Calvin Klein’s ad campaigns are legendary. In 1968, the designer founded his eponymous label with just $10,000, and today it is one of the most recognizable names.
One of the things that helped put Calvin Klein on the map and turn him into a household name were his ad campaigns. His sometimes provocative ads are credited with shifting the cultural landscape of the ‘80s and ‘90s.
Some of Calvin Klein’s most famous ad campaigns include Brooke Shields posing in jeans, Mark Wahlberg (then known as Marky Mark) posing with a topless Kate Moss, Justin Bieber and Jeremy Allen White stripped down to their underwear.
WWD looks back at some of the brand’s most-talked-about ads over the years.
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Brooke Shields, Calvin Klein campaign 1980
Image Credit: Courtesy Photo Brooke Shields raised eyebrows in Calvin Klein Jeans ads in 1980.
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Mark Wahlberg, Calvin Klein campaign 1992
Image Credit: Courtesy Photo Mark wahlberg, then known as Marky Mark, posed for Calvin Klein underwear in 1992.
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Shawn Mendes, Calvin Klein campaign 2019
Image Credit: Courtesy Photo An image from Calvin Klein’s 2019 underwear campaign featuring Shawn Mendes.
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A$AP Rocky, Calvin Klein campaign 2019
Image Credit: Courtesy Photo An image from Calvin Klein’s Jeans campaign featuring A$AP Rocky in 2019.
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Shawn Mendes, Calvin Klein campaign 2019
Image Credit: Mario Sorrenti/Courtesy Photo Shawn Mendes in the #My Truth #My Calvin’s campaign in 2019.
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Kendall Jenner, Calvin Klein campaign 2019
Image Credit: Courtesy Photo An image from Calvin Klein’s underwear campaign featuring Kendall Jenner in 2019.
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Zoe Kravitz, Calvin Klein campaign 2016
Image Credit: Courtesy Photo Zoe Kravitz for Calvin Klein’s fall 2016 global ad campaign.
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Justin Bieber, Calvin Klein campaign 2016
Image Credit: Tyrone Lebon/Courtesy of Calvin Klein Justin Bieber featured in the spring 2016 Calvin Klein ad campaign, shot by Tyrone Lebon.
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Justin Bieber, Calvin Klein campaign 2016
Image Credit: Tyrone Lebon/Courtesy of Calvin Klein Justin Bieber featured in the spring 2016 Calvin Klein ad campaign, shot by Tyrone Lebon.
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Justin Bieber, Calvin Klein campaign 2016
Image Credit: Tyrone Lebon/Courtesy of Calvin Klein Justin Bieber featured in the spring 2016 Calvin Klein ad campaign, shot by Tyrone Lebon.
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Cameron Dallas, Calvin Klein campaign 2016
Image Credit: Courtesy Cameron Dallas featured in an ad for the Calvin Klein Jeans capsule collection in 2016.
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Cameron Dallas, Calvin Klein campaign 2016
Image Credit: Courtesy Cameron Dallas featured in an ad for the Calvin Klein Jeans capsule collection in 2016.
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James Rodriguez, Calvin Klein campaign 2016
Image Credit: Courtesy Photo James Rodriguez for Calvin Klein’s fall 2016 global ad campaign.
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Megan Thee Stallion, Calvin Klein campaign 2021
Image Credit: courtesy shot. Megan Thee Stallion is featured in Calvin Klein’s spring campaign in 2021.
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Justin and Hailey Bieber, Calvin Klein campaign 2019
Image Credit: Glen Luchford Courtesy of Calvin Klein Justin and Hailey Bieber for Calvin Klein in 2019.
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Kaia Geber, Calvin Klein 2021
Image Credit: courtesy shot. Kaia Gerber featured in an ad image for Heron Preston for Calvin Klein in 2021.
