Ani |
Has been updated: February 23, 2024 12:34 IST
VMPL
New Delhi [India]February 23: Techmagnate, a leading digital marketing agency, has released its latest report on Gold Loan Search Trends in India for 2023.
Techmagnate, India's leading digital marketing agency, has released its latest report on Gold Loan Search Trends in India for 2023. This report analyzes the current online search landscape, which shows that interest in online gold loans has increased significantly.
This report also provides the data brands need to identify and take advantage of growing search trends in their industry.
Report highlights
* Increased search volume
The overall search volume for gold loans has increased by 11.64% in FY23 compared to 9.55 l in FY22, indicating the huge interest of the society towards this financial product.
* Search volume by city:
The search volume for the top six cities including Bangalore, Chennai, Hyderabad, Delhi, Mumbai and Pune increased by a total of 13.68%, with Bengaluru leading the way with a growth rate of 22.57%.
* Branded and non-branded “nearby” queries:
This report analyzed over 1,400 keywords and categorized them into branded and non-branded types based on the “near me” search parameter.
Based on the data, branded search captured a search market share of 61.15%, while non-branded search secured a search market share of 38.85%.
* Top brands by search volume
Brands like IIFL Finance, Muthoot Finance, State Bank of India, and Bank of Baroda have seen a significant increase in brand search volume year on year, with Bank of Baroda seeing over 30% growth in search volume for gold loans.
* Search volume by language
The report also highlights region-specific search volumes, highlighting the growing regional interest in gold loans.
Sharing his thoughts on the trends in gold loan search in India, Sarvesh Bagla, CEO and Founder, Techmagnate, commented: “The Gold Loan Search Trends Report is essential reading for banks, NBFCs, and gold loan providers to understand the evolving consumer behavior in India.The online landscape.
With this data, you can fine-tune your digital marketing strategy. The ultimate goal is to better target potential customers, increase traffic to your website, and increase conversion rates. ”
Techmagnate is India's leading digital marketing agency offering comprehensive digital marketing services. We specialize in working with enterprise-level clients to optimize their online presence and achieve their digital marketing goals. We combine data analytics, technology, and industry expertise to develop and execute effective marketing campaigns that drive results.
For media inquiries or to access the complete Gold Loan Search Trend Report, please contact us at +91-9910308266 or visit https://www.techmagnate.com/contact-us.html .
(Advertising Disclaimer: The above press release is provided by VMPL. ANI is not responsible in any way for its content)
