It’s the prime time to refresh your beauty routine.
With Amazon Prime Day finally here, thousands of items are on Black Friday-level markdown — including some of the buzziest beauty products money can buy.
From Hailey Bieber’s “holy grail” sunscreen to Oprah’s “favorite” skincare and the lip mask virtually every celebrity owns, keep scrolling to shop dozens of deals worth adding to cart immediately.
Just be sure to move fast to score all the must-have markdowns before deals end at midnight on June 17.
Stars sure haven’t been slow to jump on the snail mucin bandwagon. Emily Ratajkowski, Kyle Richards and Kandi Burruss have all shouted out Cosrx’s cult-favorite formula, while Drew Barrymore and Katie Holmes are also fans of the unconventional skincare ingredient.
On Amazon, the TikTok favorite’s racked up over 70,000 five-star reviews, with shoppers calling it “game-changing” and the “best serum ever.”
Before Prime Day wraps up, score a rare markdown on the Dyson Airwrap, a hairstyling tool stars adore. Paige DeSorbo raved during an Amazon Live that it “changed [her] whole life,” while Khloé Kardashian told the Hollywood Reporter the Airwrap “gives you that beautiful blowout look that we all long for, and it’s super easy to use.”
It’s a great time to score smile-worthy deals on everyday essentials — like these whitening strips from Crest, a favorite of Alix Earle’s and Paige DeSorbo’s.
With over 75% of Amazon reviewers giving this product five stars, it’s hard to go wrong.
Royal-approved haircare needn’t come with a palace-sized price tag. Kate Middleton’s long been rumored to use Kérastase’s Bain Satin shampoo to perfect her brunette blowout. Meghan Markle’s also a fan of the brand, once telling Beauty Banter she uses its products “religiously.”
Sunday Riley’s Good Genes serum has good reviews from famous folks like Drew Barrymore and Oprah Winfrey, the latter of whom featured it on her 2018 “Favorite Things” list as part of her “go-to beauty regimen.”
Meanwhile, Paige DeSorbo said in a recent livestream that she’s been using the stuff for five years.
What do Martha Stewart and Alixe Earle have in common? Both stars swear by this editor-approved tinted moisturizer, which is a full 20% off right now. Stewart’s such a fan, she once said on her podcast she won’t “leave the house without it.”
Brooke Shields has some of the most famous eyebrows in the game. And when it comes to caring for them, she’s raved about Grande Cosmetics on numerous occasions.
“It’s a serum that helps them grow,” she said while applying the product in a recent Allure video.
Don’t sleep on this rare deal. Laneige’s hydrating overnight lip mask is so beloved in Hollywood, it just might be easier to name a star who doesn’t swear by the stuff.
Famous fans of the shea butter-packed pout product include Kate Hudson, Sydey Sweeney, Kendall Jenner, Brooke Shields and Charli XCX — the latter of whom has even “turned Ubers around” after forgetting hers at home, joking to British Vogue, “If I had enough money, I would turn the plane around too.”
We were equally impressed when we put it to the test, with Page Six Style Editor Elana Fishman raving that “it’s a classic for a reason.”
Orange you glad this citrus-scented serum is on sale? Kyle Richards definitely is.
“Vitamin C is a miracle,” the “RHOBH” star raved during an Amazon Live, adding that after applying this brightening potion, “the next day you can automatically see a difference.”
From the Met Gala to Martha Stewart’s Sports Illustrated Swimsuit cover, this glow-packed product is a Hollywood hit. The latter star’s makeup artist Daisy Foye told People she uses it on the octogenarian icon “every day.”
“It’s how she gets that dewy look, like she just got a facial,” she added. “I’m obsessed with it.”
Alix Earle’s famously outspoken about her past skincare struggles — and her current “getting ready” routine. She shouted out this face cream in a recent Elle interview, saying, “This cream is actually magical and always helps my skin so much.”
Here comes the sun — and the sunscreen sales. Kyle Richards dubbed this tinted SPF the “absolute best, best, best product” in an Amazon Live, while Kourtney Kardashian and Brooke Shields have name-dropped the brand’s UV Clear formula. Dermatologists and Page Six’s own editors adore EltaMD, too.
The secret behind Kate Middleton’s ever-youthful glow? Rumor has it the Princess of Wales relies on this serum, formulated with “ingredients that mimic the effects of Botox without the need for injections,” per the brand’s press release. It’s made with spilanthol, a plant-derived fatty acid amide thought to diminish the look of fine lines, along with hydrating hyaluronic acid — and at over 40% off, why not give it a try?