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Aaron Taylor Johnson, Calvin Klein campaign 2023
![Kendall Jenner and FKA twigs strip down for Calvin Klein's stunning Spring 2023 underwear campaign. The iconic brand unveils these striking images for the new collection featuring a cast of global stars shot by renowned photographer duo Mert Alas & Marcus Piggott. It features existing ambassadors and friends of the brand, Jennie, Kendall Jenner and FKA twigs, as well as Michael B. Jordan and Aaron Taylor-Johnson in their debut campaigns. Rooted in 'unadulterated confidence', the collection is aimed to channel the true character of each talent. Jennie embraces minimalism and is seen in her most stripped back state. Supermodel Kendall appears with 'unapologetic sensuality', revealing her more intimate side. Singer FKA Twigs is said to 'epitomize artistry', while actor Michael B. Jordan evokes 'confidence, demonstrating the energy and passion that drives him to be the best at his craft'. Pro-athlete Aaron Taylor-Johnson’s demonstrated a 'magnetic presence' across the imagery. Dressed in the latest range of underwear and jeans, the new cast introduces a wide range of new styles for the season. In underwear, sportier fits include the new athletic and modern cotton performance offerings as seen on Michael B. Jordan and FKA twigs, as well as new modern cotton bralettes worn by Jennie. Also in underwear are new sensual lace options as seen on Jennie and FKA twigs. In jeans, iconic denim styles are refreshed with new washes and 90s-inspired silhouettes, as seen on Aaron, Kendall and Jennie, along with a new sculpted denim bra and ultra-high cropped wide leg jeans, worn by Kendall. The Spring 2023 campaign launches today (March 15) with additional extended content rolling out on the brand's Instagram channel, @calvinklein, throughout the week. Shop the latest on calvinklein.com. 15 Mar 2023 Pictured: AARON TAYLOR-JOHNSON. Photo credit: Mert & Marcus/Calvin Klein/MEGA TheMegaAgency.com +1 888 505 6342 (Mega Agency TagID: MEGA956303_020.jpg) [Photo via Mega Agency]](https://wwd.com/wp-content/uploads/2024/01/MEGA956303_020.jpg?w=300)
Image Credit: Mert & Marcus/Calvin Klein/MEGA Aaron Taylor Johnson for the spring 2023 Calvin Klein ad campaign.
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Aaron Taylor Johnson, Calvin Klein campaign 2023
![Kendall Jenner and FKA twigs strip down for Calvin Klein's stunning Spring 2023 underwear campaign. The iconic brand unveils these striking images for the new collection featuring a cast of global stars shot by renowned photographer duo Mert Alas & Marcus Piggott. It features existing ambassadors and friends of the brand, Jennie, Kendall Jenner and FKA twigs, as well as Michael B. Jordan and Aaron Taylor-Johnson in their debut campaigns. Rooted in 'unadulterated confidence', the collection is aimed to channel the true character of each talent. Jennie embraces minimalism and is seen in her most stripped back state. Supermodel Kendall appears with 'unapologetic sensuality', revealing her more intimate side. Singer FKA Twigs is said to 'epitomize artistry', while actor Michael B. Jordan evokes 'confidence, demonstrating the energy and passion that drives him to be the best at his craft'. Pro-athlete Aaron Taylor-Johnson’s demonstrated a 'magnetic presence' across the imagery. Dressed in the latest range of underwear and jeans, the new cast introduces a wide range of new styles for the season. In underwear, sportier fits include the new athletic and modern cotton performance offerings as seen on Michael B. Jordan and FKA twigs, as well as new modern cotton bralettes worn by Jennie. Also in underwear are new sensual lace options as seen on Jennie and FKA twigs. In jeans, iconic denim styles are refreshed with new washes and 90s-inspired silhouettes, as seen on Aaron, Kendall and Jennie, along with a new sculpted denim bra and ultra-high cropped wide leg jeans, worn by Kendall. The Spring 2023 campaign launches today (March 15) with additional extended content rolling out on the brand's Instagram channel, @calvinklein, throughout the week. Shop the latest on calvinklein.com. 15 Mar 2023 Pictured: AARON TAYLOR-JOHNSON. Photo credit: Mert & Marcus/Calvin Klein/MEGA TheMegaAgency.com +1 888 505 6342 (Mega Agency TagID: MEGA956303_018.jpg) [Photo via Mega Agency]](https://wwd.com/wp-content/uploads/2024/01/MEGA956303_018.jpg?w=300)
Image Credit: Mert & Marcus/Calvin Klein/MEGA Aaron Taylor Johnson for the spring 2023 Calvin Klein ad campaign.
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Jungkook, Calvin Klein campaign 2023
Jungkook for Calvin Klein Jeans 2023 campaign.
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Jungkook, Calvin Klein campaign 2023
Jungkook for Calvin Klein Jeans 2023 campaign.
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Michael B. Jordan, Calvin Klein campaign 2023
Image Credit: CALVIN KLEIN/MEGA Michael B. Jordan for the spring 2023 Calvin Klein underwear campaign.
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Michael B. Jordan, Calvin Klein campaign 2023
![Michael B. Jordan sizzles in this new Calvin Klein underwear campaign. The 'Creed' actor shows off his buff physique in these striking shots released by the clothing designer to promote its new Spring 2023 campaign. This is Jordan’s first collaboration with Calvin Klein. Shot by renowned photographer duo Mert & Marcus, the brand says he "embodies confident ambition through elevated portraits that capture his energy, passion and physical intensity". Styled in the new Calvin Klein 1996, Athletic and Modern Cotton Performance underwear styles, the black and white visuals are said to "reinforce his discipline and uncompromising commitment to his craft". The stunning campaign shots are now up on billboards in NYC and Los Angeles, and the full Spring campaign will be revealed on March 15th. 27 Feb 2023 Pictured: Michael B Jordan. Photo credit: CALVIN KLEIN/MEGA TheMegaAgency.com +1 888 505 6342 (Mega Agency TagID: MEGA948258_001.jpg) [Photo via Mega Agency]](https://wwd.com/wp-content/uploads/2024/01/MEGA948258_001.jpg?w=300)
Image Credit: CALVIN KLEIN/MEGA Michael B. Jordan for the spring 2023 Calvin Klein underwear campaign.
