YouTube advertising provides a way for companies to reach millions of potential customers. And if you market to younger people, you are far more likely to find your target audience on YouTube than you are on traditional television. YouTube is the social media channel of choice for gamers worldwide with 48.7% preferring to use YouTube to consume content and find information more than any other social channel. Furthermore, according to our Social Media Benchmark Report 2023, YouTube ads can potentially reach a global audience of 2.29 billion people worldwide, which is a pretty impressive statistic.
YouTube is the second most visited website in the world, second only to Google. As bandwidths and internet speeds improve, watching YouTube videos has become an everyday activity for many people.
According to recent studies, the average time spent consuming social video and digital media in the US is estimated to reach just under 8 hours per day in 2024, not a surprising statistic given that in home-media consumption has grown significantly over the past couple of years due to the pandemic.
Although most social networks now encourage video sharing, YouTube is still the premier site for sharing longer videos. People spend more time watching videos on YouTube than they do on Facebook or Instagram.
Many brands recognize the value of including YouTube in their marketing mix. This list focuses on 25 YouTube marketing agencies you can use to help you develop your campaigns, allowing you to put your time into running your business.
Top YouTube Marketing Agencies for 2024:
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youtube marketing agencies
2024
Location: Atlanta, Georgia
Notable clients: Carnival, Samsung, Unrated, Premium Guard, TikTok
SociallyIn is a social media agency that helps brands across various industries with different social media marketing strategies. The agency splits its services into four main categories:
- Creative and Production – they “film, capture, make, paint, record, bake, build, hatch, compose, invent, write, draw all of your social media content in-house.”
- Community Management – they help some of the world’s leading brands manage their social media audience by monitoring and reacting to the various conversations happening around the brand and on their accounts
- Social Media Strategy – they create and execute unique strategies for each brand
- Social Paid Advertising – their team is fully immersed in different products offered by each social media channel (including YouTube) and rolls out the latest features and tactics for each client.
It covers the full gamut of social networks, including YouTube. They recently wrote about all the different types of YouTube ads you could use in your campaign.
Key YouTube services:
- Content ideation and production
- YouTube advertising
- YouTube influencer marketing
Location: Pleasant Grove, Utah
Notable clients: Adobe, Diesel Power Gear, PennyMac, ConocoPhillips, Davinci
Although YouTube is not one of Disruptive Advertising’s main markets, they offer display advertising services you can use for the display ads on your YouTube channel. Successful display advertising proactively targets new customers by placing interesting, relevant ads in front of them when they’re most likely to convert. Display advertising is best for building awareness and keeping your business top of mind. For example, if you’re launching a new product or trying to establish your brand, display advertising can be a great way to get on (and stay on) your audience’s radar. Disruptive Advertising uses specialized tools and in-depth analytics to design and refine their display advertising campaigns.
They’ve worked hard to understand what their clients want most and how they can help them achieve it. The agency also believes that in order to have happy clients, you need to have happy employees. Disruptive Advertising goes above and beyond to help employees develop skills and achieve personal goals.
Key YouTube services:
- YouTube display advertising
Location: Chicago, Illinois
Notable clients: KFC, Line-x, Travelcenters of America
Fresh Content Society (FCS) is an esteemed agency renowned for its command over YouTube marketing. Their specialization isn’t merely limited to creating content; it encompasses a profound understanding of audience dynamics on YouTube. As a testament to their prowess, FCS accumulated over 500 million organic video views for their clientele in a single year, marking their footprint firmly in the digital domain.
When it comes to devising YouTube strategies, FCS is second to none. Their adept team delves deep into crafting content that resonates, ensuring it captures attention and drives significant engagement. FCS’s offerings span across organic growth strategies, influencer partnerships, and paid media campaigns, all of which are tailored to cater to specific brand requirements.
FCS’s commitment to excellence is mirrored in how they approach content creation. From conceptualizing to execution, FCS creates compelling narratives that align with a brand’s core values. They’re seasoned in producing diverse video content, from immersive animated sequences to insightful how-to guides, ensuring each piece strikes a chord with its intended audience.
