Virat Kohli is India's most valuable celebrity with a brand value of $227.9 million, registering a significant increase of about 29% from $176.9 million in 2022. Consultancy firm Kroll has released a list ranking the most influential celebrity brands in India, with Virat Kohli ranking at the top, with Ranveer Singh slipping to second place with a brand value of $203.1 million.
The report, titled “Kroll Celebrity Brand Valuation Report 2023”, ranked Shah Rukh Khan third with a brand value of $120.7 million in 2023, thanks to the success of films “Jawaan” and “Pathaan”.
Akshay Kumar has dropped to fourth place with a brand value of $111.7 million, down from third place in 2022. Meanwhile, Alia Bhatt has dropped to fifth place from fourth place with a brand value of $101.1 million. Deepika Padukone is in sixth place with a brand value of $96 million.
Kroll's full celebrity brand rankings:
- Virat Kohli
- Ranveer Singh
- Shah Rukh Khan
- Akshay Kumar
- Alia Bhatt
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- MS Dhoni
- Sachin Tendulkar
- Amitabh Bachchan
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- Hrithik Roshan
- Kiara Advani
- Ranbir Kapoor
- Anushka Sharma
- Kareena Kapoor Khan
- Ayushmann Khurrana
- Kartik Aaryan
- Rohit Sharma
- Hardik Pandya
- Rashmika Mandanna
- Neeraj Chopra
- Allu Arjun
- Sara Ali Khan
- Varun Dhawan
- Katrina Kaif