George Clooney's success with Casamigos, the tequila brand he co-founded in 2013, ushered in the era of celebrity beverage brands (the actor eventually sold his brand to Constellation Brands). did) billion dollar deal)
Now, celebrities like Ryan Reynolds and Mark Wahlberg are bringing their style to premium and ultra-premium brands. Meanwhile, the likes of Dwayne Johnson and Katy Perry are eyeing new categories such as functional drinks and low/no-alcohol drinks.
Emma Watson: Rene Ginn
Emma Watson's gin brand Renais Spirits, launched in May 2023, is included in the UK's 2024 Startup 100 Index and is gearing up for a US launch this spring.
The brand is inspired by childhood trips by brother and sister Alex and Emma Watson to Domaine Watson, the family vineyard in France that their father has run for more than 30 years. A love letter to.
Alex brings a wealth of industry knowledge from 10 years of experience working for premium spirits brands. Emma, on the other hand, works in the creative side of the business.
The drink offers “a bold, vibrant spirit with a truly incredible story and flavor profile that combines modernity and tradition in a beautiful bottle.” Renais is made to be drunk over ice as well as mixed into cocktails, making it suitable for classic stirred drinks such as martinis, as well as long, refreshing spritzes and G&Ts. .
In the United States, Rene Gin is distributed by Republic National Distributing Company (RNDC).
Dwayne Johnson: ZOA
Dwayne Johnson's ZOA is “poised to become the next big energy drink brand,” according to investor Molson Coors.
As “chief energy officer,” Johnson is one of the co-founders of the better-for-you energy drink, along with business partners Danny Garcia, Dave Rienzi, and John Schulman.
This drink is designed to support healthy immunity while increasing energy, focus, and hydration. It contains 100% of your day's worth of vitamin C, a unique blend of camu camu-derived antioxidants, acerola, electrolytes, and amino acids. A 12-ounce can contains 160 mg of caffeine from green coffee and green tea.
Beer giant Molson Coors invested in ZOA at its launch in 2021 as part of its strategy to move beyond beer into newer, high-growth categories. In September, increased investment(minority stake expansion, value not disclosed), expand media and marketing, and drive expansion into international markets.
The brand is currently available at more than 42,000 retail stores and 160,000 points of sale in the U.S. and Canada.
Kylie Minogue: Wine
Kylie Minogue launched her own wine brand in partnership with Benchmark Wines in 2020, followed by the launch of a non-alcoholic sparkling wine in 2022.
The brand is sold in 31 countries, mainly in the UK (Prosecco Rose is the UK's leading brand of Prosecco Rose, with sales of £8.9 million).
As the brand continues to expand its footprint globally, the latest step forward is the launch of Kylie Minogue 0% Sparkling Rose in the US this month.
Kylie Minogue 0% Sparkling Rosé Wine Alternative “breaks down barriers and brings her signature style into the realm of non-alcoholic sparkling wine.”
The company hopes to emulate the success of Kylie Minogue Prosecco Rose. Prosecco Rose is already the fastest growing premium sparkling rose under $20 in the country.
This is the latest venture in wine for the Australian pop star, who has launched his own wine brand.
Matthew McConaughey: Pantaloons Organic Tequila
Matthew and Camila McConaughey Pantalone's Organic Tequila, which debuted in the U.S. last October, is a super drink “created to celebrate having fun, doing good, and not taking life too seriously.” A series of high-quality organic tequilas.
The Pantalones tequila portfolio uses 100% premium organic Blue Weber agave and includes Blanco (honey and citrus aromas) Reposado (9 months aged, with sweet fruit and fresh oak aromas) and Añejo (15 months aged) fragrant when aged). vanilla, butterscotch, maple).
Blake Lively: Betty Buzz and Betty Booze
Blake Lively's sparkling beverage brands Betty Buzz and Betty Booze are available across the United States.
Betty Buzz, a non-alcoholic sparkling mixer product made with clean ingredients, was launched in 2021. Betty Booze, a gourmet low-alcohol sparkling canned cocktail product, was launched in his 2023.
The brand recently launched its companion 'Betty B Holiday Entertainment Guide', which includes ideas for Valentine's Day and focuses on the festive occasion.
Kendall Jenner: 818 Tequila
Kendall Jenner's tequila brand 818 Tequila is available in global markets including the United States, Canada, the Caribbean, China, the United Arab Emirates, and the United Kingdom.
The brand works with agave farmers in the Tequila region, and then with distillery partners in the Amatitán region of Jalisco.
They identify agave plants in the Los Valles region of Tequila and wait six to seven years for the agave plants to reach peak maturity.
In the UK, Tesco this week became the first UK supermarket to stock 818 bottles of tequila, expanding its reach from some high-end stores to national distribution.
Katy Perry: Des Soie
Katy Perry launched her non-alcoholic aperitif series “De Soie'' in the United States in January 2022.
The pop star worked with master distiller Morgan MacLachlan to create a “fun and functional” drink with a blend of adaptogens such as lion's mane and L-theanine, which have stress-reducing properties.
De Soi's lineup includes Golden Hour (lemon balm and L-theanine); Champignon Dreams (a bitter but balanced pour made with reishi mushrooms and passionflower); Purple Rune (a rich, sensual elixir made with ashwagandha and tart cherry). and its latest launch, Tres Rosé (reminiscent of a sparkling brut rose with bright red fruits and delicate floral notes, notes of lion's mane and saffron).
Quavo: White x Cognac
Grammy-nominated artist and entrepreneur Quavo and American spirits company Sazerac have announced White X Cognac, the “world's first” white cognac product.
Described as “fresh, modern, and light,” White The spirits are younger and do not undergo the same aging process as their traditional counterparts).
White
The brand will debut with a limited edition of 100 pieces that will go on sale February 7th for $60.
Ryan Reynolds: Aviation Gin
Aviation American Gin is an American-style gin made with a blend of botanicals for a smooth, balanced flavor with a hint of juniper.
Ryan Reynolds won OwnershipAppeared on the brand in 2018.The brand is Sold to Diageo in 2020 (Reynolds reportedly earned around $122 million on the deal.) He retailed his ownership with his name still firmly tied to the brand.
The brand's aviation tie-ups include The Aviation Gin Bar in the British Airways JFK Lounge (in partnership with Blake Lively's Betty Buzz Mixer); Collaboration with Virgin Atlantic (Virgin Voyages cruise ships will follow).
The brand just released recipes for Valentine's Day cocktails, including the Berry Me, Sweetheart, and Starcross, all made at Aviation Gin Distillery in Portland, Oregon.
Mark Wahlberg: Flecha Azul Tequila
Mexican professional golfer Abraham Ancer and entrepreneur Aaron Marquez co-founded Flecha Azul in 2019 as a brand “rooted in bonds of friendship, love of Mexican culture, and living the American dream.” . In 2022, actor, producer, and businessman Mark Wahlberg joined the team as a major investor.
The brand took its first step toward global expansion with the launch in Canada in May.
