○A month ago jennifer lopez was on a triumphant return with the release of “This is Me… Now,'' their first album in 10 years.
The project was a sequel to her biggest hit and came with both a documentary and a film celebrating her love story. ben affleck.
Jennifer Lopez warns women who cheat with Ben Affleck: 'Don't play with me'
However, as brand experts note, her popularity is not the best, and 2024 turned out to be a trying year for the artist.
A brand expert interviewed by the Daily Mail suggested: lopezHer fading appeal may be due to her failure to “keep up with the times.”
“The backlash against JLo has been brewing for some time,” he said. emily austinDirector of public relations company Emerge.
“Despite her love life being well known over the past decade, there was still an air of megastar mystery surrounding her.
“The first major backlash occurred when the Super Bowl documentary 'Halftime' was released in 2022.
“Her seemingly inflexible and complaining attitude meant she had to share the stage with others. shakira, was poorly expressed and made her seem unlikeable. ”
Ben Affleck influence
According to experts, ben affleck And his famously dark demeanor is having a negative impact lopezpublic image.
They believe their view of marriage has “broken the fourth wall” surrounding successful celebrities.
“In the shadow of the patient person I love jennifer garner,” austin Added.
“A lot of what we've seen is JLo It's a commonplace: cars ride together. bensidewalk brawls, fast food takeout.
“She often looks miserable. This breaks the fourth wall that we were all sold on. We didn't want her to be a normal person.”
This change in public perception highlights a broader problem faced by celebrities who share their private lives with the public. That said, loss of mystique can sometimes lead to a decline in popularity.
for lopezconnection with her Affleck Her private life may have been so exposed to the public eye that the veil of glamor that benefits big stars has been lifted.
It remains to be seen how this dynamic will further impact her career and public standing as 2024 unfolds.
