new Data reveals the most lucrative celebrity beauty brands, with Rihanna's Fenty Beauty topping the list.
Digital marketing experts analyzed the revenue of the highest-grossing celebrity beauty brands in 2023 using data from Statista. The brands were then ranked from most to least profitable.
Rihanna's Fenty Beauty is the most successful celebrity beauty brand, with revenue reaching US$602.4 million (RM2.86 billion) in 2023. Fenty Beauty Foundation is Rihanna's brand's most popular product, a close second with 21,000 monthly searches worldwide. Fenty Beauty lip gloss. 20,000 searches per month. The singer's brand was founded in her 2017 and currently ships internationally to over 150 countries.
The second highest-earning celebrity beauty brand is Priyanka Chopra Jonas' hair care brand Anomaly, with revenue of US$542.7 million in 2023. The actress said she wanted to create a clean, affordable hair care brand that would allow her customers to help the planet without compromising their health. hair care. The most searched product in her collection is hair oil.
In third place on the list is Kylie Jenner's Kylie Cosmetics, with revenues of US$380.4 million in 2023. The American socialite and media personality launched her cosmetics brand in 2015, selling Kylie Lip Kits. Since then, the brand has expanded significantly and its mascara is the most searched product, with over 1,500 searches worldwide each month.
In fourth place is Ariana Grande's REM Beauty, with revenue of US$88.7 million in 2023. The most in-demand product from Grande's beauty brand is her foundation, which receives 800 searches per month, followed by her lip oil, which receives 500 searches per month. . The singer's brand was founded in 2021, and she emphasizes that it's vegan and cruelty-free.
Selena Gomez's Rare Beauty is the fifth most profitable celebrity beauty brand, with average monthly searches for terms related to her beauty brand totaling $75.7 million in 2023. “Rare Beauty Blush” is the most searched product in Star's line, with 34,000 monthly searches for her. Her 1% of Rare Beauty's annual profits will be donated to the Rare Impact Fund, which aims to strengthen mental health support for marginalized communities.
Commenting on the findings, Jordan Bucknell, CEO of Upbeat Agency, said that while many celebrities have started their own companies, few have been as successful or popular. Not many, he said, because they're passionate about what they're making and they're trusted supporters. their brand.
“These brands have moved beyond the early celebrity hype stage because they produce high-quality products that have stood the test of time and silenced the critics. This is why celebrity beauty brands will grow in 2023. That's why sales alone exceeded $1 billion by 2019, and why sales for celebrity beauty brands soared nearly 58% in 2023, an incredible feat when compared to the growth rate of the beauty industry as a whole .It is expected to grow approximately 3% annually.”