A prime illustration of FCS’s collaborative triumph is its partnership with Chicago’s premier arm-wrestling league. Tasked with elevating fan engagement and content monetization, FCS efficiently expanded its reach and devised a powerful monetization strategy on YouTube.
Key YouTube services:
- YouTube strategy
- Video production
- YouTube advertising
- YouTube influencer marketing
Location: Los Angeles, California
Notable clients: Target, Amazon, Netflix, Lyft, Doritos, McDonald’s
If you specifically want to focus on leveraging influencer marketing, you can check out Ubiquitous. They have a creator network of over 2,000 creators they can use to launch viral influencer marketing campaigns that will compel viewers into action. And, they won’t leave you to your own devices. They’ll work with you to sift through their huge network until you find the YouTube creators that fit your brand and campaign best. At the same time, they describe themselves as a “creator-first” agency and believe that their creators should be given the chance to push the creative boundaries.
They’re happy to start from scratch and create a testing roadmap for your project. After that, they’ll stay next to your side as they guide you through their unique process.
For them, it’s all about creating a long-term strategy for your YouTube channel.
Key YouTube services:
- YouTube influencer marketing
- Content production
- YouTube strategy
- Real-time reporting
Location: New York, New York
Notable clients: Google, Amazon, Meta, CocaCola, Hyundai, Unilever
When exploring YouTube agencies, The Influencer Marketing Factory stands out as a top choice. Their specialization in YouTube influencer marketing is backed by a robust approach to measurable ROI, ensuring that every aspect of the campaign, from user engagement to sales, is meticulously tracked and optimized.
Their services are not just about connecting you with influencers; they dive deep into analytics, providing extensive reporting that reveals the true impact of your campaigns. This data-driven strategy is ideal for brands prioritizing transparency and effectiveness in their YouTube marketing efforts.
The Influencer Marketing Factory excels in crafting campaigns that resonate with your target audience, leveraging their expertise to create content that aligns with your brand’s message and engages and converts viewers. Their approach ensures your YouTube strategy is not just another campaign but a pivotal part of your brand’s digital narrative.
Key YouTube services:
- Content Strategy Development
- Video Production and Editing
- Channel Optimization
- Audience Analysis and Targeting
- Performance Tracking and Analytics
Location: New York, New York; San Francisco, California; Kfar Saba, Tel Aviv; Bell Yard, London
Notable clients: Samsung, Google, Reddit, Discovery, Nielsen, Pfizer
Moburst is an award-winning digital marketing agency that specializes in digital marketing and app optimization. The company focuses on mobile-centered services, and it’s a chosen partner of several apps that have over a billion downloads.
The agency produces high-end animated videos. Their team understands that short (e.g., under 90 seconds) but impactful videos involve the right script, storyboard, design, sound, and animation that follow the client’s brief.
Moburst has the capacity to create different assets—from video ads and app store screenshots to banners and more. They create how-to videos, content for cross-platform campaigns, corporate ads, and personal branding or live–action videos. The custom-tailored videos are crafted using a narrative that suits your strategy and will influence your target audience via different social media channels.
Moburst also enables clients to execute multi-channel journeys, targeting the right users at the right time. Their A/B Testing has become the differentiator when it comes to developing YouTube content and ads that can deliver higher ROI.
Key YouTube services:
- Video production
- Campaign videos
- Live action videos
Location: Los Angeles, California
Notable clients: American Eagle Outfitters, Fashion Nova, Ulta Beauty
MOMENTiQ is a leading YouTube marketing agency founded by accomplished experts. They’ve served billions of impressions, earning the trust of global brands for crafting standout YouTube marketing campaigns.
MOMENTiQ’s distinguishing factor is their personalized approach, tailoring campaigns to specific Key Performance Indicators (KPIs). Their clientele includes Fortune 500 giants entrusting MOMENTiQ with budgets exceeding $30,000.
Key features encompass end-to-end YouTube marketing campaigns with millions of views, tailored solutions aligned with client goals and budgets, creating lasting brand awareness, expertly matching brands with the right YouTube influencers, and actively shaping the digital landscape alongside forward-thinking companies. MOMENTiQ doesn’t just sell; they elevate brands through YouTube marketing, transforming it into an art form.
