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Quiet luxury is rooted in understated wardrobe heroes—think luxury, logo-free shoes and nameless (but impeccably tailored) shirts—but there's also some call-it-rich-mom energy, which seems to borrow some principles from quiet luxury and fuse them with the power-dressing vibes of a no-mess-with-me matriarch.
While the trend is anchored by the same simple elements, classic wardrobe staples are elevated by less obvious accessories, most often eye-catching, obviously luxurious handbags. However, you won't find any ridiculously capacious, all-over logo bags here. Bags like the Rich Mom Energy are a bit more understated, and more importantly, functional, allowing busy moms to carry all their essentials while on the go. The traits that further define the Rich Mom Energy? A lot of fine jewelry worn every day, a luxury watch on her wrist (which might hold her keys, coffee, and other mommy essentials), and designer denim.
Take Gisele Bundchen's latest casual outfit, for example. The supermodel knows the power of a white outfit, even if it's something as simple as jeans and a T-shirt. She ups the ante by carrying an oversized Saint Laurent bag emblazoned with the iconic YSL logo over her shoulder. Even the queen of understated elegance, Angelina Jolie, is a fan of the brand's luxury bags.
Of course, plenty of bags have caught the eye of our favorite chic moms, from totemic T-Rock handbags to coveted Hermes. Below, take a look at what they're carrying and wearing to master the rich mom energy.