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Michael B. Jordan, Calvin Klein campaign 2023
![Michael B. Jordan sizzles in this new Calvin Klein underwear campaign. The 'Creed' actor shows off his buff physique in these striking shots released by the clothing designer to promote its new Spring 2023 campaign. This is Jordan’s first collaboration with Calvin Klein. Shot by renowned photographer duo Mert & Marcus, the brand says he "embodies confident ambition through elevated portraits that capture his energy, passion and physical intensity". Styled in the new Calvin Klein 1996, Athletic and Modern Cotton Performance underwear styles, the black and white visuals are said to "reinforce his discipline and uncompromising commitment to his craft". The stunning campaign shots are now up on billboards in NYC and Los Angeles, and the full Spring campaign will be revealed on March 15th. 27 Feb 2023 Pictured: Michael B Jordan. Photo credit: CALVIN KLEIN/MEGA TheMegaAgency.com +1 888 505 6342 (Mega Agency TagID: MEGA948258_003.jpg) [Photo via Mega Agency]](https://wwd.com/wp-content/uploads/2024/01/MEGA948258_003.jpg?w=300)
Image Credit: CALVIN KLEIN/MEGA Michael B. Jordan for the spring 2023 Calvin Klein underwear campaign.
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Brandon Flynn, Calvin Klein campaign 2023
![Brandon Flynn stars in a sexy new campaign for Calvin Klein to celebrate Pride., The actor features in the brand?s Let It Out campaign, which ?captures the energy of Pride through images that express the joy and freedom of being your most authentic self?., Flynn models items from CK?s 2023 ?This Is Love? collection., He also stars in a high-energy video that captures what it means to Let It Out. , Actress Amandla Stenberg also features in the campaign in her own solo photoshoot and video., Each talent shows off their personalities as they release their inhibitions and connect with their sensuality. , The 2023 ?This Is Love? collection celebrates freedom of expression through vibrant pieces designed with versatility in mind ? fluid pieces that can be styled with anything, by anyone, during Pride festivities and throughout the year. Underwear styles featuring rainbow color palettes and bold color-blocking let you show off your pride with the flash of a waistband. New mesh fabrications across our Modern Cotton Underwear line and select apparel integrate a lightweight and sensual approach to our most iconic styles.The apparel, meanwhile, are versatile pieces designed to be mixed and matched, with bold graphics displaying ?This Is Love.?, Calvin Klein has committed over $220,000USD to NGOs including PFLAG National, ILGA World, Transgender Law Center and more in 2023 to date. 24 May 2023 Pictured: Brandon Flynn stars in Calvin Klein?s Let It Out Campaign to celebrate Pride. Photo credit: Calvin Klein/ MEGA TheMegaAgency.com +1 888 505 6342 (Mega Agency TagID: MEGA985927_006.jpg) [Photo via Mega Agency]](https://wwd.com/wp-content/uploads/2024/01/MEGA985927_006.jpg?w=300)
Image Credit: Calvin Klein/ MEGA Brandon Flynn stars in new campaign for Calvin Klein to celebrate Pride in 2023.
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Brandon Flynn, Calvin Klein campaign 2023
![Brandon Flynn stars in a sexy new campaign for Calvin Klein to celebrate Pride., The actor features in the brand?s Let It Out campaign, which ?captures the energy of Pride through images that express the joy and freedom of being your most authentic self?., Flynn models items from CK?s 2023 ?This Is Love? collection., He also stars in a high-energy video that captures what it means to Let It Out. , Actress Amandla Stenberg also features in the campaign in her own solo photoshoot and video., Each talent shows off their personalities as they release their inhibitions and connect with their sensuality. , The 2023 ?This Is Love? collection celebrates freedom of expression through vibrant pieces designed with versatility in mind ? fluid pieces that can be styled with anything, by anyone, during Pride festivities and throughout the year. Underwear styles featuring rainbow color palettes and bold color-blocking let you show off your pride with the flash of a waistband. New mesh fabrications across our Modern Cotton Underwear line and select apparel integrate a lightweight and sensual approach to our most iconic styles.The apparel, meanwhile, are versatile pieces designed to be mixed and matched, with bold graphics displaying ?This Is Love.?, Calvin Klein has committed over $220,000USD to NGOs including PFLAG National, ILGA World, Transgender Law Center and more in 2023 to date. 24 May 2023 Pictured: Brandon Flynn stars in Calvin Klein?s Let It Out Campaign to celebrate Pride. Photo credit: Calvin Klein/ MEGA TheMegaAgency.com +1 888 505 6342 (Mega Agency TagID: MEGA985927_008.jpg) [Photo via Mega Agency]](https://wwd.com/wp-content/uploads/2024/01/MEGA985927_008.jpg?w=232)
Image Credit: Calvin Klein/ MEGA Brandon Flynn stars in new campaign for Calvin Klein to celebrate Pride in 2023.
