracee Ellis Ross
Cleansing Shampoo
Founded by renowned actress Tracee Ellis Ross, Pattern is committed to providing high-quality, affordable, and safe hair care solutions that help you embrace your natural texture and achieve your happiest hair. With a range of carefully crafted products (like this cleansing shampoo) for every hair condition, Pattern gives you everything you need to give your hair joy.
Available at Sephora09 Kenya Moore Hair Care
Growth Repair Shampoo
Founded by actress Kenya Moore, Kenya Moore Haircare offers a remedy for growing healthy, bouncy, lustrous hair, and the brand's products, like its Growth Repair Shampoo, are packed with ingredients that nourish, hydrate, and strengthen the crown of your head.
Available at Sally BeautyWe independently review all products and services that we recommend. We may receive compensation when you click on the links we provide.
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