Key YouTube services:
- YouTube influencer marketing
Location: Arlington, Atlanta, Austin, Chicago, Cleveland, Dallas, Denver, Houston, Jacksonville, Kansas City, Los Angeles, Minneapolis, Orlando, Philadelphia, Portland, San Diego, San Antonio
Notable clients: West Chevrolet, Meadow Museum, APsystems, Prince of Peace Ginger, XS Nation
Thrive describes itself as a full-service results-driven digital marketing agency. They have provided a wide range of services to clients of all industries since 2005.
They believe that as the internet community grows and changes, social media campaigns and tactics have to stay one step ahead. Thrive is a social media marketing company with extensive experience in social media services. Their specialists know how to creatively design and implement effective social media marketing campaigns for businesses.
Their video production company delivers high-quality video content from start to finish. Their in-house production team can produce, storyboard, direct, and edit the most captivating visual experience to ‘wow’ your audience – every time. They have their own cameras, lighting, modifiers, gimbals/stabilizers, and pro audio. Post-production is done in-house on the latest equipment. They work with a team of dedicated writers, producers, directors, and cinematographers with the expertise to carry out every aspect of video production from creative services to delivery.
Key YouTube services:
- Video production
- YouTube content creation
Location: Los Angeles, California; Miami, Florida; London, England
Notable clients: Ryanair, Hyatt, TP-Link, Aquent
WEBITMD distinguishes itself as a YouTube marketing agency that elevates the narrative of data-driven and multi-channeled performance ad management. Their unique “Growth Stack” model underscores a robust onboarding and buildout phase, ensuring each campaign is meticulously tailored to resonate with the targeted audience and business objectives.
This agency’s methodology is underscored by a three-stage onboarding process. The initial deep dive involves an exhaustive exploration of the business model, identifying personas, challenges, and opportunities to align with growth aspirations. An in-depth competitor and historical data analysis follows, ensuring the implementation of insightful strategies. The final setup phase involves the creation of holistic campaigns, leveraging customized landing pages, CRM integrations, and creative assets to optimize outreach and engagement.
WEBITMD exemplifies the synergy of awareness and action, accelerating time-to-value with campaigns meticulously designed to engage prospects effectively. Through an intricate balance of search, social media, display & video, and marketplace channels, the agency fosters both brand awareness and conversion optimization. A dynamic optimization and scaling phase ensures the continuous evolution of campaigns. A/B testing on ad copy, audience fine-tuning, budget reallocation, and assets testing are fundamental elements, geared towards ensuring ROI maximization and campaign efficacy.
Key YouTube services:
- YouTube advertising
- Brand story
Location: Vancouver, British Columbia
Notable clients: Eckhart Tolle, iVisa, PolicyMe, Briogeo, Transfer Express
Vireo Video is a video marketing agency that designs and executes video campaigns from start to success. They strongly believe in the power of YouTube marketing and work with clients to grow their channels’ viewships and subscribers.
They specialize in all aspects of YouTube marketing from strategy, optimization to SEO and help clients leverage video to generate revenue, grow their brands, and exceed their goals for return on investment. Their team of YouTube Certified Experts manages and optimizes clients’ videos and channels for video SEO through the creation of engaging titles, thumbnails, metadata optimization, and playlisting.
Vireo Video manages YouTube Instream Ad and Display campaigns, by producing and editing highly engaging ads, and developing performance–focused campaigns that generate scalable leads, and sales by targeting tailored audiences and remarketing on YouTube.
Key YouTube Services:
- YouTube growth marketing
- YouTube advertising
- YouTube marketing strategy
- YouTube SEO
- YouTube influencer marketing
Location: New York, NY
Notable clients: Nite Ize, Greenvelope, Feit Electric, eos
As you navigate the world of YouTube marketing, you’ll find The Shelf as a standout option, especially if your business is keen on leveraging influencers. Their approach, deeply rooted in data-driven insights, ensures your campaigns are creatively engaging and strategically targeted to reach diverse audience segments.
