(Still from the Vantara ad campaign)Vantara, the environmental initiative founded by Anant Bhai Ambani, has launched a new celebrity-featured video campaign to mark World Environment Day. Tagged “ImAVantarian”, the campaign aims to raise awareness and inspire collective action towards protecting the environment.
The video features influencers across fields including Ajay Devgn, Bhumi Pednekar, Janhvi Kapoor, Varun Sharma, Kusha Kapila and KL Rahul. Each celebrity has voiced their commitment to the environment in the campaign and urges viewers to get involved in bringing about measurable change.
The campaign is designed to resonate with a wide range of audiences and leverages the influence of celebrities to highlight the importance of environmental responsibility. The videos aim to inspire viewers to take an environmental pledge, adopt sustainable practices and spread the word using the campaign's hashtag.
“This World Environment Day, Vantara pledges to continue its commitment to the environment. Every small action counts and together we can make a big impact. This day reminds us how important it is to take collectively action to protect the planet for future generations,” a Vantara spokesperson said.
To further engage the community, Vantara will introduce an Instagram filter that includes a badge that indicates when a user has taken the “ImAVantarian” pledge. The filter will allow users to proudly display their commitment to repairing and protecting the planet by sharing their stories and adopting sustainable practices.
