Integrity has appointed Craig Walling as president of Integrity Wealth. [Photo: Integrity Marketing Group, LLC]
Integrity Marketing Group has appointed Craig Walling as president of its wealth management division, Integrity Wealth. Walling, a financial services executive with more than 30 years of international experience, will spearhead efforts to integrate wealth management with Integrity's life insurance and health services.
Waring has held key leadership roles at global financial institutions such as Citibank, Charles Schwab Europe, US Trust and UBS Trust, overseeing operations in the US, Canada and other regions. Most recently, he served as Managing Director in Alvarez & Marsal's Wealth Management Transformation practice, where he had “close interactions” with Integrity's management team and gained deep insight into the company's comprehensive financial services model.
In his new role as head of Integrity Wealth, Waring will implement asset-focused efforts across Integrity's extensive network of more than 200 partners and affiliates. Integrity Wealth has $46 billion in assets under management, and its services are aligned with the company's broader goal of providing comprehensive financial solutions to millions of U.S. consumers.
Officially launched in June, Integrity Wealth was established as part of Integrity's broader strategy to provide integrated life, health and wealth solutions, recognising that these aspects of financial well-being are interconnected.
“We have long recognized the revolutionary impact we could have on the industry by combining life, health and wealth onto one integrated platform,” Integrity co-founder and CEO Brian W. Adams said in a statement. “When we founded Integrity Wealth, we knew we needed a visionary leader who could deliver on our mission, and that leader is Craig.”
Waring said that leading Integrity Wealth will enable him to combine the strengths of the firm's partners with cutting-edge technology to create “significant impact.”
“I am excited to continue to discover and leverage new capabilities and synergies within this outstanding group that will benefit millions of underserved American families in need of comprehensive life, health and estate protection and planning,” he said in a statement. “Our goal is to empower agents and advisors to create comprehensive solutions across the entire spectrum of wealth creation and assets for their clients.”
Waring called it a “once in a lifetime opportunity,” and said the new president is “a firm believer in living a life of purpose, which includes using your skills to serve others.”
Integrity's chief distribution officer, Tom Dempsey, praised Waring's global perspective, natural curiosity and innovative approach.
“Craig is an extremely talented and experienced leader who will significantly expand our capabilities to transform asset management,” Dempsey said in a statement. He further highlighted Integrity's unique position in the industry, saying, “Integrity is at the helm of the first-ever combination of life, health and asset resources of this scale.”
He noted that Waring's decision to join Integrity at this stage in his career is a testament to the company's mission and potential.
“Craig has already achieved great things throughout his career, and we are honored that he will focus many of his talents on helping agents and advisors better serve the asset protection needs of American families,” Dempsey said.
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