NBCUniversal plans to reach more viewers in the lead-up to the Paris Olympics this summer with a parade of celebrities appearing in 7,000 hours of competition coverage and related programming.
“This type of celebrity would not have been included in past NBC Olympic coverage. Now it's one of the foundational elements,” said NBC Sports President Rick Cordella. “We have to innovate, try different things and try to adapt to the state of the media world in 2024.”
This Olympics, unlike previous Games, will be live-streaming the event on Peacock. In the past, popular events were broadcast on tape delay. The change to live streaming would require different prime-time programming.
The game will begin at approximately 3:00 a.m. ET and end at approximately 6:00 p.m.Paris is 6 hours ahead of Washington DC
NBC plans to use celebrities Kelly Clarkson, Peyton Manning, Jimmy Fallon and Snoop Dogg as various hosts. Snoop Dogg will give an on-the-street interview, and Clarkson and Manning will host the opening ceremony on July 26th. Fallon will co-host the closing ceremony with NBC NFL play-by-play announcer Mike Tirico. Sunday Night Football.
NBC aims to get more than 20% of its Olympic audience from its Peacock streaming platform.
“We don't really care whether they're watching linear programming or digital programming,” said Dan Lovinger, head of advertising sales at NBC. variety. “We're monetizing all of our platforms. I'm confident this will be the most dollar-backed Olympics in history. That's what we're focused on.”
Beyond broadcasting, each conference has addressed its own organizational issues in preparing for the Paris event. Water conservation groups recently warned swimmers about dangerous levels of bacteria in major swimming waterways.
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Organizers also told athletes in February that air conditioning would not be installed in the competition village due to environmental considerations. The Summer Games aim to reduce emissions by being the “greenest” Games ever. Some athletes, including members of the Australian Olympic Committee, have spent more than $150,000 on air conditioners and fans to cope with the Parisian summer heat.
The Olympic competition is scheduled to be held from July 25th to August 11th.