With a team of skilled marketers, strategists, and content creators, The Shelf is proficient in developing custom influencer marketing strategies. These strategies are tailored to guide your customers through each phase of their decision-making journey, reflecting a deep understanding of consumer behavior.
What sets The Shelf apart is their use of proprietary software in crafting campaigns. This technology is key in creating YouTube marketing campaigns that are not only memorable but also highly effective in guiding potential customers along their path to purchase. They have a nuanced understanding of the YouTube marketing niche, ensuring your brand remains engaging and relevant throughout the customer’s purchase process.
Key YouTube services:
- YouTube Audience Engagement Analysis
- YouTube Content Optimization
- YouTube Influencer Partnership Management
- YouTube Analytics and Performance Tracking
- YouTube Brand Storytelling
Location: Dallas, Texas
Notable clients: Walmart, Urban Outfitters, Mary Kay, L’Oréal, Missguided
As a brand looking to amplify its presence on YouTube, LTK stands out among YouTube Marketing agencies for its comprehensive influencer-driven approach. Specializing in connecting brands with a curated network of creators, LTK harnesses the power of influencer marketing to elevate your YouTube strategy. Their platform, rich in over a decade of creator data, offers you insights and tools to identify and collaborate with influencers who resonate with your brand ethos.
LTK’s expertise extends beyond mere matchmaking. They provide end-to-end campaign management, ensuring that your YouTube marketing efforts are not only creative but also strategically aligned with your business goals. Whether you’re a Fortune 10 enterprise or a burgeoning direct-to-consumer brand, LTK tailors its services to meet your unique needs.
Key YouTube services:
- YouTube Influencer Partnerships
- Content Strategy and Creation
- YouTube Channel Management
- Performance Analytics and Reporting
Location: London, England; New York, New York
Notable clients: Audi, M&M’s, Nivea, Superdrug, Olay, Saint’s Row, Starling Bank
The Goat Agency stands out as a premier YouTube Marketing agency, particularly for businesses seeking to harness the power of influencer marketing combined with strategic paid advertising. With a global reach and a focus on delivering tangible results, they offer a unique blend of services tailored to enhance your brand’s presence on YouTube. Their expertise lies in creating authentic, engaging content through influencer partnerships, ensuring your brand integrates seamlessly into videos that resonate with your target audience.
At The Goat Agency, they understand the nuances of YouTube’s diverse platform. Their approach is data-driven and client-focused, utilizing a proprietary database to source influencers that align perfectly with your brand’s values and campaign objectives.
From the initial strategy formulation to the final campaign analysis, The Goat Agency ensures a comprehensive service. They guarantee campaign deliverables, providing peace of mind and a clear understanding of what you’ll receive for your investment.
Key YouTube services:
- Brand content production
- YouTube influencer marketing
- YouTube advertising
Location: Düsseldorf, Germany; Hamburg, Germany; London, England
Notable clients: Socialpoint, Gaijin, NordVPN, Rogue Company, Panasonic
Audiencly’s roots lie in the gaming industry, but since it launched a few years ago, they’ve branched out to various other sectors. Their core services focus on influencer marketing, social media marketing, and paid media.
Using a seven-step process that kicks off with a detailed analysis of your social media presence, they’ll create a strategy not only to maintain your presence but strengthen it.
They’ve successfully partnered with numerous YouTube creators to get them to integrate ads into their video content. This approach has helped their clients to generate a significant buzz around their brand, among other things. For example, when Filmora9, an intuitive video editing software solution, approached them, they partnered with over 35 YouTube creators based in the United States and Germany. The result — more than 7 million views.
Key YouTube services:
- YouTube channel management
- YouTube content creation
- Account strategy
- Creative text
- Production handling
- Artwork and motion
Location: Detroit, Michigan
Notable clients: Grubhub, Fiverr, NordVPN, Acorns, PolicyGenius
The Outloud Group, one of the veterans in the influencer marketing world, is behind some of the brand campaigns of some of the biggest platforms in the world since 2008 – Instagram, YouTube, TikTok, and Twitch, among others.
