In the roundtable, experts will share their insights on the topic 'Deciphering the highs and lows: The challenge of high customer acquisition costs and low conversion metrics in BFSI marketing'.
e4m desk
issued – March 15, 2024 9:03 AM
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2 minute read
The much-awaited Techmagnate – e4m BFSI Custom Roundtable will be held today, March 15, in Mumbai in the presence of industry luminaries. Prominent leaders, including industry tops, digital marketing experts, and enthusiasts from the world of advertising and marketing, gathered to discuss “Deciphering the Highs and Lows: The Challenges of High Customer Acquisition Costs and Low Conversion Metrics in BFSI Marketing.” Share your insights on the subject. The brands participating in the roundtable are SBI Securities, Fino Payments Bank Ltd, Home First Finance Company (HFFC), Choice Connect, ZebPay and Techmagnate.
The BFSI industry is undergoing a significant digital transformation, with banks, financial institutions, and insurance companies leveraging technology to enhance customer experiences and tap into new markets. Digital channels have become a key element of marketing strategies, allowing BFSI companies to engage with customers in real-time across multiple platforms. However, there are some key areas that the BFSI industry needs to address, including high customer acquisition costs, low conversion rates, the contribution of digital marketing to business growth, and the disruption brought about by fintech.
In Friday's roundtable, an expert panel of experienced experts will examine key topics, including the rise of fintech and how startups are disrupting the traditional banking model, high acquisition costs and Provides insights on topics such as low conversion rate solutions, financial institution contributions, and more. Digital to Business, how traditional financial institutions are embracing fintech partnerships, exploring strategies in digital advertising, the disruption caused by fintech in a world without cookies, and more.
The speaker lineup is as follows:
- Mr. Zahid Gawandi, Head of Marketing & Communications, SBI Securities
- Prashant Choudhari, Head of Marketing, Fino Payments Bank Ltd
- Asmi Gandhi, Head of Digital Marketing, Home First Finance Company (HFFC)
- Ronak Agrawal, Head of Marketing, Choice Connect
- Neha sawant, ZebPay Marketing Director
- Sarvesh Bagla, CEO of Techmagnate
- Varsha Khandelwal, Vice President, Digital Marketing, Quantum Mutual Fund
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