Gone are the days when consuming cannabis was a simple choice between smoking a joint and eating a pot brownie. The cannabis industry is making its way everywhere you can imagine, from coffee pods to bath bombs to toothpaste. As more states across the United States legalize recreational and medical cannabis use, companies are helping people innovate the way they use cannabis.
Perhaps unsurprisingly, many celebrities are at the forefront of the burgeoning cannabis industry. Indeed, there are famously 420-friendly celebrities like Snoop Dogg and Willie Nelson, who have openly supported cannabis businesses long before legalization. However, many other actors, musicians, and even athletes have gotten into the game these days.
While it's relatively common for the rich and famous to launch clothing brands or restaurants, the cannabis industry presents new investment opportunities. Some celebrities have started everything from primo weed lines to pot accessory companies. Because these entrepreneurs bring an existing fan base with them, their businesses often become highly successful.
As April 20 approaches, Stacker takes a look at which celebrities have found success in the cannabis industry so far. You might find some unexpected names and faces on this list, so read on to find out who's making headlines in the cannabis business.