This full-service agency’s expertise is creating authentic storytelling by combining art and science. The agency is known for its straightforward approach to influencer marketing, which sets them apart from others in an environment where glam, glitz, and pomp are the norm.
By setting up a clear brand strategy, running influencer campaigns, and measuring results using strong data analysis, The Outloud Group helps creators and companies thrive in the constantly-changing influencer marketplace.
Building solid relationships with influencers is one of the agency’s strongest points. This allows them to focus on coming up with solutions that will work best for both creators and brands.
Key YouTube services:
- YouTube influencer marketing
Location: New York, NY
Notable clients: DraftKings, ExpressVPN, Canva, CASETiFy, Hello Fresh, LinkedIn
YouTube marketing is one of Veritone One’s major specialties. Indeed, they claim that no other agency does performance-based YouTube influencer integrations to the level they do, with a dedicated team of influencer specialists and a proprietary database of endorsers they know will perform for your brand.
Veritone One is a full-service advertising agency that integrates podcast, radio, digital, tv, and analytics. It is a subsidiary of Veritone Inc., a publicly traded company. It uses Veritone’s proprietary aiWARE, which allows you to listen to each of your brand’s paid and organic mentions just minutes after they air.
They have observed that viewers no longer care about watching costly productions on their favorite networks starring household names; they want content that speaks directly to them and what they’re already interested in or are interested in learning about. They recognize that YouTube, in particular, speaks to this change. Veritone One believes that the traditional one-size-fits-all approach no longer works. Viewership is fragmented, and people want to see exactly what they want when they want it. An AI-enabled agency such as Veritone One can help you target those viewers who can’t be easily reached by traditional means. The agency utilizes proprietary AI-based technology to collect real-time actionable intelligence to better optimize your media and brand’s messaging to improve your campaign’s performance.
Key YouTube services:
- YouTube advertising
- YouTube optimization
- YouTube integrations
- Scripting and filming
Location: London, England
Notable clients: Radley London, Hotpoint, Electrolux, Intuit Quickbooks
Barracuda is a digital marketing agency. They offer a wide range of services, from SEO consultancy and digital PR to PPC management, across owned, earned, and paid media.
Barracuda can advise on how to utilize your existing video assets best, help you create new assets, or help you put together the brief for a creative campaign. They monitor your video campaign and improve its performance by optimizing your ads against demographic, technical, and geographic performance metrics.
Barracuda is a Google Premier Partner Agency and a YouTube specialist agency. Some of their key YouTube services include:
- Video ad placements and management
- Video ad tracking and reporting
- Cross-channel tracking (to show the impact on other channels)
- YouTube channel setup and management
- Video creation
Location: Chicago, Illinois
Notable clients: Makeable, Kohler, Blockchain, Tripadvisor, Promogo, Simon
DMA is a large digital marketing agency. As their name indicates, the Digital Marketing Agency focuses on all facets of digital and online marketing, including SEO, PPC, reputation management, social media, web development, and marketing automation.
They offer a comprehensive approach to video SEO. This includes channel optimization, where they optimize your video channel or pages to help search engines find them and favor them over competing content. They build a comprehensive strategy to help your videos be found and to improve the videos’ performance organically. DMA’s team specializes in creating effective channels, visuals, and eye-popping supportive content for your audience. This ensures that you’ll be able to make the right first impression; your supporting content will support your organic results, making it easy for your viewers to watch your videos.
Key YouTube services:
- YouTube traffic and lead generation
- YouTube influencer outreach
- YouTube advertising
Location: St. George, Utah
Notable clients: Ydraw, Twin Home Experts, Integrated Wellness
RED Digital grows businesses with ROI-driven marketing campaigns. They consider themselves dramatically different than most marketing agencies. They operate like a Chief Marketing Officer (CMO) and get to know their clients’ businesses and put in the time to succeed.
RED Digital believes that one of the most effective forms of online marketing is video marketing on YouTube. They emphasize the importance of your videos delivering a compelling message. They also need to give the audience a reason to take action – some form of enticing offer.
