President Joe Biden's reelection campaign has been steadily promoting himself since his disastrous debate defeat last month amid growing pressure from within his party to withdraw as a candidate.
According to AdImpact data, the Biden campaign spent $37.7 million on advertising from June 28, the day after the debate, through Friday, which created a large advertising gap between Democrats and Republicans during that period: Including campaigns and all outside allies, Democrats have spent $64.3 million on advertising since the debate, compared with $19.3 million for Republicans.
Since the start of the 2024 election cycle, the Biden campaign has been funding an aggressive early advertising campaign, spending more than $151.7 million in total so far on ads, including television, digital and radio.
Notably, the Biden campaign has not committed significant advertising dollars to booking ads for the coming months — the campaign currently has no ad bookings beyond July that it may need to cancel if Biden is replaced as the nominee.
The Biden campaign has been steadily pouring millions of dollars into advertising over the past month while continuing to produce new ones, releasing its latest spot on Friday that focuses on abortion rights and warns voters that “overturning Roe is just the beginning.”
In contrast to the Biden campaign's efforts, former President Donald Trump's campaign relied on outside partners for most of its paid advertising and spent just $19 million on advertising since he began his campaign, most of it in the Republican presidential primary earlier this year.
But to make up the shortfall, MAGA Inc., a leading pro-Trump super PAC, has spent $121.5 million so far on advertising, including more than $45 million reserved for ads to air through November. Trump's allies have also roped in several deep-pocketed outside groups, including megadonors such as Miriam Adelson and Elon Musk, who have pledged tens of millions more dollars to support him.
