Announcing 1st anniversary and further commitment to sustainability and innovation
(Ceres, California), January 16, 2024 – For the past half-century, Bronco Wine Company has been at the forefront of innovation, disruption, and sustainability in the wine category, producing high-quality wines that overachieve at every price point.
Celebrating 50th anniversary on December 27, 2023th Bronco Wine Company celebrates its 10th anniversary, joining a rare group of wine businesses that have been family-owned for 50 years.
To commemorate this milestone anniversary, the company is celebrating its past while reinforcing its commitment to sustainable and organic farming, launching a new brand that appeals to rapidly changing consumers and continuing to grow for generations. We intend to look to the next 50 years by ensuring the strength of our business. To come.
Today, Bronco Wine Company continues the sustainability leadership it began more than a decade ago.
Although the company has been growing its vineyards sustainably for years, in August 2023 Bronco Wine Company will undergo rigorous certification for the more than 32,000 acres of vineyards owned by the Franzia family in California. Certified under the California Sustainable Winegrowing (CCSW) program. The largest owner of sustainable vineyards in the state, at nearly 2,000 acres, has transitioned to certified organic. In addition, all three wineries (Ceres, Escalon, Madera) and bottling plant (Napa) are California Certified Organic Farmers (CCOF) organic certified.
“If you don't take care of the land, which is the core of your business, you won't last 50 years,” said Dan Leonard, president and CEO of Bronco Wine Company. “Respect for the vineyard is a fundamental principle of the company, and our commitment to sustainability runs through every aspect of the company.”
More than a decade ago, the company set out to achieve zero-waste certification. This certification requires companies to divert at least 90% of their solid waste streams from landfills. The company received his Zero Waste certification in 2015. These efforts have paid off, with the company's 2022 landfill diversion rate at 99.78% and Bronco Wine Company proudly achieving Zero Waste certification at all four of his facilities.
To further reduce the consumption of natural resources, the company is constantly looking at new ways to minimize materials in its packaging design, through innovations such as lightweight glass and shortened case dividers. CO reduction2 Emissions issues are also in focus, with the company transporting wine by rail cars to reduce the number of trucks on the road. Each rail car takes the place of his three trucks on the road.
Bronco now plans to use thousands of acres in the San Joaquin Valley to produce solar energy, an important step toward creating renewable energy to power California's energy grid.
“By focusing on vertical integration, we have the advantage of being able to take on these important initiatives and have a large-scale impact,” said Dan Leonard.
celebrate the past
Bronco Wine Company, founded by brothers Fred T. and Joseph S. Franzia and their cousin John G. Franzia, is now one of the largest privately held vineyard owners in the United States, with We have established complete vertical integration all the way to the table.
“When we founded the company in 1973, it was innovative and entrepreneurial,” said Joseph S. Franzia. “The three of us sat around a table at a local coffee shop and decided to do things differently. That's when we realized we were building something that would change the wine industry. It's incredible to look back to where we started 50 years ago and see where the company is today.”
With Fred's passing at the end of 2022, Joseph and John will step down from the board, paving the way for a second generation to oversee the business. Now, 13 of his second-generation cousins have joined in and are committed to expanding their father's entrepreneurial spirit.
“As a family-owned company, we have an unwavering commitment to growing, producing, and distributing the highest quality wines at the best value to a diverse range of customers around the world,” said the second generation and Vice Chairman of the Board. said Michael J. Franzia. Bronco Wine Company “My brothers, cousins, and I carry on our father's vision every day as Bronco creates wines for people to enjoy.”
The founders know the company is in good shape today. “Our founding principles of hard work, perseverance and innovation remain strong, and we are confident that the next generation will not only carry on that tradition, but also take the business to new heights.” said John G. Franzia.
history of destruction
The company has a vast portfolio of brands from multiple appellations in the Western U.S., Europe, and South America, including Rosenblum Cellars, Carmene, Picket Fence, Crane Lake Cellars, and Longevity Wines, offering value at every price point across categories. It offers.
In 2002, Bronco Wine Company introduced Charles Shaw Wines, affectionately known as “Two Buck Chuck,” revolutionizing the wine industry by offering high quality wines at low prices. This introduced wine to many new people and created a whole new category of affordable wine.
“As we look to the future, we believe Bronco Wine Company will play a clear leadership role in introducing wine to new consumers and transforming the entire category,” continued Michael Franzia. “We will continue to build our brand and create products that resonate with new consumers and meet them along their wine journey.”
next 50 years
The Franzia family aims for the company to thrive for generations to come. Nisei family members will continue to increase their roles and involvement. as part of 50th The company plans to release several new brands in 2024, including more premium wines and an organic line.
“For the next 50 years, Bronco Wine Company will continue to be a steward of the land and a preeminent source for wine grape growing and premium bulk wine, co-packing and logistics. We are building a team that innovates by delivering unique brands that meet the needs of people. We embrace change and are agile. We keep the future in mind and are focused on growth. We maintain our legacy while taking calculated risks,” says Michael Franzia.
About Bronco Wine Company
Founded in 1973, Bronco Wine Company has become a major influence in the U.S. wine industry. As a family-owned company, our focus on creating quality wines for every table is evident through hard work, innovation, and a willingness to embrace change. These fundamental virtues are the backbone of our success and have laid a strong foundation for generations to come. https://www.broncowine.com/