Key YouTube services:
- YouTube channel creation
- YouTube channel structure
- Analytics, website, and ads
- Custom thumbnail
Location: Brighton, London
Notable clients: Intuit Quickbooks, Scoro, The Thinking Traveler, OneTrust, Nutanix
Passion Digital describes itself as an honest and results-driven digital marketing agency. The agency delivers a personal, passionate, and tailored service to each of its clients. It firmly believes that there’s no merit in a ‘one-size-fits-all’ approach to SEO, Content Marketing, Social Media, or PPC.
They recognize that YouTube is the world’s second-largest social media channel and the second-largest search engine. YouTube looks set to continue to take over TV, allowing businesses and individuals to showcase their skills and products to the masses. Passion Digital can help you craft ideas and strategies to create consumer-facing content that’s genuine and engaging.
Key YouTube services:
- YouTube advertising
- YouTube content ideation
- YouTube strategy
Location: Bury St. Edmunds, England
Notable clients: UN World Food Programme USA, Nikte Yucatan Honey, Intrepid Travel, Urban Adventures
Simply Ads is a YouTube advertising agency helping you target your most valuable customers with the most effective message using video advertising on YouTube. They produce and manage professional YouTube advertising campaigns designed to deliver a measurable return on investment for your business.
Simply Ads have two main sections to their business: a digital marketing half and a video production half. They combine both their digital marketing and video experience to create and promote videos, with your business goals in mind. Every video they produce has a purpose. The objectives of the business will always inform the video production employed and the creative direction they choose.
Key YouTube services:
- Video production
- Scripting
- Storyboarding
- Voiceover
- Footage sourcing
- Motion graphics
Location: New Delhi, India
Notable clients: Airtel, Honda, Bajaj Finserv, Mahindra Business Brokers
Techmagnate is India’s top digital marketing and SEO services company. They provide full-suite Internet marketing services.
Techmagnate believes in the importance of Video SEO. They think that Video SEO is more than a buzzword; it’s a way of optimizing content to increase organic search results.
Techmagnate follows a four-step process when optimizing their clients’ YouTube channels:
- Searching for the right keywords
- Optimizing the videos
- Getting the videos ranked
- Video promotions strategies
Techmagnate’s video marketing specialists can help you get started on navigating video promotions and maximize your ad spend.
Key YouTube services:
- YouTube keyword research
- YouTube video optimization
- YouTube analytics
Location: Warsaw, Poland
Notable clients: Claus Levin, Doctor Mike, LIV, Eyefactive, Mindvalley, SheCodes
Utubeo is a video marketing agency that provides services in video marketing and video editing. Although their name suggests that they solely work with YouTube, they also offer video marketing services on Facebook and Instagram.
Utubeo believes its greatest strengths are in video marketing strategies, video marketing, all aspects of YouTube channels, free and paid promotions on YouTube channels, YouTube SEO and SMM, creating YouTube plans, and storytelling. They provide free consultancy to their clients.
Key YouTube services:
- YouTube strategy (video marketing audit, channel structure mind map, keyword research, channel brand identity mockup)
- YouTube advertising
- YouTube reporting
Location: New York, New York
Notable clients: Lacoste, VHealthTech, Zumba, Paw.com, Big Life Journal, GoSun
Voy Media describes itself as “the most notorious YouTube marketing agency – searching for treasure in an ocean of data.”
They comb through every detail to optimize your advertising dollars.
Although most of their website copy focuses on Facebook and Instagram, they work with virtually every social network and video streaming site. They recognize that YouTube gives more granular feedback about the demographics than many social sites, making it easier to see how people respond to their ads. This gives them a greater opportunity to optimize their ads. They encourage their brands to run special promotions targeting YouTube users, further helping to provide the data to optimize campaigns.
Key YouTube services:
- YouTube advertising
- Video editing
- Video production
- Brand performance videos
- At-home creator videos
Location: Calgary, Alberta
Notable clients: BNA Debt Solutions, Lightbody Marketing, 4iiii Innovations, Füm, Suncoast Enclosures
Factor One is a digital marketing agency offering online marketing solutions for businesses in need of more leads/sales. Their main areas of expertise as a digital marketing agency are Paid Search Traffic, Search Engine Optimization (SEO), Website Development, and Online Review Management.
