Starting a business comes with uncertainty and stress, with 72% of founders experiencing depression, anxiety, burnout, panic attacks, and other business-related mental health issues.
One well-known concept in philosophy that entrepreneurs can utilize is the “Law of Attraction,” the idea that positive thinking and an optimistic mindset can help an individual achieve positive results. Conversely, negative thinking leads to negative results.
This law of attraction has been used in a variety of fields, including sales and sports. While some may find this concept far-fetched, applying the law of attraction to your everyday work can help you build stronger, more successful strategic partnerships.
Principles for realizing the law of attraction
The Law of Attraction is based on a few important universal principles. First, there's the idea that “birds of a feather flock together.” This is often used to explain how people attract others who are similar to themselves, and it couldn't be more true when it comes to business partnerships. As an extension of this law, it's believed that your thoughts attract and create similar experiences and outcomes.
Another underlying principle is that “nature abhors a vacuum,” meaning that by eliminating negative influences, you can create space to be filled with positive thoughts and outcomes. Finally, the idea that “the present is always perfect” emphasizes that there is always something you can do to improve the present.
These principles exist whether or not an entrepreneur is actively aware of the Law of Attraction, so those who focus on unleashing the power behind themselves will have a distinct advantage.
Applying the law of attraction to your business
Speaker, mindset coach, and entrepreneur PJ “Papi” DiNuzzo is a fan of the Law of Attraction. He The Wall Street Journal and USA Today Bestselling author, whose books include: Anything you can imagine can come true.
I had the opportunity to interview DiNuzzo to explore how entrepreneurs can use the law of attraction to build partnerships. DiNuzzo explained it succinctly: “The energy you bring into a business partnership is the same kind of energy that will come back to you. If you go into a partnership with negative energy, you're going to create a relationship that has problems with coordination, communication, and so on.”
DiNuzzo continues, “If you approach business relationships with negative energy, people won't want to work with you in the first place. If you're positive, you'll attract like-minded partners who will be much more enjoyable to work with and much more likely to be successful.”
This mindset is especially important when you're trying to build a mutually beneficial business partnership. The mindset you have when looking for a partner will directly impact the type of partner you end up working with. For example, if you come in with a purely transactional mindset, you'll end up with partners who are only focused on the deal and not on how to create value.
On the other hand, if you focus on how you and your partner can maximize value for each other, you're much more likely to attract a partner who has similar values. While you'll still need to have significant conversations at the start of any partnership to ensure your goals are fully aligned, a foundation of shared values will increase your chances of success.
The Law of Attraction also supports strong business partnerships by encouraging the parties involved to seek opportunities for improvement and growth. The idea of replacing negative thoughts with positive ones also applies to partnership activities. This law motivates both parties to evaluate which aspects of the partnership are not working well and find solutions to improve it.
Embodying the Law of Attraction will ultimately help drive innovation within these partnerships, allowing you to discover more effective ways to work together and achieve better results than originally anticipated.
How to make the law of attraction more effective
The Law of Attraction can have a powerful impact on business partnerships and other areas of work, but it is often difficult for entrepreneurs to apply. As mentioned above, most entrepreneurs suffer from stress, which can lead to depression. This can make it more difficult to embody the Law of Attraction in your daily routine, but that is all the more essential.
By striving to be more proactive, you will be better prepared to meet the challenges of entrepreneurship and be able to bring the best of yourself to any business partnership.
Making the Law of Attraction a natural part of your life takes practice, and common methods include cultivating gratitude (for example, keeping a gratitude journal), finding the positive in every situation (for example, reframing negative events), and using positive affirmations to counter negative thoughts.
For entrepreneurs, visualizing your goals and using them to take action to create positive change can be especially helpful in strengthening business partnerships. Making an effort to improve your communication skills or strengthen a specific aspect of your business can make it easier to connect with partners in the future.
Create your own success
Manifesting the Law of Attraction may sometimes seem too simple to be true, and it doesn't always produce instant results, but there's no denying the long-term impact it can have on all aspects of your life.
By using these principles to bring more positivity and optimism into your business partnership, you and your partner will be more motivated and better able to handle challenges.
It also helps you identify and attract the partners who can best help you achieve your strategic goals. By applying these philosophical principles on a regular basis, you can put your desired outcomes within reach.