The “When Life Happens” campaign features humorous, yet relatable scenarios to highlight Snap's product range.
Salt Lake City, June 25, 2024–(Business Wire)–Snap Finance, a leading provider of innovative and flexible installment financing solutions, today announced that its digital commercial, “When Life Happens,” has won two Silver Awards in the B2C and Promotional Media Online Commercial categories at the 45th Annual Telly Awards. The Telly Awards celebrate excellence in video and television across all screens and are judged by leaders from video platforms, television, streaming networks and production companies.
“We're thrilled that our 'When Life Happens' campaign has been recognized as one of the best B2C and promotional spots at the Telly Awards,” said Matt Hawkins, CEO of Snap Finance. “This award reflects our commitment to building meaningful connections with customers through relatable, entertaining stories, while highlighting the ease and convenience of Snap Finance. We thank our team for their creativity and hard work, which has resonated with our audience and the industry.”
Snap's “When Life Happens” advertising campaign features a series of ads that blend humor with familiar, everyday situations to effectively showcase the company's popular “buy now, pay later” option. The campaign includes a 30-second commercial and two 15-second spots that highlight the ease and accessibility of signing up for Snap online or in-store.
“Working with Snap to bring this fun idea to life was a collaborative creative experience, and we're thrilled with the campaign's performance and incredible response,” said Casey LaRose, director of Stories With Purpose.
Snap's award was especially noteworthy as this was a record-breaking year for the Telly Awards, receiving nearly 13,000 entries from top video and television content producers worldwide. The winners were selected by the Telly Awards judging panel, which included Nathalie Van Sasse Van Ysselt, vice president of design and creative services at MSG Sphere Studios, Barry Christie, global creative lead at Meta Creative Shop, Farihah Zaman, member and director of Brown Girl Doc Mafia, Aiden Darné, vice president and global studio lead at Shutterstock, and Malinda Wink, executive director at Minderoo Pictures.
About Snap Finance
Snap Finance harnesses the power of data to help consumers with every type of credit get what they need. Launched in 2012, Snap's technology leverages more than a decade of data, machine learning and non-traditional risk variables to create a unique platform that analyzes each customer with a more holistic, human view. Snap's flexible solutions are changing the face and pace of consumer retail finance. Learn more at snapfinance.com.
About the Telly Awards
The Telly Awards are the premier awards showcasing video and television across all screens. Founded in 1979, the Telly Awards receive over 13,000 submissions from all 50 states and five continents. Submissions are judged by the Telly Awards Jury, an industry association of over 200 leading professionals from advertising agencies, production companies and major television networks, and reflect the multiscreen industry that the Telly Awards honor. Telly Awards partners include Gotham Institute, NAB, Stash, NYWIFT, LAPPG, Production Hub, Green the Bid, Video Consortium and Series Fest. New partners include FWD-Doc, AI Film Festival, Reel Abilities Film Festival and Film Fatales.
For more information, visit the Telly Awards Press Centre
On stories with a purpose
A story with a purpose It's more than just a company name, it drives every decision we make, every creative project we undertake, and every client we work with.
For more information, please visit: https://www.storieswithpurpose.com
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contact address
For media enquiries: media@snapfinance.com