Factor One sees YouTube advertising as the best medium for companies and brands to reach their potential customers in a way that is cheaper and more engaging than TV or radio advertising. In an age of cord-cutting, YouTube advertising allows brands to connect with people where they are watching – on their mobile devices. The agency believes that with demographic, interest, topic, and keyword targeting, your video ads can run as skippable pre-roll to some of the most popular videos on YouTube.
Key YouTube services:
- YouTube advertising
- Video production
- Audience optimization
- YouTube remarketing
How to Choose the Right YouTube Marketing Agency for Your Brand
Consider a few key factors before choosing a YouTube marketing agency. Prioritize these qualities when comparing your options:
Verify Expertise and Track Record
It’s best to choose a YouTube marketing agency with the expertise needed to plan and execute your campaign. Check out various agencies’ portfolios and case studies to get a good grasp of their expertise, experience, and track record. You should see the results and how long they took to achieve them.
In addition, focus on YouTube marketing agencies that have worked with brands in your industry. Though many agencies cater to various industries, someone with extensive experience working with businesses like yours may have a better understanding of your target audience.
Source: freshcontentsociety.com
Understand the Scope of Services
Ensure that you understand a YouTube marketing agency’s scope of services before enlisting them for your project. This is a crucial factor to consider because some agencies offer production but not delivery, or some may offer filming and production but not scripting.
For example, consider Thrive, an agency that includes video production among its services. Their comprehensive package encompasses pre-production, filming, advanced editing, and final delivery in multiple formats.
Source: thriveagency.com
Clarify the Collaboration Approach
It’s essential to be clear on how involved you can be during the process of creating your YouTube campaign. Some agencies may take full control of your project, while some will work as an extension of your team. Choose a YouTube marketing agency with a collaboration style you’re comfortable with.
Furthermore, the right YouTube marketing agency sends regular updates about their progress. They are also open to feedback and willing to make changes if needed.
You can reach out to an agency’s previous or current clients to gauge if you’ll have a smooth collaboration process.
Source: veritoneone.com
Compare Pricing Plans
Most YouTube marketing agencies have customizable packages with flexible rates, so the cost of hiring one depends on your project’s size. Agencies typically charge hourly rates, though, and they range from less than $25 to over $300 per hour.
You can check out Clutch and filter down your search by hourly rates to focus on agencies within your budget range. However, it’s not uncommon to spend tens of thousands of dollars on YouTube advertising. For example, Disruptive Advertising charges between $100 and $149 hourly, but its most common project sizes cost $10,000-$49,000.
Source: clutch.co
Maximizing ROI with YouTube Marketing
Evaluating an agency’s strategies and success stories lets you determine if partnering with one will generate maximum ROI. Here are some standout case studies from top YouTube marketing agencies to evaluate.
The Outland Group: Wondrium
The Great Courses Plus was rebranding to Wondrium when they tapped The Outland Group to drive more subscriptions. Wondrium wanted to attract a younger audience through a marketing channel with laser-focused targeting. With the help of The Outland Group, they turned to YouTube integrations and paid partnerships with influencers.
The Outland Group searched for and vetted influencers within the niche market whose channels were focused on a broad range of topics. These included influencers in cooking, mental health, photography, and outdoor niches. To ensure this strategy’s success, The Outland Group ran multi-show tests, wherein each influencer had 2 to 3 shows to promote.
As a result, Wondrium’s influencer campaign garnered 705.1 million views. The company drove $6.63 Cost per Mille (CPM), which maximized its ROI. It was also able to achieve its goal of driving more subscriptions profitably.
DraftKings: Veritone One
Sports and gaming company DraftKings has been Veritone One’s client for over 10 years when it decided to expand into new channels. DraftKings aimed to scale its advertising by capturing new audiences and markets. However, it chose not to invest time or resources in executing this multifaceted advertising strategy.
DraftKings advertised across various audio and influencer marketing channels, such as YouTube, podcasts, and social media. It also leveraged Veritone One’s AI solutions to maximize its return on spend.
