Fashion lovers know that buying second-hand can often be the best treasure in your wardrobe. And for many, The RealReal has become their go-to place to stay online twice a day when new items are uploaded. So, to celebrate just that and National Consignment Day (a retailer-created holiday), The RealReal has brought together fashion muses to make their closets available to shop on the platform for a limited time. Think Kate Moss, Veronica Webb, Julianne Moore, Tessa Thompson, Sophia Bush, Laura Harrier, Annabel Dexter-Jones, Mena Harris, Mia Moretti, and Ivy Getty.
Among the tiny kitten heels, embellished coats, and pretty party dresses, you'll find everything you've dreamed of and then some. For example, Meena Harris, an American lawyer, children's book author and producer, is selling her favorite shoes on this occasion. “I'm a boot girl, so my absolute favorites are my Saint Laurent suede boots and my Stella McCartney boots,” she says. “You'll notice that most of my items are shoes that I hardly ever wear. I already have big feet and when I was pregnant with my first daughter, everyone warned me that my feet might get even bigger. I thought it was okay, but it was my second daughter who got it! I mean, I still love all of those shoes, but they just don't fit.”
Closet sales have become increasingly popular over the past few years, and with the added convenience of bringing together a select group and being entirely online, this is a treasure for fashion fans, especially vintage shoppers who love vintage. It's a great opportunity. The thrill of finding something unique and perhaps even nostalgic. You never know what you'll find, but the fact that your favorite model or actress probably wore it makes it feel even more special. “We have been iterating on versions of the Consign Commitment internally for some time, and we have been iterating on versions of the Consign Commitment in the most impactful way,” said Rati Sahi Levesque, President and COO of The RealReal. I've been thinking about ways to convey my feelings to the community.” “Our aim is to encourage consumers to think through their wardrobe choices and purchase items that will stand the test of time.”
Finding the perfect leather jacket in Kate Moss' closet or finding Julianne Moore's Celine blazer is literally the stuff fashion dreams are made of. But there's also a bigger idea behind this closet sale. That means drawing attention to improving consumer behavior around the world. According to McKinsey's 'Fashion on Climate' report, fashion can help meet his 1.5 degree climate path set by the Paris Agreement by recirculating just one of his five items. They say they can get it back on track. So in addition to offering this fun shopping opportunity, The RealReal is asking consumers to do the same.
“Since we created National Consignment Day in 2017, October has been the month when we launch our biggest partnerships and initiatives with brands such as Stella McCartney, Gucci, Burberry, My Theresa and Jimmy Choo. “I'm here,” Levesque added. “This year, we decided to use our platform to issue this powerful call to action to reshape consumer behavior in key markets.”
Mr Harris said: “No individual can solve the climate crisis alone, but together we can change culture and raise awareness about the environmental impact of overconsumption. Helping is a great way to do that.'' These unique discoveries don't last. Shop while you can!