Celebrity makeup artist Joyce Bonelli, who’s worked with Jessica Simpson and Nicki Minaj, named this cult classic as her favorite eyeliner in a Vogue interview, raving, “I love how tiny and precise the tip is.” It’s beloved by many a beauty editor, too; Page Six Style’s Elana Fishman counts it as her “holy grail for a long-lasting, high-impact cat eye.”
Hailey Bieber called this vitamin C-packed product her “holy grail” in a 2020 YouTube video.
“It has changed my skin,” she added, explaining that “It’s the world’s first serum containing 20% stable and pure vitamin C, which was groundbreaking in the skincare industry.”
Olivia Culpo’s Amazon storefront includes this at-home dental tool designed to make flossing easier. The nifty device also boasts close to 10,000 five-star reviews, with shoppers calling it it “super easy to use.”
Olivia Rodrigo and Jennifer Aniston are both reportedly fans of this camellia- and argan oil-packed formula aimed at boosting shine and helping prevent damage from heat.
Amazon reviewers are impressed too, as the product’s racked up close to 10,000 five-star reviews calling it “so worth it” and “a life changer.”
Solawave’s red light therapy device has been making waves in Hollywood for years. Sydney Sweeney told Story + Rain in 2021 that she uses hers “every day.”
“I went to the gym today and everyone was like, ‘Your skin. It’s glowing. What did you change?’” she said at the time.
Stars go nuts for Sol de Janeiro’s coconut oil- and cupuaçu butter-packed body balm. Blake Lively included the popular product in her Amazon storefront, while Duff told the New York Times it “smells so good.”
Kelly Ripa’s reportedly called this face-focused self-tanner “kind of remarkable” and “literally like applying moisturizer” on air, while Christine Quinn sang its praises in a chat with Page Six Style.
“I love that the drops are customizable and buildable for a subtle glow or a full-on bronze Barbie look,” the “Selling Sunset” alum shared in 2020.
St. Tropez made our roundup of the top self-tanner brands, thanks to famous fans like Ashley Graham and Kim Kardashian.
Kyle Richards’ beauty bag also includes this portable skincare device from Nurse Jamie, a celebrity skincare expert beloved by many Bravolebs — including Sutton Stracke, who memorably used hers on camera.
“There’s a reason you’ll see it on the show and there’s a reason why so many people go to Nurse Jamie because she knows what she’s talking about,” Richards raved of the tool in an Amazon livestream, calling it “a little miracle wand” to get “rid of puffiness [and] fine lines.”
This smoothing serum stick popped up on Jennifer Aniston’s “Morning Show” makeup table in a behind-the-scenes Instagram Story — and Meghan Markle’s makeup artist, Daniel Martin, told Allure he’s used it on the duchess for big events.
Oprah elevated the the original version of this face cream to “Ultimate Favorite Thing” status in 2010, telling fans she’d been using it for over a decade.
“It’s hands down the best moisturizer I’ve ever used,” she gushed at the time.
Kate Middleton is rumored to be a longtime fan of Urban Decay’s neutral eyeshadow palettes.
Don’t wait much longer than seven seconds to press “add to cart” on this discounted detangler, which Selena Gomez spritzed on in a TikTok of her morning routine.
Dermatologist Dr. Harold Lancer’s worked with celebrities like Victoria Beckham, Kim Kardashian and Jennifer Lopez. But you won’t need an appointment with the in-demand doc to shop his popular skincare line on sale right now, including this exfoliant Kardashian’s name-dropped over the years.
Margaret Josephs told us she “cannot live without” Lumify eye drops, while Brooke Shields raved, “My eyes get really red. This is the only one that has cleared them up almost instantly, and it’s non-addictive.”
Jennifer Lopez is also a fan, even incorporating the top-rated drops into her Vogue “Beauty Secrets” video in 2022.
Beauty editors and TikTok stars alike swear by this flyaway-fighting stick. Alix Earle included it in her 2023 Prime Day picks, while several of our staffers never leave home without theirs.
Talk about a wow-worthy deal. Save big on the smoothing spray celebrity hairstylist Chris Appleton uses on superstar clients like Kim Kardashian and Jennifer Lopez.
