Everyone is connected in a society driven by social media, which is available at lightning-fast fingertips around the world.
Trust in major media is at an all-time low. In fact, the brand is currently one of the most trusted sources of information.
Authentic connections are essential, and celebrity endorsements on social media have proven to be a great way for brands to make those connections.
People want to see faces, personalities, things they can relate to. In this post, you can see 10 examples of this marketing tactic in action. First things first, how do celebrity endorsements work?
Why celebrity endorsements are important
If you're a leading brand, you're using celebrity endorsements to promote your business.
It's not a joke. 75% of marketers are using influencers as a marketing tool, and 43% plan to increase their spending on this form of advertising.
Marketing goes beyond commercials. Social media platforms are still popular and have emerged as the primary way to promote your business.
YouTube videos and celebrity promotions on platforms like Twitter and Instagram have a huge impact on the products being promoted.
When celebrities and brands team up, big wins can be expected.
Why do celebrity endorsements work?
The rules for making authorization work are very simple. Choose partnerships that make sense and never disrespect approved products.
This may seem simple, but not everyone is able to follow it.
For example, when LeBron James partnered with Samsung to promote the new Samsung Galaxy Note III in 2014, a poorly thought-out tweet made things worse.
LeBron was complaining. his The new phone will erase itself and reboot.
Twitter.com screenshot, July 2021Still, when celebrity endorsements work, they work well.
If you want to know about some of the most successful campaigns that companies have launched with celebrities, keep reading below.
1. Travis Scott and McDonald's
When McDonald's teamed up with American rapper Travis Scott in September 2020, they had no idea what they were doing. The meal they invented, called “The Travis Scott,” was so popular that there were shortages everywhere it was released.
That doesn't mean it was a bad idea. Not only did this meal become one of the chain's best-selling menu items, but Travis and Scott also saw an opportunity to profit from it.
Forbes estimates that he earned a total of about $20 million through advertising and product sales. That's not a bad number.
Travis Scott was the first time McDonald's named a celebrity's name on one of its products.
I think it was a good idea, what do you think?
2. Amy Schumer & Tampax
When stand-up comedian and actor Amy Schumer partnered with Tampax in July 2020, she had a mission in mind. The two companies have teamed up to educate others about periods, an important and somewhat taboo topic in society.
The tampon brand released a series of YouTube videos featuring Amy Schumer talking about personal health and hygiene. Known for her candid humor, her videos are no exception.
At the same time, they manage to convey a personal message that is heartfelt.
“No Shame In Our Tampax Game,” like many of his other works, makes the important point that there is no need to be ashamed of normal bodily functions.
The campaign went viral on social media and was a huge success. Who would have thought that teaching about a sensitive subject could be so much fun?
3. Snoop Dogg and Corona
When famous rapper Snoop Dogg teamed up with Corona in August 2020, it was go big or go home.
The ad starring Snoop Dogg also featured Puerto Rican rapper Bad Bunny and aired during the Golden Globe Awards. The rapper remained an icon with his killer costumes and fashionably bizarre shell phones in front of those who tuned in from all over the United States.
snoop dogg did Please make great progress with this support. He made a tidy $10 million on that contract, which wasn't too shabby for one commercial.
Snoop Dogg, a talented musician known by many names, further made a name for himself and Corona with this song.
4. Ryan Reynolds and Mint Mobile
The involvement of famous actor and film producer Ryan Reynolds and Mint Mobile was in the news. He first partnered with Mint Mobile and then acquired the entire company in November 2019.
Yes, Ryan Reynolds currently owns Mint Mobile. The celebrity fully supports the company, stating on the company's official website:
“While other tech giants are chasing Rocket, I plan to dominate the budget-friendly wireless sector. Like most people, I only use Rocket 10-12 times a year. However, I use mobile services every day.
Well, what happened?
Pretty well. Mint Mobile, a four-year-old company, has experienced tremendous growth over the past three years, with revenue increasing by 50,000%.
5. Jon Lovitz and Playology
Here are the most adorable entries on this list. It may be unusual for a pet company to partner with a celebrity, but Jon Lovitz and Playology pulled it off.
Playology makes toys for senior dogs, and actor Jon Lovitz is best known for his role on “Saturday Night Live.”
In September 2020, the two teamed up to deliver the perfect combination of hilarity and cuteness that won the hearts of viewers.
It's the internet. We all know that dogs and humor go hand in hand. Jon Lovitz and Pleiology have shown its great benefits.
6. Shaquille O'Neal & Papa John's
Shaquille O'Neal has done it all. As a former professional basketball player, rapper, and sports analyst for the TNT TV show “Inside the NBA,” he certainly has a rich portfolio.
