Jim Petras, whose career in the hospitality industry included managing award-winning global brands, independent properties and a diverse portfolio of assets, has founded a new consulting firm whose services are based on four decades of hands-on leadership and a relentless drive for optimal results. Petras Hospitality Advisor It serves as a resource for developers, investors, owner/operators and family offices to assist with asset management, development efforts, experiential concepts and operational excellence.
With hands-on experience in all aspects of hotel management, Petras has a deep understanding of the operational rigors required to deliver both an award-winning guest experience and superior financial returns to owner groups. From operating boutique lifestyle properties and large-scale mixed-use developments, to revitalizing established luxury brands and launching and growing new luxury brands, Petras brings unique insight to align the needs and objectives of developers, owners and operators.
“My broad experience has allowed me to serve a wide variety of hotels, brands and owner-operators, allowing me to think not just as an operator or marketer, but most importantly as an owner,” said Jim Petras, president of Petras Hospitality Advisors. “Having faced the realities of the hospitality industry on the ground, I am highly attuned to the nuances involved in defining the right balance for owner-operator success. I am excited to roll up my sleeves and apply my know-how to assist my clients in their efforts, whether it's improving asset performance, creating new development, transforming the guest experience or launching the next big idea.”
Petrus Hospitality Advisors' core services include:
- Manage your assets and maximize your financial performance
- Development services (including concept creation, experience programming, underwriting, and pro formas)
- Food and beverage positioning and concepts
- Standards Development and Training Guidance
- Organizational structure and staffing
Based on his clients' needs, Petras handpicks industry leaders in specific areas of sales and marketing, revenue management, development, finance, and property operations to help drill down deeper into the areas needed. Prior to starting his consultancy, Petras held senior management and executive roles with both independent and global brands, including St. Regis, Ritz-Carlton, W, and Hyatt Hotels and Resorts. His leadership has led properties to win highly coveted awards and recognition while enhancing financial returns for developers, owners, and operators. Throughout his career, he has been known to tackle challenging situations, make tough decisions, and get his teams to work collaboratively to achieve the desired results required for peak performance. He is a graduate of Michigan State University's School of Hospitality Business.
For more information about Petrus Hospitality Advisors, please visit www.petrusadvisors.com.
