Was that a long read? Let me explain it more simply…
What is the story
The glitz, glamour and glamour of high-profile events often overshadows the complex business of celebrity styling.
Celebrities arrive in their finest fashion and the cost of their outfits ranges from hundreds of thousands of rupees to crores of rupees.
But do celebrities actually pay for it? No!
Following the recent high-profile wedding of Anant Ambani and Radhika Merchant, fashion expert Deet Sabyasya reveals what goes on behind the scenes styling celebrities for such events.
The art of creating the perfect celebrity look
Diet Sabiya revealed that celebrities rent designer outfits for these events and then return them afterwards.
The system works through existing relationships between stylists and designers, and the star power of celebrities.
The “custom” or “archive” labels on the costumes reportedly indicate that changes or modifications have been made to existing designs.
Celebrity managers may hire photographers for each event to take pictures of multiple celebrities against a set backdrop.
These images are then rapidly selected, edited and processed, often in real time.
The role of photography in celebrity styling
According to Diet Sabiya, these photographs serve two purposes.
Not only does it capture select looks of celebrities but it also provides valuable content for social media platforms.
These images are never wasted and are often taken before or after the event depending on the celebrity's schedule.
This strategy will ensure you provide a steady stream of high-quality content to your followers.
Diet Sabya writes that “designers and their PR people want to put their work on mobile phones for free and ultimately promote it.”
