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Has been updated: December 21, 2023 13:41 IST
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New Delhi [India]December 21: Techmagnate, a leading New Delhi-based SEO agency, has released a Health Insurance Search Trends report that reveals valuable insights into the evolution of consumer behavior in 2023.
When Indians start thinking about health insurance, they usually search the internet to find information about different insurance companies, compare different insurance plans, and decide which one is best for them.
For companies to effectively sell their health insurance plans online, they need a solid understanding of how people search. Therefore, a clear understanding of online search behavior can help service providers position themselves for success in an ever-changing market.
The Health Insurance Search Trends Report study focused on 55 high SV brands based on first-party data available in Google's Keyword Planner.
Sharing his views on the report, Sarvesh Bagla, CEO and Founder of Techmagnate, said, “Our comprehensive report is more than just data. It helps us navigate changing consumer behavior and identify future opportunities. It will serve as a compass for companies to leverage their capabilities.”
Key highlights of the report
*Health insurance related keyword SV will increase by 6.62% in 2023
* Non-branded keywords consistently outperform branded keywords on SV, highlighting the importance of customized online content
* Three of the top 11 health insurance brands – NIVA Bupa, Manipal Cigna, and Care Health Insurance – saw SV increase of more than 20% year over year.
* Two of the top 11 brands – Bajaj Allianz and HDFC Ergo – recorded over 12% YoY decline in SV.
*NIVA Bupa is a new entrant in the top 10 health insurance brands in SV, boasting an impressive growth rate of 177.88%.
* Religare falls out of SV's top 10 health insurance brands due to a -55.13% decline.
*The top three fastest growing health insurance categories year-over-year in SV are maternity insurance, elderly Medicover, and accident insurance.
As India's health insurance market changes, this report highlights how important it is to understand and adapt to changing consumer demands. It also highlights how important it is to adapt insurance policy services to these changing needs.
Techmagnate is India's leading SEO agency offering comprehensive digital marketing services. We specialize in working with enterprise-level clients to optimize their online presence and achieve their digital marketing goals. We combine data analytics, technology, and industry expertise to develop and execute effective marketing campaigns that drive results.
For media inquiries or to access the complete Auto Finance Insurance Search Trends Report, please contact us at +91-9910308266 or visit https://www.techmagnate.com/contact-us.html please.
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