This was once the place where celebrities would gather in their Sunday finest while watching world-class tennis.
But standards have dropped since then, and the VIP boxes at the All England Lawn Tennis and Croquet Club now house A-list stars dressed appropriately for Saturday nights.
While Wimbledon competitors must wear white, there are few guidelines for attendees to follow; rather, it is an unspoken rule that guests are expected to dress smartly.
In 2023, celebrities in sleek suits filled the stands, including Daniel Craig, Tom Hiddleston and Hugh Jackman.
This year was a different story, with Romeo Beckham wearing a white T-shirt and suede jacket, singer Grace Jones in a navy boilersuit, while snooker player Ronnie O'Sullivan's outfit featured a loose, rumpled shirt.
Participants are not required to wear a suit when they arrive at SW19, but it is a popular option for many attendees at the event.
Last year, stars packed the VIP seats at the All England Lawn Tennis and Croquet Club to watch Spain's Carlos Alcaraz beat Serbia's Novak Djokovic in the men's final.
As rain began to fall on Centre Court, Daniel Craig and Rachel Weisz were seen taking their seats, while action actor Brad Pitt arrived with director Guy Ritchie.
Brad, who is in the UK to film the movie Apex and was shooting scenes at Silverstone last weekend, was all smiles as he sat next to Guy, who co-starred with him in the 2000 hit movie Snatch. They both wore shirts, although the film producer opted to wear a tie.
Meanwhile, Daniel and Rachel made a rare trip out together to enjoy the final, with Rachel looking chic in a cream blazer and her Bond hubby looking dapper in a suit and tie.
Meanwhile, Tom Hiddleston looked smart in a light blue and white striped shirt, teamed with a navy blazer and matching tailored trousers, while his partner Zawe Ashton was also in attendance, looking ultra chic in a blue floral midi dress with a sweetheart neckline.
As of 2024, celebrities are expressing a different aesthetic when it comes to clothing.
Romeo Beckham looked just like his famous father, David, as he watched Emma Raducane and Elise Mertens go up in a fierce match on day three of Wimbledon.
The 21-year-old footballer made the most of the sporting event at the All England Lawn Tennis and Croquet Club in southwest London, and was beaming as he watched the match.
Though he's known for his penchant for casual and streetwear clothing, Romeo stood out in a plain white T-shirt as he sat in the stands next to his friends in blue shirts.
The 21-year-old wasn't the only one to appear – Australian tennis player Nick Kyrgios also looked even more casual than Victoria and David Beckham's second son.
Nick, 29, a former Wimbledon champion from Canberra, wore a '90s-style Chicago Bulls jersey and baseball cap.
Meanwhile, Grace Jones, 76, was pictured in the stands looking stylish as always, but far from smart casual.
The Jamaican-American singer-songwriter and model took to the stands in a navy boiler suit and wore two pairs of sunglasses: aviator shades over his eyes and sporty shades over a Biggles hat.
Snooker player Ronnie O'Sullivan followed suit, opting for a casual look in an oversized navy shirt.
Ronnie and his lookalike daughter Lily were spotted in the Royal Box at Wimbledon last Tuesday, intently watching the second day of the action-packed tennis tournament.
The 48-year-old snooker player looked riveted as he watched the first round match between Novak Djokovic and Vit Kopriva at the All England Lawn Tennis and Croquet Club in southwest London.
The seven-time world champion brought along his 18-year-old daughter Lily, whom he has with ex-wife Jo Langley.
It seems the public is just as confused as celebrities about Wimbledon's dress code.
Wimbledon launched its first “smart casual” clothing range for spectators last year after saying many visitors were unsure of what to wear to the tournament.
Now, the All England Lawn Tennis Club has launched a new “semi-formal” range that all guests can wear “from Wimbledon to Wimbledon” and that offers “a stylish option to wear while watching as well as playing tennis.”
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Designed locally in SW19, the collection includes cotton chinos and striped dresses, with prices ranging from £40 to £250.
David Hewitt, head of retail and merchandising at Wimbledon, said: “We are constantly looking to push the boundaries with this collection and going beyond sportswear with the launch of a semi-formal capsule collection is exciting new territory for us.”
“The team has designed some really fascinating pieces and, for the first time, we are inviting guests to wear something from Wimbledon to Wimbledon. To me, that's really special.”
Designed just a few steps from Centre Court, the collection “continues to grow in confidence and scale”, the club claims, showcasing Wimbledon's “relevance both on and off the court”.
Organizers claimed they hoped the items would “provide stylish options for not only playing but also wearing and watching tennis.”
The club said online searches for “what to wear to Wimbledon” and “Wimbledon dress code” surged 404 percent in the three weeks leading up to the tournament.
The club is hoping to capitalise on the growing popularity of “tennis scores” both on and off the court.