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Brandon Flynn, Calvin Klein campaign 2023
![Brandon Flynn stars in a sexy new campaign for Calvin Klein to celebrate Pride., The actor features in the brand?s Let It Out campaign, which ?captures the energy of Pride through images that express the joy and freedom of being your most authentic self?., Flynn models items from CK?s 2023 ?This Is Love? collection., He also stars in a high-energy video that captures what it means to Let It Out. , Actress Amandla Stenberg also features in the campaign in her own solo photoshoot and video., Each talent shows off their personalities as they release their inhibitions and connect with their sensuality. , The 2023 ?This Is Love? collection celebrates freedom of expression through vibrant pieces designed with versatility in mind ? fluid pieces that can be styled with anything, by anyone, during Pride festivities and throughout the year. Underwear styles featuring rainbow color palettes and bold color-blocking let you show off your pride with the flash of a waistband. New mesh fabrications across our Modern Cotton Underwear line and select apparel integrate a lightweight and sensual approach to our most iconic styles.The apparel, meanwhile, are versatile pieces designed to be mixed and matched, with bold graphics displaying ?This Is Love.?, Calvin Klein has committed over $220,000USD to NGOs including PFLAG National, ILGA World, Transgender Law Center and more in 2023 to date. 24 May 2023 Pictured: Brandon Flynn stars in Calvin Klein?s Let It Out Campaign to celebrate Pride. Photo credit: Calvin Klein/ MEGA TheMegaAgency.com +1 888 505 6342 (Mega Agency TagID: MEGA985927_002.jpg) [Photo via Mega Agency]](https://wwd.com/wp-content/uploads/2024/01/MEGA985927_002.jpg?w=267)
Image Credit: Calvin Klein/ MEGA Brandon Flynn stars in new campaign for Calvin Klein to celebrate Pride in 2023
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Jennie from Blackpink, Calvin Klein campaign 2023
Image Credit: Inez & Vinoodh, courtesy of Calvin Klein Blackpink’s Jennie featured in Calvin Klein fall campaign in 2023.
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Jennie from Blackpink, Calvin Klein campaign 2023
Image Credit: Courtesy of PVH Blackpink’s Jennie Kim in a 2023 Calvin Klein ad photographed by Mert Alaş and Marcus Piggott.
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Jeremy Allen White, Calvin Klein campaign 2024
Jeremy Allen White for Calvin Klein’s spring 2024 underwear campaign.
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Jeremy Allen White, Calvin Klein campaign 2024
Jeremy Allen White for Calvin Klein’s spring 2024 underwear campaign.
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Jeremy Allen White, Calvin Klein campaign 2024
Jeremy Allen White for Calvin Klein’s spring 2024 underwear campaign.
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Jeremy Allen White, Calvin Klein campaign 2024
Image Credit: Courtesy of Calvin Klein Jeremy Allen White for Calvin Klein’s spring 2024 underwear campaign.
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Jeremy Allen White, Calvin Klein campaign 2024
Image Credit: Courtesy Jeremy Allen White for Calvin Klein’s spring 2024 underwear campaign.
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Jeremy Allen White, Calvin Klein campaign 2024
Jeremy Allen White for Calvin Klein’s spring 2024 underwear campaign.
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Jennie, Calvin Klein campaign 2024
Jennie for Calvin Klein spring 2024.
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Jennie, Calvin Klein campaign 2024
Jennie for Calvin Klein spring 2024.
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Jennie, Calvin Klein campaign 2024
Jennie for Calvin Klein spring 2024.
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Jennie, Calvin Klein campaign 2024
Jennie for Calvin Klein spring 2024.
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Jennie, Calvin Klein campaign 2024
Jennie for Calvin Klein spring 2024.
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Cara Delevingne, Calvin Klein Pride Collection 2024
Image Credit: Gordon von Steiner Calvin Klein’s 2024 Pride month collection features Cara Delevingne.
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Jeremy Pope, Calvin Klein Pride Collection 2024
Calvin Klein’s 2024 Pride month collection features Jeremy Pope.