“It’s my go-to. [It] transforms the texture of hair; it has a water-resistant technology,” he said in a YouTube tutorial showing how to re-create J.Lo’s Super Bowl look, calling the formula “light as water” and “not greasy at all.”
Meredith Marks and Kyle Richards are also fans, shouting it out in an Page Six interview and an Amazon livestream, respectively.
Want to dance the night away — but keep your makeup looking fresh? Dua Lipa swears by this hydrating spray, writing in her newsletter that it’s “great for an on-the-go glow boost.”
She’s not alone in her love for the product; Margot Robbie and Kendall Jenner are fans, too.
Christie Brinkley told us using sunblock is her “No. 1” beauty tip, naming Supergoop! as a particular favorite.
She’s not alone in her love for this sheer, featherweight formula, as Lady Gaga, Maria Sharapova, Brooke Shields and many of our own editors swear by the stuff, too.
Paula’s Choice’s salicylic acid exfoliant is a top choice for stars like Kaia Gerber and Olivia Culpo, the latter of whom once told the Skincare Edit, “I swear it has changed my skin.”
NuFace’s toning tools are a hot commodity in Hollywood; Kim Cattrall used one while getting camera-ready for her “AJLT” cameo, while Kate Hudson raved over the at-home device in a MindBodyGreen interview last year.
“When I do the NuFace every day, I feel a huge difference in my skin,” she said. “I was not expecting that because I always think those things feel gimmicky, but they really work.”
Meghan Markle once told Allure her beauty go-tos include this RevitaLash conditioning formula.
“I also use RevitaLash on my eyelashes, and I swear they are as long as they could ever be,” she gushed at the time.
Buxom is quite literally the name on Kyle Richards’ lips. She’s sung this product’s praises on numerous occasions, once even showing off her collection of over nine different colors on an Amazon livestream.
“It was the first lip plumper that I believed actually did something,” she raved of the beauty buy.
A love for this skincare staple runs in Kyle Richards’ family. She and daughter Alexia Umansky starred in a recent Peter Thomas Roth campaign, and she’s name-checked this face cream in several interviews.
“I love that I can have exactly what I need on my face and have it look plumped and … dewy,” Umansky told People of the product, which also has hundreds of five-star reviews on Amazon.
Stars aren’t sleeping on this lavender spray. Eagle-eyed fans spotted a bottle on Sarah Jessica Parker’s bedside table in an Instagram Story, while Joe Jonas once told the Strategist, “I highly recommend this spray.”
“RHONY” star Erin Lichy’s favorite blush doesn’t have a penthouse-sized price-tag. She told us she’s “obsessed” with this drugstore find, raving, “It’s the perfect rosy color that makes me look like I laid out in the sun for 10 minutes too long.”
Sofia Richie teamed up with Nexxus earlier this year, curating a “hair wardrobe” of a few select must-haves.
“The anti-humidity spray is vital, especially for me,” she told Elle. “I have very textured hair, so I can’t just air dry my hair and walk out the door … For me, that’s the product that maybe people may be looking past.”
When it comes to banishing blemishes, stars like Alix Earle trust trendy pimple patches from Hero Cosmetics. In addition to featuring them among her Prime Day picks for 2023, the TikTok phenom’s shouted them out in several videos.
“These actually saved my life,”she said in a sponsored clip in February, dubbing the overnight patches her “ultimate skin hack” in the caption.
Plenty of stars (and their glam squads) reach for Olaplex after dramatic dye jobs, including Kim Kardashian, Jennifer Lopez and Billie Eilish.
“I think so many celebrities love Olaplex because they see firsthand the immediate results after using the products,” celebrity colorist and brand ambassador Tracey Cunningham told us.
Ashley Graham told E! she uses this mist “morning, noon and night,” adding, “It keeps me nice and tanned and glowing. It smells like a f—king vacation. Who doesn’t want to smell like a vacation all day and all night?”
With clients like Oprah and Kim Kardashian, brand founder Anastasia Searle is a true brow whiz herself — and this on-sale tool just might be the next best thing to booking an appointment.
Countless celebrities (and their glam squads) swear by this bestselling makeup sponge, including Kim Kardashian, Christie Brinkley and Meghan Markle.
“Only apply foundation to the spots you need it and spread it with a Beautyblender,” Markle once told Birchbox. “I never want to cover my freckles, so we just do a ‘wash’ of foundation in certain sections instead of over the entire face.”