DraftKing’s multichannel approach allowed them to expand to nearly 200 audio partners and increase radio stations from 20 to over 300. Overall, its long-term collaboration with Veritone has led DraftKings to engage with over 1,600 shows, stations, and creators.
KFC: The Fresh Content Society
When KFC introduced chicken strips to its menu, the fast-food giant wanted to target its male audiences with a creative YouTube commercial. The Fresh Content Society cast professional wrestlers for the project, resulting in an entertaining commercial in which the wrestlers were arm-wrestling with a chicken strip in hand. Whoever dunked the chicken strip first into the sauce was declared the winner.
KFC has always been known for its fun and over-the-top commercials, which represent the rush a person feels when they sit down with their favorite KFC meal. The arm-wrestling commercial was also promoted by the featured wrestlers on their social media channels, resulting in over 1 million views in just a week. Needless to say, the KFC Chicken Strip gained the hype it needed.
YouTube’s Advertising Policies Marketers Need to Know
Google may conduct automated reviews of a YouTube campaign’s content, which may result in a restriction or suspension of assets. You may appeal to have your ad recovered, but Google may analyze your assets further before reaching a final decision.
To ensure that your YouTube ads won’t get restricted, here’s what’s not allowed in the content according to YouTube’s advertising policies:
- Assets with incorrect or unclear details (e.g., typo errors or blurred images)
- Nudity and sexual topics
- Social applications (e.g., encouraging viewers to meet new people or facilitating dating and relationships)
- Exaggerated or inaccurate claims
- Negative events and imagery (e.g., violent and criminal content)
- Improper content (e.g., graphic medical or surgical procedures, bodily symptoms, nudity)
- Inappropriate or offensive language
- Elections and political content
- Gambling and gambling-related content
Conclusion
Selecting the right YouTube marketing agency is vital for your overall digital marketing success. Carefully weigh factors like expertise, track record, services, collaborative approach, pricing, and compliance. A strategic partnership with the right agency can propel your brand to new heights in the dynamic YouTube marketing landscape. Choose wisely and reach your target audience effortlessly.
Frequently Asked Questions
What is a YouTube marketing agency?
A YouTube marketing agency is either a full-service digital marketing agency with YouTube marketing services or an agency specifically focused on YouTube marketing. They usually offer advertising, video production, video ad placement, and influencer marketing services. Some may also offer channel setup and management and reporting services.
What is the top site for video sharing?
YouTube is still the top site for sharing longer videos. While the majority of social networks now enable video sharing, users still spend more time watching videos on YouTube than they do on Instagram or Facebook. As a matter of fact, YouTube is the second most visited website across the globe, with Google being the most visited.
Should I advertise on YouTube?
Yes! Advertising on YouTube is especially effective if you market to younger people. As bandwidths and internet speeds have improved, watching YouTube videos is an everyday activity for many users. VidMob has found that people spend more time watching social videos on sites like YouTube than TV and streaming services. In fact, YouTube is the second most visited site in the world and remains the top site for sharing longer videos.
What is display advertising?
Display advertising targets new customers by placing interesting, relevant advertisements in front of them when they are most likely to convert. It is best for creating awareness and ensuring your brand stays top of mind. You can, for instance, use display advertising on your YouTube channel to stay on the radar of your audience.
Who are the leading YouTube Marketing agencies in the UK?
You can check out Barracuda, Digital Marketing Agency (DMA) and Passion Digital. Barracuda is based in London and is a YouTube specialist agency. Their services include YouTube advertising, video production, video ad placements and management, video ad tracking and reporting, YouTube channel setup and management, and cross-channel tracking. Digital Marketing Agency is a large global agency that can also help with influencer marketing and comprehensive video SEO. Passion Digital is also based in London, but mostly focuses on content creation.
What are the top YouTube marketing agencies in the US?
Ubiquitous, MomentIQ, Sociallyin, Moburst, FCS, The Goat Agency, Disruptive Advertising, Thrive, and Tilt Metrics are some top US YouTube marketing agencies worth checking out. Each agency has a unique specialization and industry focus, so study their portfolios to determine which one can elevate your brand’s YouTube campaign.
