Celebrity brands are an inevitable phenomenon in modern times. It's no longer enough to be a triple-threat entertainer. Today's stars must also be entrepreneurs who brand their products so that their fans can own them. Certain industries are particularly suited to these licensing agreements and partnerships. For example, you may have noticed that almost all of your favorite singers have beauty brands or that you can line your entire bar with celebrity-backed alcohol products.
These days, the home decor space feels like the next frontier, with collaborations and collections popping up everywhere. Some stars, like Drew Barrymore, have created full-fledged furniture collections, while others, like Kim Kardashian, have just stepped into the space with a few products. Celebrity brand candles are particularly popular, either as part of a larger household product or as a standalone product, and we suspect there are several reasons for this. First of all, everyone loves candles. Second, it makes a great gift. And third, even if we don't want to admit it, we all want to know what our favorite stars' homes smell like, and we want our own homes to smell like that too.
Under, advertisement Our editors share their thoughts on the celebrity-branded candles they think you should sniff.
“I won't say it myself, but I'm a bit of a candle lover. Over the years, I've spent much of my free time writing about this subject, from the bizarre to the gross. Celebrity This candle by Kacey Musgraves and Boy Smells is my favorite category because I'm deeply fascinated by the lengths so many stars go to to promote their products. The collaboration ranks in my top 3 of all time.The scent notes are a perfect blend of smokiness and spiciness, and Slow Burn transports you to another dimension where there is always a sexy vibe. , a modern classic to add to your rotation.” —Sydney Gore, Senior Digital Design Editor.
“I was initially hesitant about these as I usually prefer more fruity or floral scents, but I was pleasantly surprised by the two candles from Drake's Better World Fragrance House that I tried. I've tested the Muskoka and Williamsburg Sleepover (LOL) candles, and in contrast to how overpowering many of the musk and tobacco-scented candles that are made with the male demographic in mind are , I found both to be quite masculine scents, but with a pleasant subtle scent. The glow of flame through the blue glass of the container is also very nice. It would make a solid holiday gift.” —Charlotte Collins, Digital Features Associate Editor.
“As someone who hates the taste of tomatoes, I was pleasantly surprised by how much I liked Cravings' Tangy Tomato candles. The winter blues are definitely taking hold in my home, and I love the fresh garden that candles bring to my space. This is the scent that if I lived in the kitchen in a Nancy Meyers movie and happened to leave the windows open during the spring day, there would always be one outside my front door in this fictional story. This is how I imagine my home would smell if I welcomed the fuzzy scent of hearty produce. All Cravings candles are incredibly powerful. I could smell the scent through the cardboard box it came in. In my opinion, that's what you want in a candle, but for those who are sensitive to scents, these can be overwhelming. ” —Katherine McLaughlin, Digital Features Associate Editor.
“Seth Rogen, whose homewares line Houseplant is something of a mad scientist. One day he dreams of a freestanding ashtray (cross-jointed, anyone?). The next he dreams of a dripping glaze. I'm experimenting with making drip-shaped ceramic vases using this durable soy candle, which makes a cool, two-tone crackling sound when I lower the flame and let it creep over the surface of the container. , it has a pleasant, bright scent with bergamot, lemon and cardamom in the foreground and a hint of sandalwood in the base.Now that the pot has burnt out, I'm planning on planting some houseplants in the remaining pots. ” — Lila Allen, AD PRO Senior Editor
“Troy Sivan has great taste, so we all knew we were in for a treat when he launched his own homewares brand. Tsu Lange Yor debuts with three candles. But all you really need is the sassafras. Full disclaimer, I don't like soy-based candles, but every time I light this one, the smell of woods, smoke, warm spices, and leather kicks in my head. You can hear the intro of the song “One of Your Girls”. room. So are sensual experiences such as “the crackling underfoot, a fire, a burgundy carpet, an early sunset, and a good night's sleep.” ” – Sidney Gore, Senior Digital Design Editor
“The Keys Soul Care Sage and Oat Milk Candle by Alicia Keys fills your space with a sweet, light, warm and comforting scent. Hand poured and housed in a simple yet chic black glass container. This votive is perfect for creating a calming mood or injecting a little piece of the Keyes home into your own home.'' —Audrey Lee, Commerce Writer.
“This candle smells as sexy (freesia, musk, cedarwood) and looks as cool (black wax, black vessel, black label) as you'd expect from Grace Jones and Boy Smells. This scent is a little Mysterious and perfect for a night at home, it's reminiscent of Jones' homeland of Jamaica, with a hint of floral sweetness.'' – Rachel Fletcher, Senior Commerce Editor.
“The musky old books that line my study give off the scent of patchouli. I sit in a well-worn leather club chair and take a sip of my Old Fashioned, which gives me the taste of barrel-aged bourbon and sweet, simple syrup. That's the image created in your mind by the scent of the Cece candle, produced by Courteney Cox's Home Court brand. Let's just say: Warm with notes of cinnamon and cardamom, this sultry, woody scent will have you dancing all night long.
Fragrance aside, there's a lot more to love. Our kiln-fired ceramic canisters of soy wax blend candles have a naturally rough look and an artisanal texture that pairs well with polished marble counter tops as well as rustic hewn wood table tops. Masu. And what I especially like is that the Home Court label is engraved as a maker's mark on the base rather than on the facade, so that when the candle goes out, this piece blends in nicely with the rest of the pottery collection. It means that. ” — Mel Studach, AD PRO Editor
“The aptly named Bright Hot Candle from Harry Styles' Pleasing Collection did not disappoint. The scent of sweet plum, cedarwood, and amber permeated the living room without being overpowering. The lid is a great bonus for trapping the smoke after it's drawn out.The chic glass bowl is officially advertised as a “souvenir glass bowl” and is branded as such. Although it is not pasted at all, it is actually suitable for reuse within the home. —Charlotte Collins, Digital Features Editor Associate
“The scent of a candle is perhaps the most important aspect. When you smell the Katherine Martin Starry Night Woody Amber & Oakwood Metal Candle, you feel like you're an inhabitant of a round-table gathering in Algonquin. The room is filled with mahogany, leather, and dim lighting. But my favorite part about this candle is definitely its shape, which has the style of an Art Deco statement piece. And the slightly larger size reminds me of a previous era of entertainment. In my mind, if there was a scent that belonged to the Roaring 1920s, it would be this one.” —Nick Mafi, Senior Features Editor.
“To be completely transparent, I have never lit this candle because it is a popular item. (Who knew the world as we know it would never be the same after all this turmoil in February 2020? Did you imagine?) Gwyneth Paltrow has become a somewhat polarizing figure in pop culture, but fundamentally everyone wants what she has and this candle. What started as an inside joke between the two founders has since become a sold-out item with a waiting list, even though there are no plans to re-produce it. Heretic has launched another candle called This Smells Like My Orgasm.) Every once in a while, I open the box and smell the bergamot, damask rose, and serotonin that hits my nostrils like a hit of serotonin through my nervous system. Filled with fresh scents of cedar and ambrette seeds. If that makes me a weirdo, so be it!” —Sydney Gore, Senior Digital Design Editor