Celebrity hairstylist Jen Atkin’s Ouai brand has racked up plenty of superstar fans. Whitney Port told Page Six Style she keeps this clarifying formula on hand, calling it “so amazing” and “an easy way to up your shower game.”
Meanwhile, Jenna Lyons told us she swears by the brand’s Fine Hair Shampoo, saying, “I have really thin hair that tends to get frizzy, but when I use this shampoo, my hair looks perfect when I wake up.”
Before hitting the beach, Kyle Richards gets a sunless tan courtesy of this budget-friendly buy.
“I really love this product so much; I’ve been using it for years,” she raved in a recent Amazon livestream.
Bethenny Frankel gave this vitamin C serum a positive review on TikTok, telling viewers “not all vitamin C is created equal.”
“It should function as your serum, and hydrate and plump and brighten — and it shouldn’t cost you $160, which is what we’ve been paying for good vitamin C,” she added.
This cult-favorite cream has a storied history in the royal family; the brand’s held a royal warrant for years, and Queen Elizabeth’s rumored to have used it twice every day.
Score day-brightening deals on Tula’s Brightening Treatment, which we spotted on Mandy Moore’s bathroom counter in an Instagram story.
When it comes to haircare, Madison LeCroy knows what works like a charm. The “Southern Charm” star once told us she uses this currently-discounted duo.
“You know I am a beauty girl, and nothing is more important than taking care of my hair,” she said. “I was recently turned on to Kristin Ess, and love the shampoo and conditioner.”
After trying out this Maybelline must-have, plenty of stars are hitting rewind (er, re-purchase) — including Kyle Richards and Bethenny Frankel.
“It’s really good,” the latter said in an Instagram Reel highlighting products that have earned places in the “very coveted real estate” of her beauty collection.
Even famous doctors love a good drugstore find. Celebrity plastic surgeon Dr. Jason Diamond told us he’s a fan of this “quality” product.
Score a low price on a J.Lo favorite: this volumizing mascara, which Jennifer Lopez once called the “most important part” of her beauty routine in a Vogue video.
Kyle Richards is such a fan of Laura Geller’s “all in one” palettes, she’s said she keeps them in her car, purse and vanity so she’s never without an instant glow.
While “Goop” and “under $15” might not often exist in the same sentence, Gwyneth Paltrow’s lifestyle brand dropped a more affordable line on Amazon and Target last year that costs just that.
When Page Six Style’s Elana Fishman put this cleanser to the test, she “was surprised and delighted that despite its gentle, jelly-like formula, this cleanser managed to remove” her full face of makeup.
This tinted moisturizer has a place of honor in Kyle Richards’ Amazon store, alongside other products she says she “can’t live without.”
Bethenny Frankel told us she’s “discovered every single beauty product there is” — and still finds this hydrating cream “pretty amazing.”
The skinny on this trendy ice roller? It’s a favorite among “Real Housewives” and influencers alike. Kyle Richards featured it in an Amazon Live, while Meredith Marks once told us the device “really helps” her look her best.
As a celebrity aesthetician with clients like Jennifer Aniston, Shani Darden knows a thing or two about famous faces. And she’s long sworn by iS Clinical products, once telling the Cut she starts each day with this antioxidant-packed formula.
Alix Earle’s also a fan of the brand, as several of its serums have places of honor in her Amazon storefront.
When the party’s over, you just might find Billie Eilish re-applying her Aquaphor. She told Vogue she has it on her “24/7,” dubbing it the “love of my life.”
“It doesn’t matter where I am, it doesn’t matter who I’m with, it doesn’t matter what I’m doing — I have this in my pocket,” she raved. “And I have six more in my bag. Always.”
Keeping up with the Kardashians’ beauty routines? Kourtney Kardashian revealed on Poosh that she reaches for this under-$15 hydrating mask at night. (And having used it for several months, this writer considers it a personal must-have, too.)
Don’t brush past deals on cleansing brushes — including this dramatically discounted device from Foreo, a company stars like Chrissy Teigen, Kim Kardashian and Miley Cyrus trust.
That’s a hot deal. Paris Hilton calls Living Proofs haircare her “ride or die” for haircare, and even teamed up with the brand on a recent campaign.
Another gold-star beauty item? This sculpting facial bar from Jillian Dempsey, which Sofia Richie told us is part of her skincare routine.