Its portfolio now includes pizza. In June 2020, Shaquille O'Neal partnered with pizza chain Papa John's to create a signature pizza promoted by O'Neal himself, the Shaka Roni Pizza.
The custom pizza was a huge hit, selling more than 3 million units within two months of the summer and raising $3 million for charity. Shaka Loni Pizza was served at many home pizza parties.
That's not the end. Following in the footsteps of Ryan Reynold, Shaquille O'Neal wanted to get involved in the business himself. He currently serves on the board of Papa John's.Sportsman and Businessman.
7. Chrissy Teigen & Blue Apron
Chrissy Teigen, known not only for her modeling and television work but also for her hilarious tweets, decided she wanted to expand her horizons.
She wrote a cookbook and successfully promoted it for Blue Apron just before its release.
Blue Apron, a delivery meal kit service with the unique option of adding wine pairings, leveraged Chrissy Teigen's relatable humor for celebrity branding.
Teigen's own homemade recipes were briefly featured in June 2018. The model was already famous for frequently posting beautiful photos of her own cooking on Instagram, so it was not difficult for her to spread this information.
8. Patrick Stewart and Mark Hamill, Uber Eats
When traveling through the stars, it was a rivalry between the stars.
Patrick Stewart, best known for his role as Captain Jean-Luc Picard in the sci-fi series Star Trek, struck up a relationship with Star Wars actor Mark Hamill in September 2020. Who created this campaign? Uber Eats was already in the spotlight and experienced legendary growth in 2020.
This crossover commercial featured two combatants battling each other in the stars, but the battle wasn't what you might think.
No, they fought over the correct way to say “tomato.”
And it became a hit, with critics praising its sarcastic humor. Is there a real lesson here? Laughter has great power.
9. Naomi Osaka & Beats by Dre
We talked about actors, musicians, and models. But they're not the only ones who can take advantage of celebrity endorsements. Tennis player Naomi Osaka has given herself not only a strong brand image but also a platform.
For the second time in November 2020, trend-setting headphone company Beats by Dre has endorsed athlete and political activist Naomi Osaka. The result is an engaging commercial with a powerful message.
Osaka is not the first to use her celebrity to speak out about important issues. She's done that many times before, including speaking out about Black Lives Matter.
The Beats by Dre commercial has one simple but far-reaching message.
“Silence is violence.”
10. Eva Longoria & L'Oreal
Here's another company that used YouTube to promote their brand to great effect. In May 2020, hair care brand L'Oreal partnered with soap opera actor and producer Eva Longoria.
As well as Tampax, the duo, with help from McCann Paris, devised a series of helpful how-to YouTube videos to promote the brand.
Eva Longoria, with her gorgeous long hair, was perfect for this endorsement.
Here's another example of an ad that doesn't. very Ads that delivered great results.
conclusion
Everything is changing, including the way people buy products. Today's consumers want personal recommendations, not just from anyone, but from people they consider friends.
And who wouldn't want to be friends with their favorite celebrities?
Marketers are increasingly turning to celebrity-endorsed products to enhance their brands. Social media influence is growing in its reach, so if you want to sell a product, turn to it. Preferably a likeable face.
Other resources:
Featured image: MaksEvs/Shutterstock
FAQ
What makes a celebrity endorsement successful?
Successful celebrity endorsements typically require a partnership that closely aligns with your brand's image and values. Both the celebrity and the product must resonate with the target audience. It's also important to make sure that your endorsers support your product wholeheartedly and avoid negative comments about your product. Examples such as Ryan Reynolds' involvement with Mint Mobile effectively highlight these principles.
Why are social media platforms essential to modern marketing strategies?
Social media platforms are essential to modern marketing strategies due to their broad reach, interactivity, and ability to engage with diverse audiences. Platforms like YouTube, Instagram, and Twitter give brands the tools to create targeted content and foster engagement with their communities. Celebrity endorsements on these platforms can dramatically increase product awareness and sales, as seen in campaigns involving Travis Scott and McDonald's or Eva Longoria and L'Oréal.
What should brands consider when choosing celebrities for social media endorsements?
Choosing the right celebrity for your social media endorsement is critical to the success of your campaign. Brands need to consider a celebrity's public image, product relevance, and resonance with their target audience. Any mismatch can lead to bad publicity and decreased engagement. It's also important to evaluate social media engagement metrics for celebrities, such as number of followers, interaction levels, and audience demographics. Brands need to make sure their partnerships appear authentic and align with their brand values to maintain credibility.
