Proceeds from spatulas designed by Blake Shelton, Jeff Bridges, Cameron Diaz, Jack Black, Andy Cohen and Kris Jenner will help feed children
San Francisco, July 9, 2024–(BUSINESS WIRE)–Williams-Sonoma, a portfolio brand of Williams-Sonoma (NYSE: WSM), the world's largest digital-first, design-led and sustainable home retailer, today announced the launch of the brand's annual Tools for Change fundraising program in support of No Kid Hungry. The 2024 Tools for Change program will mark Williams-Sonoma's 10th year supporting No Kid Hungry, the national campaign to eradicate child hunger in the United States. To date, Williams-Sonoma's partnership with No Kid Hungry has raised more than $16 million for philanthropy across all Williams-Sonoma brands combined, which will help provide 160 million meals to children in the United States.*
As part of this year's fundraising effort, Williams-Sonoma will launch 10 new limited-edition spatula designs designed by celebrities, culinary luminaries and musicians, as well as relaunch three of the most popular spatula designs from previous Tools for Change campaigns. Williams-Sonoma will donate a portion of proceeds from each spatula purchase to No Kid Hungry.**
This year's Tools for Change spatulas were designed for Williams-Sonoma by the following companies:
Williams-Sonoma will donate a portion of proceeds from select food items, including the following foods, to No Kid Hungry:
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The No Kid Hungry Cupcake Decorating Kit is a limited edition kit custom made for creative baking and decorating that includes reusable silicone cups and a stainless steel scoop for portioning batter ($34.95).
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No Kid Hungry Cupcake Mix, a time-saving mix custom blended with the finest ingredients including fragrant Nielsen-Massey Madagascar Bourbon Vanilla, $16.95.
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No Kid Hungry Maple Syrup, a rich golden syrup handcrafted using traditional saccharification techniques that boil maple sap in wood-fired evaporators, $29.95.
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No Kid Hungry Pancake & Waffle Mix, bright and tangy buttermilk flavor with fragrant vanilla notes, $18.95.
“We have partnered with No Kid Hungry for more than a decade to raise funds and awareness to support their fight to end child hunger in America,” said Felix Carbullido, president of Williams-Sonoma. “We are incredibly grateful to our celebrity and influencer partners, customers, vendors and colleagues who have generously participated in our Tools for Change campaigns, whose contributions have made a huge impact on the success of our fundraising efforts over the years.”
“For 10 years, Tools for Change spatulas have been on display in kitchens across the country, which is a true testament to the power of our partnership with Williams-Sonoma. Most importantly, we've had an incredible impact in ending childhood hunger together by helping to fund more kids to have school breakfasts and summer meals,” said Billy Shore, founder and chairman of Share Our Strength, the organization behind the No Kid Hungry campaign. “As we celebrate the 10th anniversary of this initiative, we're incredibly grateful to Williams-Sonoma, their customers, and the celebrated artists who play a vital role in inspiring more people to get involved each year. Together, we can ensure every child has the tools to thrive and the food they need to grow up healthy and strong.”
Celebrity spatula designers Cameron Diaz and Terry Crews also commented.
“When children are nourished, they are healthier, learn better and become their best selves in every aspect of life. That's why I joined No Kid Hungry and Williams-Sonoma to ensure that the one in five hungry children in America has that same opportunity.” – Cameron Diaz
“Food is so powerful. Food gives us the strength and energy to reach our full potential every day and it can truly change the trajectory of a child's life. It's unacceptable to me that millions of children suffer from hunger, which is why I'm proud to speak out and partner with No Kid Hungry and Williams-Sonoma to do my part to make a difference for all children.” — Terry Crews
Products from the 2024 Tools for Change fundraising program will be available for purchase online and at all Williams-Sonoma retail stores while supplies last.
For more information about No Kid Hungry or to purchase products to support the national campaign, visit www.williams-sonoma.com/nokidhungry
*$1 provides 10 mealsDonations help support programs that feed children. No Kid Hungry does not provide individual meals. For more information, visit NoKidHungry.org/OneDollar.
**While supplies last, 30% of sales from WSI products will be donated to No Kid Hungry.
About Williams-Sonoma
Since its founding in 1956 by Chuck Williams, the Williams-Sonoma brand has been bringing people together around food. A member of the Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands, Williams-Sonoma is a leading specialty retailer of quality products for the kitchen and home, providing world-class service and an engaging customer experience. Products include cookware, cookware, cutlery, appliances, bakeware, food, tabletop and bar, outdoor, cookbooks, furniture, lighting and decorative accessories. Each store offers cooking classes and tastings led by an expert culinary staff. A comprehensive gift registry program for weddings and other special events is available in stores and online. Find recipes, tips and techniques to help you create delicious meals at williams-sonoma.com. Follow Williams-Sonoma on Facebook, Instagram, and Twitter. twitterPinterest and YouTube . Williams-Sonoma is also a participant of The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the Williams-Sonoma family of brands.
About NO KID HUNGRY
No child should go hungry in America. Yet millions of children in America do. No Kid Hungry helps start and improve programs to end child hunger by providing every child with the healthy foods they need to thrive – something we know how to solve. No Kid Hungry is a campaign of Share Our Strength, an organization committed to ending hunger and poverty. Join us at NoKidHungry.org.
WSM-PR
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