While this Clarins serum is designed to firm and smooth the face, Kourtney Kardashian uses it all over.
“You know that I’m obsessed with this double serum,” she gushed in a Poosh mailer unboxing video in 2022. “I use this on my whole body, and I know that’s a treat but my body deserves it.”
Flock to score the “Birds of a Feather” singer’s signature scent before deals disappear.
When it comes to nail trends, Hailey Bieber has her (perfectly polished) finger on the pulse. To create her viral “glazed donut” nails, the star’s go-to manicurist, Zola Ganzorigt, uses this classic OPI shade.
Gwyneth Paltrow’s Goop label highlighted this luxe-smelling body wash in multiple gift guides, while Courtney Cox raved to Harper’s Bazaar, “I always use body wash from Nécessaire — I love their scents.”
Christie Brinkley praised the powers of SPF in a recent chat with Page Six Style, telling us La Roche Posay sunscreen is among her her “No. 1” tips for turning back the clock.
You can’t get much more classic than this Cetaphil standby. Just ask stars like Gigi Hadid, Reese Witherspoon and Julianne Moore, all of whom have name-checked it over the years.
L’Oréal Paris has strong roots in Hollywood, and this at-home root-hiding spray is no exception. It’s been linked to Eva Longoria, Kelly Ripa and Drew Barrymore (to name but a few).
“RHONY” alum Bethenny Frankel always keeps it real about her beauty favorites — including this budget-friendly formula she dubbed the “best.”
“The thing is, when you put it on your body, face and hair, it hydrates and it lasts,” she raved in a video. “Like, your legs still have a nice sheen hours later. It’s extremely healing, it’s reasonable [price-wise] and it has a subtle fragrance.”
Eagle-eyed fans spotted this shampoo in Kim Kardashian’s shower in the back of a recent TikTok. She’s not the only star hooked on Virtue; Jennifer Garner’s been a brand ambassador for years.
When it comes time to melt off makeup, stars like Drew Barrymore and Kourtney Kardashian have both reached for this drugstore beauty staple.
While the Dyson Airwrap might get most of the buzz, stars are straight-up obsessed with this blow-drying and straightening tool, too. SZA and Selena Gomez have both used it while getting red carpet-ready.
Having a “brat summer?” Keep your makeup from melting with the same strong-hold primer Charli XCX used for a recent concert. It’s also a shopper favorite, having racked up over 3,500 five-star reviews.
“Not only did my makeup stay in place all day, it even held up during my after work gym sesh,” one shopper raved.
What do Kate Hudson, North West and Kyle Richards have in common? They all use these spray-on hand sanitizers with over 5,000 5-star reviews (and counting).
Vitamin C? In the world of skincare, that’s hot. Paris Hilton is said to use this brightening serum powered by the superstar ingredient.
Scarlett Johansson, Gwyneth Paltrow, Elle MacPherson and Karlie Kloss are among the many stars who’ve reportedly used this French pharmacy find, which Lady Gaga even applies in place of makeup remover.
Bethenny Frankel tried out Lanolips on a trip to Australia, quickly declaring it “better than our big viral brand lip products.”
She’s not alone in loving the lip balm; one sells every 30 seconds, per the brand. Other famous fans include Lindsay Lohan, Alicia Keys and Gigi Hadid.
Joseph Maine, a celebrity hairstylist who’s worked with Jennifer Aniston, Katie Holmes and Alex Cooper, told Page Six Style this top-rated curling iron “stands out for its simplicity and effectiveness.”
Kyle Richards’ favorite smoothie-scented lip balm just might cost even less than its namesake beverage today, thanks to Prime Day price cuts.
Mario Badescu’s face sprays may cost less than $10, but they’re huge hits with millionaires ranging from Kendall Jenner to Usher.
Essie has long been the royal family’s nail polish of choice. In fact, Queen Elizabeh II famously refused to wear any color other than the brand’s ballet slippers. While it’s not on sale this time around, Fairy Taylor offers a similar subtle color.
In addition to star-loved brands, celebrity-owned ones like Jonathan Van Ness’ haircare company are also offering major markdowns for Prime Day.
Shop more of the best Prime Day deals:
Why Trust Page Six Style Shopping
This article was written by Hannah Southwick, Commerce Writer/Reporter for Page Six Style. Hannah spies deals on actually affordable celebrity-worn styles, puts Hollywood’s favorite labels to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.
