The opinions expressed in this article are the author's own and do not necessarily reflect the views of Her Campus.
This article was written by a student writer from Her Campus at Casper Libero Chapter.
“What's my favorite snack? Probably pizza once a day.” That was one of the answers. Bella Hadid He said in an interview iD Magazine 2023. Sound unrealistic? Given the complexity of supermodel idioms and the fact that no human being could survive on such a diet, it certainly seems so. Hadid's case exemplifies the modern phenomenon of glamorizing mediocrity: celebrities faking spontaneity in order to survive in the modern marketplace.
The new paradoxical “fake”
In recent years, there has been a growing tendency to criticize all kinds of falsehoods on the Internet. We have begun to (rightfully) condemn the ease with which people, primarily influential people, can create their own characters from scratch, creating fake bodies, habits, behaviors, stories, etc.
As an example showing how easy it is to lie in the digital environment, Serra LopezIn the case of ', we had a Brazilian influencer who had created a wealthy and boring alter ego on her social media pages. Her ironically funny videos transformed her into a national success story, and strangely enough, her true self became really wealthy.
Sera is lucky, she openly admits that this is an invented personality, otherwise the influencer would be a victim of the “quest for insincerity”, which has led celebrities to fear being seen as “fake” and so now try their best to appear as real as possible. But this attempt is so desperate that the results are completely controversial, as this “natural” side ends up being fake too.
I'm just like you!
The forced interpretation of trivial situations as “real” also reflects the desire of stars to prove that they are no different from their fans. For example, in the following video, the influencer Livia Nunes She is photographed “paparazzi-style” on construction sites (as if she had no idea that was going on), talking to workers around her, analyzing building projects, and even helping with painting.
It's not that Livia couldn't do something like that (she could!), but the fact that she filmed it and then pretended not to notice it makes it completely unnatural.
It's a challenge to reach out to the masses and, above all, to show them that they are not stingy or unapproachable, but just like normal people.
Saturation Point
Bragging or talking about trivial situations can be a sign of a rush to find fresh new content, which in today's climate is a big challenge for anyone in the media industry. After all, what have we not already done? The digital age and its ferocious speed make us feel like we have witnessed every kind of music, trend, video, comedy, and more. The truth is, it is very hard to be original in the modern era, so talking about manufactured cliches is a quick way to escape this “creativity congestion”.
Keep your images clean
One concern with this speculation is that this “glorification of mediocrity” may lead people to ignore topics that actually matter. Talking about mundane, banal subjects is both “easier” and more appealing than creating content about serious issues.
For example, in 2018, Taylor Swift She praised two Democratic candidates in her home state of Tennessee, but was met with a lot of criticism, with some calling the move a form of betrayal and others saying she should focus on music. Donald Trump He claimed he now “hates about 25%” of Swift's songs.
On the other hand, posting about the butter cookies you eat, the puppy you recently got, or the outfit you choose to wear to the gym is unlikely to generate any controversy against you.
Final Answer
Do celebrities have to fake their naturalness? Perhaps, in a world where maintaining attention on oneself requires great tenacity and strategy. Before this situation seems inevitable, it is appropriate for us, as viewers, to recognize this pattern and acknowledge the necessity of its limitations.
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The above article, Duda Kavzas.
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