ByAngler is an Israeli brand specializing in fashionable and customized phone cases that has taken the Israeli celebrity scene by storm. In an era where mobile phones are not only a technological necessity but also a fashion accessory, ByAngler offers fresh collections that allow everyone to express themselves uniquely. Some of the familiar faces who have chosen to match their style to ByAngler cases include Maya Kay, Daniel Greenberg, Eti Kobo, Omer Nudelman, Shahar Hauon, Libar Bliliti, Li Alon, Dana Zarmon, Yuval Kaspit, Or Lozon, Shir Elmaliach, Anne Zivi, and others. , Dorin Dotan, Sapir Kashti and many more. Their success in appealing to a wide audience, not just celebrities, highlights the deep connections between fashion, technology and personal expression.
We caught up with Tom Ithil, one of the brand's founders, and asked him some intriguing questions.
How it all started: What inspired you to start a cover business?
“About five years ago, we decided to create a brand specializing in personalized leather goods, with the aim of bringing the popular personalization trend, especially from international brands such as Louis Vuitton and Fendi, to a wider audience. Value for money The first product we sold was a card holder, but after almost a year of activity, we decided to call our product a card holder. We decided to add a case and it has become one of our most popular products.
What was it about these cases that managed to catch all the celebrities and many others?
“In my opinion, the success of our cases is due to the personal design, the trendiest color collection of every season, the high quality, and the feeling that every customer is getting a unique product that speaks to themselves. In fact, some customers buy multiple cases in one purchase, allowing them to match the color of their phone to the clothes they're wearing that day. Since you carry it around all day long, it's the most fun to change it up. Our cases are designed with attention to detail and care, making every phone a fashionable accessory. A perfect blend with trends and a deep understanding of what the market wants puts both celebrities in the lead and in making themselves part of something special and fashionable to a wider audience. You can make them feel that there is.”
Are there other products available from this brand?
“Of course, over the past five years, we have developed a wide range of products to better serve our customers and ensure they have a complete and integrated experience.In the accessories department, we have added AirPods cases to our product line. and passport covers, our favorite items to upgrade your international flights, we've launched the most stylish bags on the web in fashion, and we're aiming to unveil new great travel bags soon. These products not only complement each other, but also allow our customers to express themselves in any situation and style.”
Every ByAngler cover is the result of thoughtful work, personal design, and attention to detail. The brand offers a variety of designs, from sophisticated and delicate to colorful and spicy, and there's even an option to add a personalized nameplate that turns every cover into its owner's signature. Our vision is to help everyone find the perfect cover while expressing their style and personality to the world.
Chosen by key figures in Israel's fashion and style scene, the fusion of technology and fashion has never been more beautiful and personal.
Price range: NIS 200-229.
