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New Delhi [India], April 25: New Delhi-based leading SEO firm Techmagnate has released a new report on trends in the Indian credit card industry. This report provides insight into changing consumer behavior and preferences.
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Understanding what customers want is important for both brands looking to grow their online presence and those in the credit card industry, and this story is no different. The average person has many questions and options when it comes to choosing a credit card, so they spend a considerable amount of time researching what cards are available before filling out an application.
But what are they actually looking for? And what is driving the change in the industry landscape? These are the questions Techmagnate's report seeks to answer.
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Techmagnate's Credit Card Trends Report examines over 19,800 keywords to analyze branded and non-branded queries, search types, and growth opportunities in the credit card industry.
According to Sarvesh Bagla, CEO and Founder of Techmagnate, this report is a great starting point for digital marketers looking to better target online users.
“The Indian credit card industry is evolving significantly, with multiple players emerging and growing rapidly. Our report looks at the growth of those players and the overall outlook that India is currently experiencing. It shows us the trends in credit cards, and once you start digging into it, it gets really interesting because we're presenting brands with a viable opportunity to connect with a diverse market. ”
Key highlights of the report
* Increase in search volume: The overall search volume for credit card related keywords increased by 14.62% in 2023, indicating an increase in market demand.
* Top brands and co-branded cards: SBI Cards (up 7.38%), HDFC Bank (up 5.37%) and Axis Bank (23.08%) emerged on top in terms of search volume, while Onecard (up an astonishing 77%) ) and Tata Card/Neu Card (up over 200%) showed impressive growth rates.
* Search volume by city: Delhi, Bengaluru, and Hyderabad are identified as the top cities for credit card searches, providing valuable insights for targeted marketing campaigns.
* Local language search volume: The country has seen a significant increase in local language searches, indicating credit-minded curiosity and readiness to go beyond India's metropolises.
For more information and insights, download the Credit Card Trends Report from Techmagnate.
Techmagnate is India's leading digital marketing agency offering comprehensive digital marketing services. We specialize in working with enterprise-level clients to optimize their online presence and achieve their digital marketing goals. We combine data analytics, technology, and industry expertise to develop and execute effective marketing campaigns that drive results.
For media inquiries, please contact us at +91-9910308266 or visit https://www.techmagnate.com/contact-us.html.
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(This is an unedited, auto-generated article from a syndicated news feed. Current staff may not have modified or edited the content.)
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