Taylor Swift called on fans to register on Tuesday's National Voter Registration Day, and Swifties responded in droves.
Swift posted an Instagram Story directing her 272 million followers to Vote.org, a nonprofit organization that provides voter registration services.
“Are you registered to vote yet?” Swift wrote. “I'm so lucky to have met so many of you recently at my shows in the US. I hear your voices and I know how powerful they are. This year's election. Make sure you're ready to take advantage of them in the year! “
How successful was Swift's message?
Vote.org average 13,000 users every 30 minutes In response to Swift's post, Nick Morrow, the website's communications director, posted on social media site X, formerly known as Twitter.
“Let's just say her reputation as a mastermind is well earned,” Morrow said.
Vote.org Registered over 35,000 voters After Swift's post, sales rose 22.5% from a year earlier, the group's CEO Andrea Haley said Wednesday. Compared to last year, the number of 18-year-old registrations increased by 115%. The organization also helped verify the registration status of 50,000 people.
“Wanna know something even wilder? Here's an 849% increase compared to 2021. 849%! This generation's eagerness to participate is a game changer,” Haley said in a social media post mentioned in. “They are the future, and their energy will determine the outcome of future elections.”
Haley described the numbers as a “love letter” to Swift from Vote.org to amplify the voice of voters.
Swift's political past
First of all, pop star broke her political silence In 2018, she spoke out in support of Democratic U.S. Senate candidate Phil Bredesen in Tennessee. She cited Blackburn's opposition to certain LGBTQ rights and her vote against reauthorizing the Violence Against Women Act in 2013, citing her Republican opponent, then-U.S. Rep. Marsha Black. He slammed Byrne's record.
Swift said at the time, “In the past I've been reluctant to express my political opinions publicly, but because of some of the events that have happened in my life and in the world over the past two years, I'm now more comfortable expressing my political opinions.” “My feelings about it have changed significantly,” he wrote.
Despite supporting Bredesen, Swift lost the race to Blackburn. In 2020, Swift endorsed the Biden-Harris campaign.
Her 2018 post also encouraged voter registration. In it, she advised fans to register to vote, “learn about the candidates running in your state, and vote based on who best represents your values.”